1.
LinkedIn
e Slideshare
GESTIRE LA PRESENZA ONLINE 2017
MARZO 2017

2.
Shane Vaughan “LinkedIn is the place
– particularly if you are
a small company –
where you can go
establish yourself
as an expert
in your space”
President
Agri Beef Co
MARZO 2017

3.
467 mln
utenti
nel mondo
8 mln
utenti
in Italia
Linkedin
La rete professionale più grande al mondo presente in 200 Paesi
Slideshare
70 milioni di visitatori al mese
LinkedIn e Slideshare
7 MARZO 2017

4.
Cigdem Topalli "The Holiday Inn Express
brand’s online awareness
increased 8 percentage
points and its
consideration intent was
up 5 percentage points."
Brand
Manager
MARZO 2017

5.
InMail
messaggistica/inviti
contattare i collegamenti
potresti conoscere
Pulse
contenuti
gruppi
ricerche
email da
impostazioni
privacy
Profilo
MARZO 2017

6.
Servizi
piccole aziende
soluzioni di marketing
case study
Slideshare
contenuti
strumenti
amministratori
analisi
aggiornamenti
vetrina
Pagine aziendali
MARZO 2017

7.
Istituisce il tuo profilo professionale
Costruisce un network professionale
Localizza e settorializza connessioni
Condivide i tuoi contenuti e li monitora
Amplifica il tuo network con i gruppi
Cosa fa
LinkedIn
MARZO 2017

8.
Nuova ricerca
Ridotto controllo della timeline
Nuova navigazione
Raggruppamento logico
Nuove pagine aziendali
Aumento dei servizi a pagamento
New LinkedIn
Desktop
MARZO 2017

9.
visibilità del profilo pubblico
chiudere un account
gestire tipi e frequenze email
blocco utenti
cancellare l'account personale
email da linkedin
Account
You're the boss of your
MARZO 2017

10.
aggiorna (sempre) il profilo
aggiorna (sempre) le competenze
profilo pubblico e privato
foto (jpg o png, max 8mb, 400x400)
sfondo (jpg o png, max 4mb,
1536x768)
opzioni di visualizzazione del profilo
ultimi 5 visitatori del tuo profilo
informazioni su chi visita il profilo
Account
You're the boss of your
MARZO 2017

11.
cerca le persone che conosci
invita le persone vuoi aggiungere
segnala e fatti segnalare
trova una formula personalizzata
conferma le competenze altrui
ringrazia (non sempre)
rispondi sempre ai messaggi
InMail e account premium
Network
You're the boss of your
MARZO 2017

12.
Il 9,5% degli account sono Premium
Prezzo (al 7 marzo 2017)
da circa € 271 a circa € 879 annuali
da circa € 27 a circa € 88 mensili
Account
Premium
MARZO 2017

13.
persone che potresti conoscere
invita le persone vuoi aggiungere
accetta o ignora le richieste
importa la rubrica del telefono
sincronizza con il tuo provider:
gmail, hotmail, yahoo, altro
segnala e fatti segnalare (5 volte)
Network
You're the boss of your
MARZO 2017

14.
degli utenti
di linkedin
guadagna
almeno
$ 75.000 all'anno44%
41%
dei miliardari
usa linkedin

15.
UTENTI
sponsorizza (a partire da $10 al
giorno o come budget totale o
almeno $2 per CPC o CPM)
ProFinder (free)
AZIENDE
pubblica un posto di lavoro
GRANDI AZIENDE
lookup
business
Servizi
MARZO 2017

16.
condividi un post dalla tua home (max
1300 caratteri o circa 5 linee di testo)
condividi una foto (max 5mb, consiglio
1200x1200 con rapporto da mobile 1:0,5)
integrazione con twitter
Contenuti
Immagini

17.
rintracciabile dentro e fuori da linkedin
suggerito tramite notifica ad altri utenti
ha un'immagine di copertina 744x400px
non ha limiti di caratteri
se è di qualità, linkedin lo distribuisce
Articoli
Pulse

18.
500 influencer
che pubblicano
1500 redattori
in totale1500
MARZO 2017

19.
sii autentico
scrivi ciò che sai e scrivi spesso
attento al titolo e rimani focalizzato
esprimi le tue opinioni
inserisci link al tuo sito
Articoli
Suggerimenti I

20.
ricorda il tuo target
più pubblichi, maggiori sono la tua
credibilità e la tua visibilità
consiglio 3 paragrafi e multimedia
Articoli
Suggerimenti II

21.
max 30 da admin
max 100 iscrizioni
max 10 richieste
max 50 da moderatore
max 20 menzioni
max 1 proprietario
max 10 manager
max 50 moderatori
Gruppi
limiti
MARZO 2017

22.
cerca gruppi (numerosi) di settore
invia messaggi ai membri del gruppo
presta cura ai link
gestisci la visibilità sul profilo
cos'è un L.I.O.N
i gruppi chiusi approvano richieste
presentati agli altri in un post
partecipa alle discussioni
contribuisci (sharing economy)
Gruppi
suggerimenti
MARZO 2017

23.
è Brand nelle serp
è vetrina per prodotti (a pagamento)
e per collaboratori (a pagamento)
immagini:
logo, 300x300px;
sfondo, 1536x768
Pagine
aziendali
MARZO 2017

24.
file supportati
Adobe PDF (.pdf)
OpenOffice Presentation Document (.odp)
Microsoft PowerPoint
(.ppt/.pps/.pptx/.ppsx/.pot/.potx)
Documents
Microsoft Word (.doc/ .docx/ .rtf)
OpenOffice Documents (.odt)
Altro .txt files, youtube video
Slideshare
la funzione migliore
MARZO 2017

25.
è visual
puoi usare l'embed
aiuta nelle serp
è mobile-friendly
è una fonte per te< >
MARZO 2017

26.
Your network
is the people who want to help you,
and you want to help them,
and that's really powerful
REID HOFFMAN
LINKEDIN CO-FOUNDER
MARZO 2017

27.
inizia adesso
RASHMI SINHA chief
executive
officer
slideshare
MARZO 2017

28.
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https://www.linkedin.com/help/linkedin
https://blog.linkedin.com/2017/february/17/-tips-for-building-a-great-linkedin-profile-career-expert?trk=li_li_corp_LinkedInTips_Profile#StartSomething
https://www.linkedin.com/help/linkedin/answer/34327/supported-providers-and-content-types-for-work-samples-on-your-profile
https://www.linkedin.com/help/linkedin/answer/49226
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https://blog.linkedin.com/2017/march/2/simple-tips-to-improve-your-linkedin-feed?trk=li_li_corp_LinkedInTips_Feed
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https://press.linkedin.com/it-it/about-linkedin
https://www.linkedin.com/pulse/2016-linkedin-stats-you-should-know-updated-katy-elle-blake
https://www.statista.com/topics/951/linkedin/
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https://www.statista.com/statistics/272783/linkedins-membership-worldwide-by-country/
https://www.statista.com/statistics/264162/features-used-by-linkedin-company-page-owners/
http://bebusinessed.com/linkedin/linkedin-statistics-figures/
https://www.omnicoreagency.com/linkedin-statistics/
https://www.jillkonrath.com/linkedin-sales-secrets
https://www.linkedin.com/pulse/12-linkedin-secrets-revealed-kimball-stadler
https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/marketing-solutions/2016/How-does-LinkedIn-use-LinkedIn-for-marketing-The-Secret-Sauce-revealed
https://business.linkedin.com/marketing-solutions/cx/16/12/secret-sauce/3qc
https://business.linkedin.com/marketing-solutions/cx/16/12/secret-sauce/
http://www.thesocialmediahat.stfi.re/article/ultimate-guide-perfect-linkedin-profile
https://www.linkedin.com/search/results/index/?keywords=linkedin%20specialist&origin=GLOBAL_SEARCH_HEADER
https://business.linkedin.com/marketing-solutions/marketing-strategy
https://business.linkedin.com/en-uk/marketing-solutions/blog/social-media-strategy-resources
https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/global-content-marketing/2016/introducing-the-sophisticated-marketers-guide-to-global-content-marketing
https://business.linkedin.com/marketing-solutions/cx/16/11/get-serious-get-global?trk=bl-po-Introducingthesophisticatedmarketersguidetoglobalcontentmarketing&utm_source=blog
https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2016/pdfs/sophisticated-marketers-guide-to-global-content-marketing.pdf
https://www.linkedin.com/pulse/20120906170105-29092-the-7-secrets-to-writing-killer-content-on-linkedin
https://www.linkedin.com/pulse/best-practices-publishing-posts-linkedin-hari-prasanna
https://www.linkedin.com/help/linkedin/answer/70781
http://socilab.com/
https://chrome.google.com/webstore/detail/linkedin-chrome-extension/bfdofonjignjgiddenleafdlkjaneiik
https://chrome.google.com/webstore/detail/linkedin/dkjddnecnanbkffnkfnmmodkolcmbica
https://chrome.google.com/webstore/detail/linkedin-reveal/mchbegbhbinapfhbpmbkcgblppiiamme
https://chrome.google.com/webstore/detail/linkedin-connection-revea/kooengmpgnfmoaohmjcnbkdcidppibic
https://chrome.google.com/webstore/detail/save-to-pocket/niloccemoadcdkdjlinkgdfekeahmflj
https://chrome.google.com/webstore/detail/rapportive/hihakjfhbmlmjdnnhegiciffjplmdhin
https://chrome.google.com/webstore/detail/boomerang-for-gmail/mdanidgdpmkimeiiojknlnekblgmpdll
https://chrome.google.com/webstore/detail/auto-text-expander-for-go/iibninhmiggehlcdolcilmhacighjamp
https://chrome.google.com/webstore/detail/discoverly-for-gmail-link/dijhcpbkalfgkcebgoncjmfpbamihgaf
https://chrome.google.com/webstore/detail/connectifier/mbbpjgnlpelaafnnigciegfpelchjldl
https://chrome.google.com/webstore/detail/buffer/noojglkidnpfjbincgijbaiedldjfbhh
https://www.recap.work/
Sources a MARZO 2017

29.
http://www.socialmediaexaminer.com/linkedin-marketing-resources/
https://www.linkedin.com/pulse/12-linkedin-secrets-revealed-kimball-stadler
http://kimgarst.com/how-use-linkedin-as-entrepreneur
https://blog.linkedin.com/2017/february/17/-tips-for-building-a-great-linkedin-profile-career-expert?trk=li_li_corp_LinkedInTips_Profile#StartSomething
https://www.themuse.com/advice/want-people-to-accept-your-linkedin-requests-use-these-10-templates
https://www.linkedin.com/help/linkedin/answer/34327/supported-providers-and-content-types-for-work-samples-on-your-profile
https://www.linkedin.com/pulse/20140108122544-13591771-things-your-real-estate-agent-might-not-tell-you-part-1?
https://www.linkedin.com/pulse/20140124144839-21597783-how-to-sell-anything-an-introductory-guide?
http://www.linkedin-marketing.it/
https://www.linkedin.com/help/linkedin
https://smallbusiness.linkedin.com/professional-branding
https://www.slideshare.net/DiditMarketing/10-quotes-from-linkedin-experts
http://www.goodreads.com/quotes/tag/linkedin
http://www.thesocialmediahat.stfi.re/article/ultimate-guide-perfect-linkedin-profile
https://www.linkedin.com/profile/profile-badges
https://smallbusiness.linkedin.com/small-business-marketing
https://business.linkedin.com/en-uk/marketing-solutions/blog
https://business.linkedin.com/marketing-solutions/marketing-case-studies
https://business.linkedin.com/marketing-solutions/case-studies/holiday-inn-express
https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/inspiredmarketers-holidayinnexpress-ebook.pdf
https://www.linkedin.com/groupsDirectory?
https://www.slideshare.net/ss/creators?from=about
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https://www.linkedin.com/learning/
https://smallbusiness.linkedin.com/
https://business.linkedin.com/
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https://www.lynda.com/
https://business.linkedin.com/marketing-solutions
https://business.linkedin.com/marketing-solutions/marketing-strategy
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Sources b MARZO 2017

30.
We are
Social
GESTIRE LA PRESENZA ONLINE 2017
MARZO 2017
CON LA PARTECIPAZIONE SPECIALE DI