Gidon Session 4


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  • Welcome back to Building a Successful Business Using the Internet! This is Session 4 of your 10 week course.
  • Gidon Session 4

    1. 1. Insert institution’s name. Building A Successful Business Using The Internet Session 4 – Welcome Back! Insert institution’s name. Building a Successful Business on the Internet Session 4 - Welcome Back! (How was your חג ?)
    2. 2. Homework from Last Session <ul><li>Complete the brainstorming exercise. </li></ul><ul><li>St ate your Site Concept in 1-2 word s . </li></ul><ul><li>State your Site Concept in one sentence. </li></ul><ul><li>Build your Site Content Blueprint. </li></ul><ul><li>Preview Day 4 of the Action Guide. </li></ul><ul><li>Any Questions? E-mail or call me! </li></ul><ul><li>[email_address] </li></ul><ul><li>02-5354586, 054-5665037 </li></ul>
    3. 3. The Goals For Session 4 <ul><li>Work on your Site Content Blueprint. </li></ul><ul><li>Do a preliminary “M” assessment. </li></ul><ul><li>Investigate/plan your Monetization Mix. </li></ul><ul><li>Learn how to refine your Site Concept and content by continually reviewing and revising Master Keyword List and monetization options. </li></ul>
    4. 4. Is It Time To Register A Domain? <ul><li>It’s almost time, but first… </li></ul><ul><li>Have you completed your brainstorming? </li></ul><ul><li>Have you pruned and sorted your keywords? </li></ul><ul><li>Have you built a three tier blueprint? </li></ul><ul><li>Have you planned your Monetization Mix? </li></ul>
    5. 5. Tobi’s Pruned And Sorted MKL
    6. 6. Keyword Anomalies
    7. 7. Site Content Blueprint
    8. 8. Class Exercise <ul><li>Complete your </li></ul><ul><li>Site Content Blueprint. </li></ul>
    9. 9. 15 Minute Break…
    10. 10. The #1 Mistake – Starting At The M
    11. 11. Why Research Monetization Now? <ul><li>You must execute (B-) C - T - P first to monetize successfully. </li></ul><ul><li>Do a preliminary assessment and start an M plan now in order to avoid future disappointment. </li></ul><ul><li>You can always refine the Site Concept according to the Monetization Mix. </li></ul>
    12. 12. The M Comes Last <ul><li>Do a quick preliminary M assessment. </li></ul><ul><li>Think about potential income streams (monetization models) NOW. </li></ul><ul><li>I dentify enough good monetization models to have several ways to convert PREsold traffic into dollars . Think diversification! </li></ul><ul><li>Understand how each model &quot;fits&quot; your Site Concept . </li></ul><ul><li>Do your monetization plan before you c ommit to a domain name. </li></ul>
    13. 13. The C-T-P-M Process
    14. 14. Tobi’s Monetization Potential <ul><li>Monetize individual content pages. </li></ul><ul><li>Monetize entire site. Here are two examples: </li></ul><ul><ul><li>Become a Webmaster and build sites for others. </li></ul></ul><ul><ul><li>Joint venture with products/services partners, to market/sell their stuff for a percentage. </li></ul></ul>
    15. 15. Monetization Models (Part 1) <ul><li>Represent the products/services of related, non-competing online businesses and earn affiliate (commission) income. </li></ul><ul><li>Partner with an offline business, such as a real estate agent or hotel/motel owner, sending them customers, on a pay-per-click, per-lead, per-sale, or per-month basis. </li></ul><ul><li>Sell your hard goods, such as jewelry, tools, books, and so on, and ship them yourself, have them drop-shipped, or handled entirely by a fulfillment house. </li></ul>
    16. 16. Monetization Models (Part 2) <ul><li>Sell digital products, such e-books, software, music, and so on, where payments can be processed electronically through services such as ClickBank. </li></ul><ul><li>Add contextual advertising, such as Google AdSense or Yahoo! ads, to your content and earn click income. </li></ul><ul><li>Sell advertising directly to advertisers with products related to your content. </li></ul>
    17. 17. Monetization Models (Part 3) <ul><li>Sell your services, such as copywriting, programming, event planning, and so on. </li></ul><ul><li>Advertise items you're selling on eBay directly. </li></ul><ul><li>Insert eBay auction items directly into related content pages. </li></ul>
    18. 18. Monetization Models (Part 4) <ul><li>Build warm leads for your Network Marketing (&quot;MLM&quot;) venture. </li></ul><ul><li>Rent stuff, anything from heavy equipment to extras for movies to your own time-share villa. </li></ul><ul><li>Send traffic to your own business, such as a Yahoo! store, your jewelry Web site or your local brick and mortar business, expanding its reach. </li></ul>
    19. 19. Google AdSense <ul><li>A low-maintenance way to begin monetization. </li></ul><ul><li>Serves up ads related to content. </li></ul><ul><li>Rewards keyword-focused, content-rich sites. </li></ul><ul><li>Google algorithm considers many factors. </li></ul><ul><li>Blend ads into the content on page (rather than distract from it). </li></ul>
    20. 20. What Should Tobi Do? <ul><li>Follow the Action Guide! </li></ul>
    21. 21. Successful Monetization Tips <ul><li>Consider each potential model carefully. </li></ul><ul><li>Be flexible and open-minded. </li></ul><ul><li>Tailor choices to your time and priorities. </li></ul><ul><li>Consider your Site Concept growth. </li></ul><ul><li>Look for diversification. It’s the long-term key. </li></ul><ul><li>Use your PREsold traffic. </li></ul><ul><li>Try to monetize every visitor. Make every visitor count! </li></ul>
    22. 22. Monetization Scorecard (Monetization Planning Worksheet) <ul><li>See your Monetization Mix at a glance. </li></ul><ul><li>As your mature site evolves and/or note trends within your target group, revise your monetization plan. </li></ul>
    23. 23. Monetization Resources <ul><li>Monetization HQ </li></ul><ul><li> </li></ul><ul><li>SBI! Resources HQ </li></ul><ul><li> </li></ul>
    24. 24. Concept And Monetization Models <ul><li>Best-Horror-Movies </li></ul><ul><li> </li></ul><ul><li>The Ultimate Quit Smoking Guide </li></ul><ul><li>http://www. quitguide .com </li></ul><ul><li>All About Puppies </li></ul><ul><li> </li></ul><ul><li>Monetization samples page </li></ul><ul><li> </li></ul>
    25. 25. Homework – See You Next Class! <ul><li>Complete your Site Content Blueprint. </li></ul><ul><li>Refine it with Site Info and Search It! </li></ul><ul><li>Complete your Monetization Plan draft with the Worksheet. </li></ul><ul><li>Preview Day 5 of the Action Guide. </li></ul><ul><li>Think about possible domain names. </li></ul><ul><li>Complete Mid Term Survey </li></ul>Any Questions? E-mail or call me! [email_address] 02-5354586, 054-5665037