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Environmental Outreach Makeovers

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Presented at California Resource Recovery Association (CRRA). Simple tips to refresh your environmental outreach to reach the right audience with the right message

Published in: Environment
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Environmental Outreach Makeovers

  1. 1. OUTREACH MAKEOVERS! Optimizing Your Communications
  2. 2. Who we are
  3. 3. Our Clients
  4. 4. Gigantic Team
  5. 5. EXTREME MAKEOVER!
  6. 6. Build on Your Good Work
  7. 7. Candidate #1: Recycling Brochure for Multi-Family Buildings
  8. 8. BEFORE
  9. 9. Who is the AUDIENCE?
  10. 10. Is the intended audience reflected?
  11. 11. Is the intended audience reflected?
  12. 12. 50% 33% 14% 3% Fremont, CA Ethnici0es (Census 2016) Asian White Hispanic African American
  13. 13. Is there a clear call to action?
  14. 14. Is there consistency across channels?
  15. 15. AFTER
  16. 16. Candidate #1: Suggested Makeover
  17. 17. Candidate #1: Suggested Makeover
  18. 18. Candidate #1: Suggested Makeover
  19. 19. Candidate #1: Suggested Makeover
  20. 20. Candidate #2: Conservation Corps North Bay Services Flyer
  21. 21. BEFORE
  22. 22. Conservation Corps NB Introduction Conservation Corps North Bay (CCNB) has worked with youth on environmental programs in the Northern Bay Area for over 30 years. At CCNB, we help youth who have not succeeded in the traditional educational environment, to gain their high school diplomas while attaining valuable work readiness skills. Our Community Recycling Crews provide the following services, which can help you divert material from the landfill while creating a positive experience for local youth: E-Waste Collection (FREE) Certified E-Waste Collector – State of California CEWID # 105496 CCNB is funded by Cal Recycle for the purpose of providing E- waste collection and education services for the communities within our territories, with no charge to our clients. • Collections from businesses and government agencies throughout Marin and Sonoma County • Able to provide proof of destruction documentation for clients that we collect from, upon request • Able to conduct responsible E-waste collection and recycling events to the public in communities throughout Marin and Sonoma County Used Tire Collection (FREE) Tire Hauler – State of California TPID # 1834406-01 As a certified and permitted waste-tire hauler, CCNB is in a position to partner with local government agencies regarding the removal of waste tires from public lands: • Partner with government agencies to identify areas affected by illegally dumped tires • Dispatch work crews to handle the removal and hauling of waste-tires • Able to host tire amnesty collection events for the public Recycling Receptacles CCNB provides our participants with construction skills …. in our recycling bin building operations. Our customizable bins feature: • Made from high quality recycled plastic lumber o Durable o Aesthetic o Pest and fire resistant • Single, dual, and triple stream options • Security features to prevent pests and theft • Ergonomically preferred side loading bins • High value price point Event Services CCNB manages materials produced at large and small events. We have provided event services to over 50 events per year including the Marin County Fair and NASCAR. Our services levels include: • Bin delivery and removal • Bin monitoring and servicing • Full event consulting and reporting Event operations are provided through direct fee-for-service contracts based on the level of services needed. For more information please contact us: • recycle@ccnnorthbay.org • 415-454-4554 • www.ccnorthbay.org •
  23. 23. Conservation Corps NB Introduction Conservation Corps North Bay (CCNB) has worked with youth on environmental programs in the Northern Bay Area for over 30 years. At CCNB, we help youth who have not succeeded in the traditional educational environment, to gain their high school diplomas while attaining valuable work readiness skills. Our Community Recycling Crews provide the following services, which can help you divert material from the landfill while creating a positive experience for local youth: E-Waste Collection (FREE) Certified E-Waste Collector – State of California CEWID # 105496 CCNB is funded by Cal Recycle for the purpose of providing E-
  24. 24. Multi-Touch: Website
  25. 25. Multi-Touch: Social Media
  26. 26. AFTER
  27. 27. Adapt for the Audience
  28. 28. Adapt for the Audience
  29. 29. Digital for Details
  30. 30. Social Media Support
  31. 31. BEST PRACTICES
  32. 32. Tailor by audience
  33. 33. Clear call to action
  34. 34. Clear instructions Individuals with disabilities who require accommodations to access City facilities, services or programs, or who would like information on the City's compliance with the Americans with Disabilities Act (ADA) of 1990, may contact the City’s ADA Coordinator at (650) 329-2368 (voice) or e-mail ada@cityofpaloalto.org Printed on 100% post-consumer recycled paper bleached without chlorine 5/16 For more information, visit www.cityofpaloalto.org/wgwtools zerowaste@cityofpaloalto.org (650) 496-5910 Do you know what materials go in the recycle, compost and landfill containers? This handy flyer will help you remember what goes where. For more information and tools, visit www.cityofpaloalto.org/wgwtools RECYCLE PLASTIC PAPER GLASS METAL E-WASTE WHAT GOES WHERE SORTING GUIDE PLASTICO 塑料 PAPEL 紙張 VIDRIO 玻璃瓶 METAL 金屬 ELECTRONICOS 電子產品 BAGGED FILM PLASTIC FLATTEN CARDBOARDSHREDDED PAPER COMPOST FOOD SCRAPS SOILED PAPER COMPOSTABLE PLASTIC YARD TRIMMINGS LANDFILL MULTI-MATERIAL ITEMS GARBAGE COMIDA 食物殘渣 PAPEL SUCIO 髒紙 PLASTICO COMPOSTABLE 可堆肥塑料 DESECHOS DE JARDIN 庭院廢物 ARTÍCULOS DE MÚLTIPLES MATERIALES 合成材料的包裝 BASURA 垃圾 YES, YOU CAN COMPOST: MEAT & BONES CARTONS PIZZA BOXES PET WASTE
  35. 35. Tell Your Story: Images
  36. 36. Multi-Touch, Consistent Thanks for composting your food scraps and soiled paper. (We peeked in the top of the cart, but we didn’t dig deep.) Did you know you can compost: Most Palo Alto residents place food, including meat, bones and dairy, and soiled paper, in their green cart.
  37. 37. HUGE thanks to our fearless volunteers!
  38. 38. Conclusion slide Contact us: info@gigantic-idea.com Gigantic-Idea.com

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