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Elementi di marketing 1

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Elementi di Marketing strategico, operativo e culturale è una serie di speech support per le lezioni del Corso della Regione Sicilia del 2019 per Tecnico di accoglienza turistica

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Elementi di marketing 1

  1. 1. CORSO TECNICO DI ACCOGLIENZA TURISTICA ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE - 2019 in aula con Gianleandro Catania
  2. 2. Permission Marketing Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. PRIMA IL MARKETING O LA COMUNICAZIONE? ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE - 2019 GIANLE Seth Godin https://sethgodin.typepad.com/seths_blog/2008/01/permission-mark.html/
  3. 3. BE HUMAN ARTIFICIAL INTELLIGENCE MARKETING Credit: Gianleandro Catania | Web Project Manager in Gruppo Ubiqui ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE - 2019 GIANLE
  4. 4. Credit: https://commons.wikimedia.org/wiki/File:World_of_Marketing_and_Pulbic_Relations.jpg ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE - 2019 GIANLE
  5. 5. DUPLEX Guarda il video di presentazione di Google Assistant ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE - 2019 GIANLE
  6. 6. 63% OF MARKETERS SAY GENERATING TRAFFIC AND LEADS IS TOP MARKETING CHALLENGE Hubspot - https://www.hubspot.com/marketing-statistics ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE - 2019 GIANLE
  7. 7. marketing diretto pubblicità telemarketing customer relationship management public relation branding product testing Marketing al femminile ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE - 2019 GIANLE
  8. 8. MARKETING DEFINIZIONE “Il Marketing è l'attività, insieme di istituzioni e processi, per creare, comunicare, offrire e scambiare le offerte che hanno valore per i consumatori, i clienti, i partner e la società in generale.” American Marketing Association, 2013 ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE - 2019 GIANLE
  9. 9. LESS IS MORE Regola aurea ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE - 2019 GIANLE
  10. 10. https://www.flickr.com/photos/marciookabe/5162935748 FONTI E RISORSE ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE - 2019 GIANLE
  11. 11. GIANLE "Il marketing è personale fatto da individui per dare ad altri individui informazioni utili." ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE - 2019 GIANLE

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