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The concept is very simple, the more users "consume advertising" on TV, the more they get premium content for free or other products as reward, by collecting "points" in accordance with the advertising they consumed.
Everything remain as it is, as usual consumers watch the TV, movies, series and whatsoever, with the difference that now with our system, the consumers receive something back watching and interacting with the commercials and / or answering to surveys, etc.
Advertiser of course love the concept because with our system finally they can truly measure the impact of the advertisements on the consumers.
FlexVee will be launched by the end of this year in Finland, but for the next year the plan is to take over Finland and the Nordic countries and step by step expand the operations in Europe and to the global markets.