The Sound Of Money:
How To Get Paid Through Music Licensing
What You Will Learn
Part I
• What Music Licensing Is
• How Music Licensing Works
• The Mind of the Music Supervisor
Part I...
Part I
Copyright Owner
1. Perform 3. Adaptations/Derivative
2. Reproduce 4. Distribute
Synch Rights
A license granted by the holder of the copyright of a
particular composition that allows the licensee to
"syn...
Copyright Certificate
Business Fundamentals
Reality Check
Indemnification
Costs
$35.00 online / $65.00 paper filing
http://www.copyright.gov/eco/
Costs
$35.00 online / $65.00 paper filing
http://www.copyright.gov/eco/
PA & SR
$35.00 online / $65.00 paper filing
PA = Performance SR = Sound Recording
http://www.copyright.gov/eco/
Business Fundamentals
PROs
Performance Rights Organizations
Which One?
PROs
Performance Rights Organizations
Know This
Quality Engineering
Other Factors
• Mood
•Topic
•Relevance
The Boss (i.e. the director)
Infrastructure
Executive Producer
Producer
Film Production Company
Director
Music Supervisor
Music Coordinator
Music Supervisor Duties
•Locate Music
•Work within budget (usually
5% of production budget)
•Enhance the story
•Fulfill Di...
Two Primary Considerations
Budget & Timeframe
Song Status = $
1. Hit Song $$$$
2. Non-Hit Song $$$
3. Indie $
Song Placement = $
• How the song is used (i.e. vocal performance by an actor on camera,
instrumental background, vocal ba...
Real Life Dollars
1. Hit Songs/Hit Artist
$500,000 - $1,000,000
Black Eyed Peas, John Mayer, Jay-Z
2. Semi-Hit/Semi-Hit Ar...
Real Life Dollars
Real Life Dollars
Low-end TV usage (e.g. -- music is playing from a jukebox in a scene, but no one in
the scene is paying ...
In The Music Supervisor’s Mind
1. Auditioning
The act of listening to music
2. Spotting
Choosing where music is place
3. Temp Tracks
Music used temporarily for feel
4. Amount & Portion Of Use
How much and what part are used
5. When & How Much
Time Frame & Budget Considerations
6. Music Scoring
Instrumentals played during key moments
7. Negotiate
Synch, Master Use & Mechanical Licenses
AKA “Clearance”
Synchronization License
With Visuals
Master Use License
Recording
Mechanical Licenses
Mechanical Reproduct...
Part II – Next Week
• Interview with PJ Bloom
• How to market your songs
• How to negotiate strategically
Glee, CSI Miami,...
Main Point #1:
Know What Music Licensing Is
Permission to do something
Main Point #2:
Know YOUR Rights
1. Perform 3. Adaptations/Derivative
2. Reproduce 4. Distribute
Main Point: #3
Prepare To Indemnify
http://www.copyright.gov/eco/
Main Point #4:
Two Primary License
Main Point #5:
PROS Are YOUR Allies
Affiliation = Compensation
Main Point #6:
Budget & Time Frame Rule
Main Point #7:
Hit Songs & Big Stars = $
Low-end TV usage (e.g. -- music is playing from a jukebox in a scene, but no
one ...
Take Notes
Interview with P.J. Bloom next!
Coming Up
• Interview with PJ Bloom
• How to market your songs – directly & indirectly
• Tips For Success
3rd Party Licensing
TAXI.com
http://www.taxi.com
My favorite. Strong track record. All kinds of
placements & success stori...
3rd Party Licensing
Music Dealers.com
http://www.musicdealers.com/#!/
Relatively new. Has successful placements
in adverti...
3rd Party Licensing
Pumpaudio.com
http://www.pumpaudio.com/
Artists can license their music in television
and advertising ...
Get A Reel!
Gooding
Reel: http://vimeo.com/11686742
Stay In Touch!
www.facebook.com/fieroflair
www.gianfiero.info
The Sound Of
Money:
-Conclusion-
How To Get Paid Through Music Licensing
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The Sound Of Money: How To Make Money Through Music Licensing

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PowerPoint from the Sound Of Money, a seminar that offers a comprehensive overview of the music licensing process including income information for songs used in TV, film, and advertising placements.

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The Sound Of Money: How To Make Money Through Music Licensing

  1. 1. The Sound Of Money: How To Get Paid Through Music Licensing
  2. 2. What You Will Learn Part I • What Music Licensing Is • How Music Licensing Works • The Mind of the Music Supervisor Part II • Interview with PJ Bloom • How to Market Your Songs • How to Negotiate Strategically
  3. 3. Part I
  4. 4. Copyright Owner 1. Perform 3. Adaptations/Derivative 2. Reproduce 4. Distribute
  5. 5. Synch Rights A license granted by the holder of the copyright of a particular composition that allows the licensee to "sync" music with some kind of visual media output (film, television shows, advertisements, video games, accompanying website music, movie trailers, etc.)
  6. 6. Copyright Certificate
  7. 7. Business Fundamentals
  8. 8. Reality Check
  9. 9. Indemnification
  10. 10. Costs $35.00 online / $65.00 paper filing http://www.copyright.gov/eco/
  11. 11. Costs $35.00 online / $65.00 paper filing http://www.copyright.gov/eco/
  12. 12. PA & SR $35.00 online / $65.00 paper filing PA = Performance SR = Sound Recording http://www.copyright.gov/eco/
  13. 13. Business Fundamentals
  14. 14. PROs Performance Rights Organizations
  15. 15. Which One?
  16. 16. PROs Performance Rights Organizations
  17. 17. Know This
  18. 18. Quality Engineering
  19. 19. Other Factors • Mood •Topic •Relevance
  20. 20. The Boss (i.e. the director)
  21. 21. Infrastructure Executive Producer Producer Film Production Company Director Music Supervisor Music Coordinator
  22. 22. Music Supervisor Duties •Locate Music •Work within budget (usually 5% of production budget) •Enhance the story •Fulfill Director’s vision •Oversee scoring •Select Songs •Negotiate the use of songs •Clear songs
  23. 23. Two Primary Considerations Budget & Timeframe
  24. 24. Song Status = $ 1. Hit Song $$$$ 2. Non-Hit Song $$$ 3. Indie $
  25. 25. Song Placement = $ • How the song is used (i.e. vocal performance by an actor on camera, instrumental background, vocal background) • The type of film (i.e. major studio, independent, foreign, student, web) • The stature of song being used (i.e. current hit, new song, etc.) • The duration of the use (i.e. one minute, four minutes, 10 seconds) and whether there are multiple uses of the song • The term of the license (i.e. two years, 10 years, life of copyright, perpetual) • The territory of the license (i.e. the world, the universe, specific foreign countries) • Whether there is a guarantee that the song will be used on the film's soundtrack album • Whether the producer also wants to use the original hit recording of a song, rather than re-recording a new version for use in the film • Whether the motion picture uses the song as its musical theme as well as its title
  26. 26. Real Life Dollars 1. Hit Songs/Hit Artist $500,000 - $1,000,000 Black Eyed Peas, John Mayer, Jay-Z 2. Semi-Hit/Semi-Hit Artist $15,000 - $40,000 3. Non-Hit/Non-Hit Artist $0, $1 - $15,000 __________ Fill in the blank
  27. 27. Real Life Dollars
  28. 28. Real Life Dollars Low-end TV usage (e.g. -- music is playing from a jukebox in a scene, but no one in the scene is paying any attention to the music) -- free (for exposure) to $2,000 for a 5-year license. In a film, the fee would be $10,000 in perpetuity. A more popular song is worth more, perhaps $3,000 for TV and $25,000 for film. A song used as the theme song for a film might gets $50,000 to $75,000. Commercials fetch even more money: A song can command anywhere from $25,000 to $500,000 plus per year. The typical range for a well-known song is $75,000 to $200,000 for a one year national usage in the United States, on television and radio.
  29. 29. In The Music Supervisor’s Mind
  30. 30. 1. Auditioning The act of listening to music
  31. 31. 2. Spotting Choosing where music is place
  32. 32. 3. Temp Tracks Music used temporarily for feel
  33. 33. 4. Amount & Portion Of Use How much and what part are used
  34. 34. 5. When & How Much Time Frame & Budget Considerations
  35. 35. 6. Music Scoring Instrumentals played during key moments
  36. 36. 7. Negotiate Synch, Master Use & Mechanical Licenses
  37. 37. AKA “Clearance” Synchronization License With Visuals Master Use License Recording Mechanical Licenses Mechanical Reproduction
  38. 38. Part II – Next Week • Interview with PJ Bloom • How to market your songs • How to negotiate strategically Glee, CSI Miami, Nip/Tuck, Eat, Pray Love, The Shield, Bad Boys, The Mask, The Bodyguard, Chicago
  39. 39. Main Point #1: Know What Music Licensing Is Permission to do something
  40. 40. Main Point #2: Know YOUR Rights 1. Perform 3. Adaptations/Derivative 2. Reproduce 4. Distribute
  41. 41. Main Point: #3 Prepare To Indemnify http://www.copyright.gov/eco/
  42. 42. Main Point #4: Two Primary License
  43. 43. Main Point #5: PROS Are YOUR Allies Affiliation = Compensation
  44. 44. Main Point #6: Budget & Time Frame Rule
  45. 45. Main Point #7: Hit Songs & Big Stars = $ Low-end TV usage (e.g. -- music is playing from a jukebox in a scene, but no one in the scene is paying any attention to the music) -- free (for exposure) to $2,000 for a 5-year license. In a film, the fee would be $10,000 in perpetuity. A more popular song is worth more, perhaps $3,000 for TV and $25,000 for film. A song used as the theme song for a film might gets $50,000 to $75,000. Commercials fetch even more money: A song can command anywhere from $25,000 to $500,000 plus per year. The typical range for a well-known song is $75,000 to $200,000 for a one year national usage in the United States, on television and radio.
  46. 46. Take Notes Interview with P.J. Bloom next!
  47. 47. Coming Up • Interview with PJ Bloom • How to market your songs – directly & indirectly • Tips For Success
  48. 48. 3rd Party Licensing TAXI.com http://www.taxi.com My favorite. Strong track record. All kinds of placements & success stories. Audio Socket.com https://www.audiosocket.com/ Audiosocket is a music licensing and technology company that provides creative music licensing solutions for all media. Beatpick.com http://www.beatpick.com/ A global music licensing company working for adverts, films, internet videos and games: easy, quick and reliable.
  49. 49. 3rd Party Licensing Music Dealers.com http://www.musicdealers.com/#!/ Relatively new. Has successful placements in advertising. Rumblefish.com http://www.rumblefish.com/ Licensing for television, film, advertisements, websites & video games. Youlicense.com http://www.youlicense.com/ System enables artists and those seeking music to conduct business directly with each other.
  50. 50. 3rd Party Licensing Pumpaudio.com http://www.pumpaudio.com/ Artists can license their music in television and advertising without giving up any ownership Ricallmusiclicensing.com http://ricall.com/music-licensing Music licensing marketplace, connecting users wanting to license music directly with the relevant copyright owners. Gamecues.com http://www.gamecues.com/ Licensing for the gaming industry.
  51. 51. Get A Reel! Gooding Reel: http://vimeo.com/11686742
  52. 52. Stay In Touch! www.facebook.com/fieroflair www.gianfiero.info
  53. 53. The Sound Of Money: -Conclusion- How To Get Paid Through Music Licensing

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