The Hidden Opportunities
Why is Pisa famous all over the world?....
For a mistake!
A mistake that has become the town's
Anything else unique?
A concentration of talented people,
a creative potential that the economy
of the region is not able to value and
it is often wasted in unsatisfactory jobs.
Just another mistake or a goldmine to be harnessed?
One wins, but all the others lose.
Is really that the idea of crowdsourcing?
Is another model possible?
Adapted from “Lee Fleming, Perfecting Cross-pollination. Harvard Business review September 2004”.
Alignment of team members’ disciplines
Diversity & Breakthrough
Wait for the UNEXPECTED
! SERENDIPITY !
Goldenberg, J., Lehmann, D. and Mazursky, D., (2001), The Idea Itself and the Circumstances of Its
Emergence as Predictors of New Product Success, Management Science 47, n.1: 69-84.
But I can not
Build a shower
Offer you a beer
and let you talk
with your friends
Ask Thomas and
Nicolas for advices
Am I right?
Design or not?
That is the question
and more than 500 solvers
thank you for your attention
G. De Santis
C. De Maria