Environmental Outreach Makeovers

Gigantic Idea Studio
Gigantic Idea StudioGigantic Idea Studio
Environmental Outreach Makeovers
OUTREACH
MAKEOVERS!
Optimizing Your
Communications
Who we are
Our Clients
Gigantic Team
EXTREME MAKEOVER!
Build on Your Good Work
Candidate #1:
Recycling Brochure
for Multi-Family
Buildings
BEFORE
Environmental Outreach Makeovers
Environmental Outreach Makeovers
Environmental Outreach Makeovers
Who is the
AUDIENCE?
Environmental Outreach Makeovers
Environmental Outreach Makeovers
Is the intended
audience reflected?
Is the intended
audience reflected?
50%	
33%	
14%	
3%	
Fremont,	CA	Ethnici0es	(Census	2016)	
Asian	 White	 Hispanic	 African	American
Is there a clear
call to action?
Environmental Outreach Makeovers
Environmental Outreach Makeovers
Is there consistency
across channels?
Environmental Outreach Makeovers
Environmental Outreach Makeovers
AFTER
Candidate #1:
Suggested
Makeover
Candidate #1:
Suggested
Makeover
Candidate #1:
Suggested
Makeover
Candidate #1:
Suggested
Makeover
Environmental Outreach Makeovers
Environmental Outreach Makeovers
Environmental Outreach Makeovers
Candidate #2:
Conservation Corps
North Bay
Services Flyer
BEFORE
Conservation Corps NB
	
Introduction		
	
Conservation	Corps	North	Bay	(CCNB)	has	worked	with	youth	on	environmental	programs	in	the	Northern	Bay	Area	for	
over	30	years.		At	CCNB,	we	help	youth	who	have	not	succeeded	in	the	traditional	educational	environment,	to	gain	
their	high	school	diplomas	while	attaining	valuable	work	readiness	skills.		Our	Community	Recycling	Crews	provide	the	
following	services,	which	can	help	you	divert	material	from	the	landfill	while	creating	a	positive	experience	for	local	
youth:		
	
E-Waste	Collection	(FREE)	
Certified	E-Waste	Collector	–	State	of	California		
CEWID	#	105496	
CCNB	is	funded	by	Cal	Recycle	for	the	purpose	of	providing	E-
waste	collection	and	education	services	for	the	communities	
within	our	territories,	with	no	charge	to	our	clients.	
• Collections	from	businesses	and	government	agencies	
throughout	Marin	and	Sonoma	County	
• Able	to	provide	proof	of	destruction	documentation	for	
clients	that	we	collect	from,	upon	request	
• Able	to	conduct	responsible	E-waste	collection	and	
recycling	events	to	the	public	in	communities	throughout	
Marin	and	Sonoma	County	
	
Used	Tire	Collection	(FREE)	
Tire	Hauler	–	State	of	California	
TPID	#	1834406-01	
As	a	certified	and	permitted	waste-tire	
hauler,	CCNB	is	in	a	position	to	partner	
with	local	government	agencies	regarding	
the	removal	of	waste	tires	from	public	
lands:	
• Partner	with	government	agencies	to	identify	areas	affected	by	
illegally	dumped	tires	
• Dispatch	work	crews	to	handle	the	removal	and	hauling	of	waste-tires	
• Able	to	host	tire	amnesty	collection	events	for	the	public	
	
Recycling	Receptacles		
CCNB	provides	our	participants	with	construction	skills																										 ….	
in	our	recycling	bin	building	operations.			
Our	customizable	bins	feature:	
• Made	from	high	quality	recycled	plastic	lumber	
o Durable	
o Aesthetic	
o Pest	and	fire	resistant	
• Single,	dual,	and	triple	stream	options	
• Security	features	to	prevent	pests	and	theft	
• Ergonomically	preferred	side	loading	bins	
• High	value	price	point		
	
	
	
	
	
	
	
	
	
Event	Services		
CCNB	manages	materials	produced	at	large	and	small	events.		
We	have	provided	event	services	to	over	50	events	per	year	
including	the	Marin	County	Fair	and	NASCAR.			
Our	services	levels	include:	
• Bin	delivery	and	removal	
• Bin	monitoring	and	servicing	
• Full	event	consulting	and	reporting	
Event	operations	are	provided	through	direct	fee-for-service	
contracts	based	on	the	level	of	services	needed.		
	
	
For	more	information	please	contact	us:	
•	recycle@ccnnorthbay.org	•	415-454-4554	•	www.ccnorthbay.org	•
Conservation Corps NB
	
Introduction		
	
Conservation	Corps	North	Bay	(CCNB)	has	worked	with	youth	on	environmental	programs	in	the	Northern	Bay	Area	for	
over	30	years.		At	CCNB,	we	help	youth	who	have	not	succeeded	in	the	traditional	educational	environment,	to	gain	
their	high	school	diplomas	while	attaining	valuable	work	readiness	skills.		Our	Community	Recycling	Crews	provide	the	
following	services,	which	can	help	you	divert	material	from	the	landfill	while	creating	a	positive	experience	for	local	
youth:		
	
E-Waste	Collection	(FREE)	
Certified	E-Waste	Collector	–	State	of	California		
CEWID	#	105496	
CCNB	is	funded	by	Cal	Recycle	for	the	purpose	of	providing	E-
Multi-Touch: Website
Multi-Touch: Social Media
AFTER
Environmental Outreach Makeovers
Adapt for the Audience
Adapt for the Audience
Digital for Details
Social Media Support
BEST
PRACTICES
Tailor by audience
Clear call to action
Clear instructions
Individuals with disabilities who require accommodations to access City facilities, services or programs, or who would like information on the City's compliance
with the Americans with Disabilities Act (ADA) of 1990, may contact the City’s ADA Coordinator at (650) 329-2368 (voice) or e-mail ada@cityofpaloalto.org
Printed on 100% post-consumer recycled paper bleached without chlorine 5/16
For more information, visit
www.cityofpaloalto.org/wgwtools
zerowaste@cityofpaloalto.org
(650) 496-5910
Do you know what materials go in the recycle, compost and landfill containers? This handy
flyer will help you remember what goes where. For more information and tools, visit
www.cityofpaloalto.org/wgwtools
RECYCLE
PLASTIC
PAPER
GLASS
METAL
E-WASTE
WHAT GOES WHERE
SORTING GUIDE
PLASTICO 塑料
PAPEL 紙張
VIDRIO 玻璃瓶
METAL 金屬
ELECTRONICOS 電子產品
BAGGED FILM PLASTIC
FLATTEN CARDBOARDSHREDDED PAPER
COMPOST
FOOD SCRAPS
SOILED PAPER
COMPOSTABLE PLASTIC
YARD TRIMMINGS
LANDFILL
MULTI-MATERIAL ITEMS
GARBAGE
COMIDA 食物殘渣
PAPEL SUCIO 髒紙
PLASTICO COMPOSTABLE 可堆肥塑料
DESECHOS DE JARDIN 庭院廢物
ARTÍCULOS DE MÚLTIPLES MATERIALES
合成材料的包裝
BASURA 垃圾
YES, YOU CAN COMPOST:
MEAT & BONES CARTONS PIZZA BOXES
PET WASTE
Tell Your Story: Images
Multi-Touch, Consistent
Thanks for composting
your food scraps and
soiled paper.
(We peeked in the top of the cart,
but we didn’t dig deep.)
Did you know you can compost:
Most Palo Alto residents place food,
including meat, bones and dairy, and
soiled paper, in their green cart.
HUGE thanks to our
fearless volunteers!
Conclusion slide
Contact us:
info@gigantic-idea.com
Gigantic-Idea.com
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Environmental Outreach Makeovers