Corso Usa1


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Mac3 brief for a class at Lorenzo de Medici for an Introduction to International Marketing Course.

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Corso Usa1

  1. 1. Mac3 in USA Analyses of USA market opportunities.
  2. 2. Who is Mac3 <ul><li>Company Profile </li></ul><ul><li>Mac3, world leader for float switches, is a solid Italian Industry operating throughout the world, offering electronic and electromechanical products of excellent quality which have been developed specifically for the hydraulic field. </li></ul>February 2010 Mac3 in USA
  3. 3. Who is Mac3 <ul><li>Technical and commercial growth in Mac3 is happening thanks to values which are guiding us from the beginning of our history. </li></ul><ul><li>These values are strictly related to Corporate Social Responsibility and are listed and specified in our Charter of Values. </li></ul>February 2010 Mac3 in USA
  4. 4. Vision <ul><li>We believe that the proper management of water resources will be increasingly strategic and important in the future. </li></ul><ul><li>Our goal is to be ideal partners for those who must design and implement systems for pressurization and control of liquids. </li></ul>February 2010 Mac3 in USA
  5. 5. Mission <ul><li>The Mac3 goal is to create efficient and user-friendly products for hydraulic systems while striving to produce the best quality electronic and electromechanical hydraulic materials. </li></ul>February 2010 Mac3 in USA
  6. 6. Company Commitment <ul><li>MAC3’s commitment is aimed at the market as well as our collaborators and partners (suppliers, converters, etc....). </li></ul><ul><li>It is strongly linked to the development of the economy as well as enhancing company’s human resources, respecting the environment and producing a positive social impact through its products. </li></ul>February 2010 Mac3 in USA
  7. 7. Marketing & Sales Hystory of Mac3 <ul><li>Started in Italy with little shops </li></ul><ul><li>Pumps manufacturer: ITT , US producer, the first. </li></ul><ul><li>Mac3 in the world for pumps manufacturer and international fairs </li></ul><ul><li>Today about 60% income from export. </li></ul>February 2010 Mac3 in USA
  8. 8. Today & tomorrow <ul><li>1 st level </li></ul><ul><li>Big dealer. Today actual customer are big dealers. </li></ul><ul><li>2 nd level </li></ul><ul><li>Now go to international marketing! </li></ul>February 2010 Mac3 in USA
  9. 9. Strategy <ul><li>Identify interesting markets </li></ul><ul><li>Commit market analyses </li></ul><ul><li>Take operative decision on good knowledge </li></ul>February 2010 Mac3 in USA
  10. 10. WHY US MARKET <ul><li>world's third-largest country by size and by population; </li></ul><ul><li>the largest and most technologically powerful economy in the world, with a per capita GDP of $46,900; </li></ul><ul><li>BUT </li></ul>February 2010 Mac3 in USA
  11. 11. WHY US MARKET <ul><li>Italian firms of our sector NOT in US market in a very easy way </li></ul><ul><li>High barriers to enter US markets. </li></ul><ul><li>SO </li></ul><ul><li>We would like to understand if it is </li></ul><ul><li>interesting invest in US market for us. </li></ul>February 2010 Mac3 in USA
  12. 12. Purpose of the research <ul><li>To reach a better knowledge about US market </li></ul><ul><li>To identify quality and/or quantity data about similar Mac3 products in USA </li></ul><ul><li>To identify quality and/or quantity data about Mac3 competitors in USA </li></ul><ul><li>To understand US selling chain </li></ul><ul><li>To identify potential partners </li></ul>February 2010 Mac3 in USA
  13. 13. Expected Results <ul><li>Defining potential U.S. market </li></ul><ul><li>Understand market share for Mac3 </li></ul><ul><li>Identify opportunities and obstacles to get US market for Mac3 </li></ul><ul><li>Define penetration strategy </li></ul>February 2010 Mac3 in USA
  14. 14. Learning objectives <ul><li>To build a market profile analysis </li></ul><ul><li>To reach skills to deal with analysis of an unknown market </li></ul><ul><li>To reach knowledge in scouting methods </li></ul><ul><li>To identify different behaviors in different cultures on commercial aspects of the same products . </li></ul>February 2010 Mac3 in USA
  15. 15. Approach <ul><li>We will try to give you all the information we have extrapolated from our activities. </li></ul><ul><li>For your part you will have certainly a privileged point of view of the U.S. market and the way of thinking of Americans. </li></ul>February 2010 Mac3 in USA
  16. 16. Approach <ul><li>So collaborative approach … </li></ul><ul><li>We put the knowledge of hydraulic field and you the knowledge of US society and market. </li></ul>February 2010 Mac3 in USA
  17. 17. Mac3 Catalogue February 2010 Mac3 in USA Mac3 products are good quality and medium/high price. Mostly there are chosen for reliability, well design and comfort.
  18. 18. Product categories <ul><li>We can divide Mac3 production in the following categories: </li></ul><ul><li>Level controller </li></ul><ul><li>Autoclave products </li></ul><ul><li>And in </li></ul><ul><li>Electromechanical products </li></ul><ul><li>Electronic products </li></ul>February 2010 Mac3 in USA
  19. 19. February 2010 Mac3 in USA
  20. 20. Float Switches <ul><li>Float switch allows electrical equipment to start and stop automatically (usually pumps, but also electric control valves, alarms, etc.) when a prefixed level has been reached. </li></ul>February 2010 Mac3 in USA
  21. 21. Agma W <ul><li>Level regulator very useful when used directly on pumps which must work in very small wells, for which the common float switch would not have enough room to work; usable even in the presence of debris. </li></ul>February 2010 Mac3 in USA
  22. 22. QuickStop Advance <ul><li>Hydraulic level regulator of advanced design that eliminates the classic defects of such devices. </li></ul><ul><li>Main feature, patented, is the rapidity of operation of the system which goes from open to closed and vice versa in a fraction of a second </li></ul>February 2010 Mac3 in USA
  23. 23. Elettrosonda <ul><li>Regulators for conductive fluid suitable for the minimum and maximum level control of deep well, tanks, cisterns etc </li></ul>February 2010 Mac3 in USA
  24. 24. Sensopress LCD <ul><li>A high technology gauge and electronic level regulator that can be used in several liquid. </li></ul><ul><li>Measurement is made by a very sensitive pressure sensor </li></ul>February 2010 Mac3 in USA
  25. 25. MWRC1-MWRC2 <ul><li>Rail Control Water: automatic system for use rain water in place of potable water. </li></ul><ul><li>The device also checks the correct level needed, of rain water, and automatically switches to the aqueduct water if level is low or absent. </li></ul>February 2010 Mac3 in USA
  26. 26. Control and Emergency Panel <ul><li>A broad range of electromechanical and electronic control panels and emergency panels. </li></ul><ul><li>To pilot pressurization units with 1 or 2 pumps. </li></ul>February 2010 Mac3 in USA
  27. 27. MacPress <ul><li>Pressure switch for autoclaves. </li></ul><ul><li>Pressure Switches automatically control the START and STOP of electro pump under the pressure set point and its differential </li></ul>February 2010 Mac3 in USA
  28. 28. SuperSimplex E <ul><li>Pumps electronic regulator with automatic reset for the extremely simple creation of pressurization units for residential and irrigation systems. </li></ul>February 2010 Mac3 in USA
  29. 29. Hydrocontroller <ul><li>Variable speed regulators for electro pumps. </li></ul><ul><li>Guarantees a constant pressure despite flow variation and offers the users the benefit of constant water delivery (irrespective of the number of water collections) </li></ul><ul><li>Low energy consumption systems </li></ul>February 2010 Mac3 in USA
  30. 30. Conclusion <ul><li>Regards to our wide range of products we believe that Mac3 can be a strategic partner in the global supply of all devices related to the control of electric pumps and the level regulation of the liquids and pressurization systems. </li></ul><ul><li>We know to enter US market is very hard </li></ul>February 2010 Mac3 in USA
  31. 31. The challenge <ul><li>For you and us to find the best way to exploit opportunities and reach the goal </li></ul><ul><li>MAC3 in US </li></ul>February 2010 Mac3 in USA
  32. 32. Thanks! Nicola De Rosa [email_address] February 2010 Mac3 in USA