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Mobile Trends - Opportunity - Make Money

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Viet Nam Mobile Market - Trends - Opportunity - Make Money.
I presented at Mobile Monday in Ha Noi / 03-05-2012

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Mobile Trends - Opportunity - Make Money

  1. 1. Ha Noi - 201203-05-2012, London Cafe
  2. 2. Lê Văn Giáp Founder & CEO: SharePlus Corp Founder : ViMarket.vn Chợ ứng dụng Android chuyên nghiệp Founder : VietAndroid.com Cộng đồng Android lớn nhất Việt Namgiaplv@shareplus.com.vn giaplv_master_it giaplee
  3. 3. Local Mobile MarketThị trường di động trong nước Xu hướng – Cơ hội – Kiếm tiền?
  4. 4. ~45mil Number of mobile usersaccounted for ~45% of thepopulation (90mils)
  5. 5. 3G strong growth19 million people are using mobileinternet (788 mil on 2015 – forcecast) Android: 2.18% IPhone iOS: 0.46% Java OS: 0.6%
  6. 6. Smartphone trendsTablet trends
  7. 7. Mobile payment
  8. 8. Barriers payment(is a barrier but is too an opportunity)
  9. 9. Digital Content20.000 tỷ đồng (2014) (VINASA)
  10. 10. Challenges (Thách thức)Từ thị trường (From market):  Còn non trẻ (Young market)  Cạnh tranh khốc liệt (Fierce competition)  Chưa có nhiều sản phẩm tốt để bán (Not many good products to sell)  Tỉ lệ ăn chia với telcos (SMS, Wapcharging) còn cao (Rate divided by the telco is high)  Thói quen dùng Free (Free habits)
  11. 11. Challenges (Thách thức)Về Giải pháp (Solutions):  Cần công nghệ tốt để cạnh tranh – Need better technology to compete  Giải pháp thanh toán- Payment solution  Bảo mật - security  Hệ thống thống kê, báo cáo, phân tích - Statistics, reports, analysis system
  12. 12. How to make money ?
  13. 13. Android iOSW.Phone7 JavaMe
  14. 14. Choose OS?small survey on dantri.com.vn
  15. 15. How to make money ?1 Paid App, Game2 Mobile Ad3 Free + IAP4 Outsource5 Build Store
  16. 16. What app, game to sell ?
  17. 17. Average revenue per category of Android applications
  18. 18. Game, AppMASS VASKeep user always stay Product Model
  19. 19. Revenue ModelAdvertising-supported Revenue Models (on web, in app) Fee-for-transaction Revenue Models Web Catalog Revenue Model Fee-for-service Revenue Models
  20. 20. IAP Model In – App purchasesAndroid BillingAmazon 1-clickApp store’s In-App purchases (IAP)
  21. 21. AIDA ? (can apply for all case) Attention (look, like, download ) YouVisit app, web (store) Interest (try and feel) money Desire (great, need more…)Users Action (buy item, other)
  22. 22. Store AIDA Download  Item 1  Item 2 Try & Interest &  Item 3 Desire  Item 4  Item 5 OthersAttend Buy
  23. 23. A successful model IAPGreat game on iOS, Android of GluMobile
  24. 24. Feature ImageNeed a picture to illustrate the impressive attention to users
  25. 25. Mobile Ads statics
  26. 26. Some Mobile Ads providers
  27. 27. Local market Business Model Standard ViMarket Local CPs/sub Local Dev End userLocal Content Maker Local payment gateway Flexible, easy eWallet SMS,Wapcharging Local Telcos (Viettel, Mobi, Vina) available If you want make a similar then let clone it or best to cooperate with me (contact@vimarket.vn)
  28. 28. Thank you for listening !Wish you success

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