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Elementi di marketing 4

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Elementi di marketing è una serie di speech support alle lezioni di Gianleandro Catania Fondatore e Web Project Manager di Gruppo Ubiqui per il Corso di marketing a Trapani Tecnico di accoglienza turistica

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Elementi di marketing 4

  1. 1. CORSO TECNICO DI ACCOGLIENZA TURISTICA ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 quarta - in aula con Gianleandro Catania
  2. 2. [...] In other words, any form of marketing that exists online. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing". MARKETING DIGITALE ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE https://blog.hubspot.com/marketing/what-is-digital-marketing
  3. 3. [...]The "full-funnel" approach to attracting, engaging, and delighting customers using online content: search engine optimization; content marketing; social media marketing; pay per click; affiliate marketing; native advertising; marketing automation; email marketing; online pr. INBOUND MARKETING ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE https://blog.hubspot.com/marketing/what-is-digital-marketing
  4. 4. 2017Marketing technology landscape > 2018 ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE
  5. 5. GOOGLE MY BUSINESS “Strumento gratuito e facile da usare che permette ad attività e organizzazioni di gestire la propria presenza online su Google, compresi Ricerca e Maps." Google support ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE
  6. 6. WEB 3.0 WILL BE "APPLICATIONS THAT ARE PIECED TOGETHER" WITH THE CHARACTERISTICS THAT THE APPS ARE RELATIVELY SMALL, THE DATA IS IN THE CLOUD, THE APPS CAN RUN ON ANY DEVICE THE APPS ARE VERY FAST AND CUSTOMIZABLE AND ARE DISTRIBUTED VIRALLY Eric Schmidt, 2007 ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE
  7. 7. SMART GOAL AIDA PROCESSSUCCESS Gianleandro Catania | Web Project Manager di Gruppo Ubiqui ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE
  8. 8. Specific Measureable Attaindable Relevant Time bound Obiettivo SMART ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE
  9. 9. Awareness Interest Desire Action (called) Marketing funnel AIDA ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE
  10. 10. Clicca per guardare il video del Van Gogh Museum THE ART OF STORYTELLING ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE
  11. 11. FONTI E RISORSEhttps://www.slideshare.net/GianleandroCatania https://blog.hubspot.com/marketing/storytelling https://support.google.com/business?hl=it#topic=4539639 https://blog.hubspot.com/marketing/what-is-digital-marketing https://chiefmartec.com/2017/05/marketing-techniology-landscape-supergraphic-2017/ https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/ ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE
  12. 12. GIANLE "La pubblicità funziona se crea immedesimazione." ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE

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