Overview Of Today’s
Music Industry
Technology Drives Business
Music Business Or Music Industry?
 The music industry is a
branch of the entertainment
industry.
 The music business is ...
Thievery?
 The music
business, carries a
negative stigma and a
(well-deserved) reputation
for
deception, thievery, lack
o...
Major Labels
Major Labels
Record Deal Benefits
Service & Sales
 All professionals in the
music business are really
in the service business,
just as all music artists ar...
Service & Sales People
What Do They Have In Common?
Percentage Based Business
ess
Piracy = Problem
Illegal Downloads
95%of all music
230,000,000per day
New Era, New Deals
New Era, New Deals
Real Life Examples
Touring = $$$
Record Sales?
Branded World
Dina LaPolt said… "It wasn't that long ago that we were
getting $3 million as an advance for
the record. Tha...
Making A Living
Jean Cook says…
"Musicians are poor," Cook said.
"There's no getting around that.
Freelance musicians have...
Making A Living
New Era, New Deals
Music Biz Occupations
Business & Joint Ventures
Dina LaPolt says… “The first step on this path still involves
music. Songs make an artist famous...
Conceive. Believe. Achieve
Music Industry Overview
Music Industry Overview
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Music Industry Overview

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Growth Expert Gian Fiero's overview of the music industry presentation.

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Music Industry Overview

  1. 1. Overview Of Today’s Music Industry
  2. 2. Technology Drives Business
  3. 3. Music Business Or Music Industry?  The music industry is a branch of the entertainment industry.  The music business is the business of commercially exploiting music (songs/recordings) and talent (music artists).  The music business is based on entrepreneurship.
  4. 4. Thievery?  The music business, carries a negative stigma and a (well-deserved) reputation for deception, thievery, lack of professionalism, and criminal behavior.  Most thievery revolves around intellectual property (e.g., ownership & rights).
  5. 5. Major Labels
  6. 6. Major Labels
  7. 7. Record Deal Benefits
  8. 8. Service & Sales  All professionals in the music business are really in the service business, just as all music artists are really in the sales business.
  9. 9. Service & Sales People
  10. 10. What Do They Have In Common?
  11. 11. Percentage Based Business ess
  12. 12. Piracy = Problem
  13. 13. Illegal Downloads 95%of all music 230,000,000per day
  14. 14. New Era, New Deals
  15. 15. New Era, New Deals
  16. 16. Real Life Examples
  17. 17. Touring = $$$
  18. 18. Record Sales?
  19. 19. Branded World Dina LaPolt said… "It wasn't that long ago that we were getting $3 million as an advance for the record. That's way over — those deals don't exist," entertainment lawyer Dina LaPolt told The Huffington Post. “Today, according to industry experts, the only way to make money in the music business is to turn an artist into a brand — then do everything in your power to maximize that brand's value…recording an album really has become like a promotional tool."
  20. 20. Making A Living Jean Cook says… "Musicians are poor," Cook said. "There's no getting around that. Freelance musicians have to tie together a lot of different things to make a living, and don't have a lot of support from their teams. There are successful musicians -- but the vast majority of people aren't that."
  21. 21. Making A Living
  22. 22. New Era, New Deals
  23. 23. Music Biz Occupations
  24. 24. Business & Joint Ventures Dina LaPolt says… “The first step on this path still involves music. Songs make an artist famous in the first place, and allow the artist to define his or her brand. Touring can also be lucrative; spending on concerts in North American surpassed spending on recorded music in 2009, and stood at $9.5 billion in 2011, up almost 20 percent from four years before. But tours are also expensive to produce, so they aren't necessarily as profitable for the artist as they initially appear. For that reason, artists have gotten increasingly creative with their business ventures and joint ventures.”
  25. 25. Conceive. Believe. Achieve

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