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Bizcamp #6 - Sailing the business world

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Bizcamp #6 - Sailing the business world

  1. 1. Sailing the business world Ghislaine Bovy ghislaine_bovy@me.com LinkedIn: http://www.linkedin.com/in/ghislainebovyFacebook page: https://www.facebook.com/DeepBlueCom
  2. 2. The Sea = the environment
  3. 3. Sea = MarketWhen sailing the seas, the focus is on the environment. The same applies to the Business Plan. ★Prevailing winds & currents = Trends ★Season = Timing ★Destination = Target market ★Traffic = Competition ★Boat equipment & supplies = Branding & Assets
  4. 4. The Big Picture Prevailing winds/currents & The Trends Don’t go against themIf the prevailing wind comes from the East & you want to go East = forget itThe market is going Mobile & you develop new Apps for Desktops = forget it If all sailing boats avoid the Red Sea due to the presence of pirates = don’t go If other companies launched a similar product and fail = develop another product
  5. 5. Destination = target Text
  6. 6. Traffic = competition
  7. 7. Boat = company★ Name★Description = Brand A brand is a "Name, term, design, symbol, or any other feature that identifies one sellers good or service as distinct from those of other sellers”. Ours = “Minuit” www.minuit.net
  8. 8. What it takesBoat must be reliable = equipment, supplies (water, food, etc) and spare parts Your company = reliable structure The number one priority = PASSION
  9. 9. Equipment Text
  10. 10. Passion
  11. 11. Budget = Business Plan 15 years sailing around the world = budgeting & planning Creating a new company = budgeting & planning A circumnavigation is a formal statement of a goal: going round the earth, the reasons why it’s feasible: reliable boat and the plan to make it happened: financing the trip by “ad hoc” working.A company business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals.
  12. 12. Hard work
  13. 13. Networking is key!
  14. 14. Thank you!

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