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Social Capital - How To Create & Use It

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Growth Expert Gian Fiero's presentation on how to create & use social capital.

Published in: Self Improvement
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Social Capital - How To Create & Use It

  1. 1. Social CapitalHow to Create & Use It
  2. 2. What Is Social Capital?Resources available in and throughpersonal and business networks.
  3. 3. They Include…  Information  Ideas  Leads  Business opportunities  Financial capital  Power & influence  Emotional support  Goodwill & trust  Cooperation
  4. 4. It’s All About…Relationships!
  5. 5. and…Access!
  6. 6. NotableSize, quality, and diversity of yourpersonal and business networks.
  7. 7. Social Capital =Value!Get things doneAchieve our goalsFulfill our missions in lifeMake our contributions to the world
  8. 8. No One Succeeds Alone…The Myth of Individualism
  9. 9. DefinitionThe cultural belief that everyone succeeds orfails on the basis of individual efforts andabilities.
  10. 10. Definition
  11. 11. Social Capital =Achieving personal success, business success,and even a happy and satisfying life.
  12. 12. The PointSuccess depends on our relationships withothers as much as it does on ourselves.
  13. 13. The ChallengeIndividualistic -vs- Collectivist
  14. 14. Combined Strengths
  15. 15. Individual StrengthsIndependence, self-reliance, self-sufficiency,self-interest, and self-determination.
  16. 16. James Coleman Lowers our chances of success Depresses our pay Limits our promotions Decreases the value we create Reduces our ability to get things done Jeopardizes our health, happiness, and welfare Closes off all the great possibilities of life
  17. 17. First Lesson?Unlearn the lessons of individual achievement
  18. 18. It’s EvolutionaryThe human mind develops through relationships
  19. 19. No One Succeeds Alone… The Talent Myth
  20. 20. No One Succeeds Alone…The Intelligence Myth
  21. 21. No One Succeeds Alone… The Education Myth
  22. 22. The Bottom LineAll the ingredients of success thatwe customarily think of as“individual”—natural talent, intelligence,education, effort, and luck—areintricately intertwined withnetworks.
  23. 23. Social Network PowerAll the ingredients of success thatwe customarily think of as“individual”—natural talent, intelligence,education, effort, and luck—areintricately intertwined withnetworks.
  24. 24. Hard EvidenceGetting A JobPay and PromotionsInfluence & EffectivenessVenture Capital & FinancingOrganizational LearningWord of Mouth MarketingStrategic Alliances
  25. 25. Soft EvidenceHappinessBetterHealthLonger LifeVenture Capital & FinancingOrganizational LearningWord of Mouth MarketingStrategic Alliances
  26. 26. Value & ProblemsPeople create value out of theirsocial capital. …Problems seeksolutions; solutions seek problems.
  27. 27. NetworkingTo be an effective networker, we can’tdirectly pursue the benefit s of networks,or focus on what we can get from ournetworks. The best prescription is to takethemselves out of he equation, focusingon how we can contribute to others.
  28. 28. Weave You Spider Web

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