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Relational Motivations
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Gianandrea GiacomaFollow
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Relational Motivations
- Is there a good motivation to hook the user on your social network? Gianandrea Giacoma & Davide ‘Folletto’ Casali
- what’s this about?
- SOCIAL NETWORK
- SOCIAL NETWORK it’s a network of people
- SOCIAL NETWORK it’s a network of people psychological complex and social systems dynamics
- How does a social network work?
- How does a social network work? 1. A good marketing campaign 2. A rich array of features 3. Alignment with user motivations 4. A good website usability
- it’s a network of people psychological complex and social systems dynamics motivation
- you need motivation!
- MOTIVATION
- MOTIVATION “It’s a dynamic factor of animal and human behavior that activates and directs towards an objective”
- RELATIONAL MOTIVATIONS
- RELATIONAL MOTIVATIONS “They’re a dynamic factor of human behavior that activate and direct towards objectives that feed social networks”
- RELATIONAL MOTIVATIONS Competition Excellence Curiosity Affection
- Competition Imposition Aggressivity Confrontation
- Excellence Self-esteem Approval Acknowledgment
- Curiosity Exploration Knowledge Gaming
- Affection Group Sharing Protection
- RELATIONAL MOTIVATIONS
- RELATIONAL MOTIVATIONS ? SOCIAL NETWORK
- RELATIONAL MOTIVATIONS INTERFACE? SOCIAL NETWORK
- RELATIONAL MOTIVATIONS MOTIVATIONAL HOOKS SOCIAL NETWORK
- “Technology is an enabler, but then the dynamics are played within interfaces, intended as artifacts not only cognitive but also social”
- Relational Motivations Motivational Functional Hooks Needs Social Usability
- shall we play?
- Author name 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Author name 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Profile 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Profile 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Hint 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Hint 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Vote 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Vote 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Top users 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Top users 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Trust 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Trust 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Badges 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Badges 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Suggestions 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Suggestions 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Invites 1. Competition 2. Excellence 3. Curiosity 4. Affection
- Invites 1. Competition 2. Excellence 3. Curiosity 4. Affection
- interestingly enough...
- details matters!
- whoops!
- Relational Motivations Motivational Functional Hooks Needs Social Usability
- Relational Motivations Motivational Functional Hooks Needs Social Usability
- Motivational Design
- what do you think?
- Gianandrea Giacoma ibridazioni.com gianandrea.giacoma@gmail.com Davide ‘Folletto’ Casali intenseminimalism.com folletto@gmail.com UXcamp Firenze, 17 ottobre 2009 uxcamp.it
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