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10 Step Marketing Plan for
Glutamax
MARIA KATHERINE VILLANUEVA
ASMPH
Part 1. PTM and Positioning
1. GlutaMAX’s PTM are Gays who want to be more
2.
3.
4.
5.

attractive
Who want to be more att...
Part 2. Marketing Mix and Strategy
6. GlutaMAX oral glutathione (capsule), soap, lotion.
7. Is 20% premium
8. Uses billboa...
GLUTA

MAX AD
1. GlutaMAX’s PTM are Gays.
 Gays
 15-40 years old
 Class AB and C
2. GlutaMAX’s PTM want to be more attractive
and confident

I want to be more
confident with myself.
I want to attractive ...
3. Can choose SkinWhite, Block&White etc
 Direct Competitors
 Oral Glutathione
Skin White Oral Glutathione
 Mosbeau
 G...
 Indirect Competitors
 Whitening Lotions
 Kojic Acid
 Obagi
 Dermatologists
 Cosmetic Centers
4. The Gap: No beauty product that directly
targets the Gay community.
 Most beauty products target women
 Some brands t...
5. Market Size is P2 Billion. GlutaMAX niche
market is P700 M.

 46M males x 10% = 4.6M homosexual males
 10% (Class ABC...
6. GlutaMAX is oral glutathione for skin
lightening.
 Capsule form
 2 capsules a day for skin lightening
 Besides skin ...
7. GlutaMAX is widely promoted in billboards,
streamers, TV commercials, print ads and
internet.
 Billboards
 EDSA, Kati...
8. GlutaMAX is 20% premium
 Glutamax is 2900/ bottle
 Mosbeau P2500/ bottle
9. GlutaMAX is distributed nationwide
 WATSON
 Mercury Drugstore
10. Glutamax uses a Niche approach to win.
 Targets the gay community
 Premium price
10stepmarketingplanforglutamaxvillanueva 110119091150-phpapp01 (1)
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10stepmarketingplanforglutamaxvillanueva 110119091150-phpapp01 (1)

  1. 1. 10 Step Marketing Plan for Glutamax MARIA KATHERINE VILLANUEVA ASMPH
  2. 2. Part 1. PTM and Positioning 1. GlutaMAX’s PTM are Gays who want to be more 2. 3. 4. 5. attractive Who want to be more attractive and confident Can choose Skin White, Mosbeau, etc Gap is that all other whitening products target females. Market size is P2.25B. Glutamax niche is P700M.
  3. 3. Part 2. Marketing Mix and Strategy 6. GlutaMAX oral glutathione (capsule), soap, lotion. 7. Is 20% premium 8. Uses billboards, print ads, events, internet. 9. Is distributed nationwide 10. Uses a niche approach to win
  4. 4. GLUTA MAX AD
  5. 5. 1. GlutaMAX’s PTM are Gays.  Gays  15-40 years old  Class AB and C
  6. 6. 2. GlutaMAX’s PTM want to be more attractive and confident I want to be more confident with myself. I want to attractive to the same sex.
  7. 7. 3. Can choose SkinWhite, Block&White etc  Direct Competitors  Oral Glutathione Skin White Oral Glutathione  Mosbeau  Glow2Thione  Illuminax  Ishigaka  Etc…    IV Glutathione Glutathione Soap, Lotion etc
  8. 8.  Indirect Competitors  Whitening Lotions  Kojic Acid  Obagi  Dermatologists  Cosmetic Centers
  9. 9. 4. The Gap: No beauty product that directly targets the Gay community.  Most beauty products target women  Some brands target straight males
  10. 10. 5. Market Size is P2 Billion. GlutaMAX niche market is P700 M.  46M males x 10% = 4.6M homosexual males  10% (Class ABC)  50% 15-40 years  10% possible costumers  P2600/month  P598M per month  P700M per year (Niche) Market
  11. 11. 6. GlutaMAX is oral glutathione for skin lightening.  Capsule form  2 capsules a day for skin lightening  Besides skin lightening, glutathione acts as an anti oxidant.  Variants:     Soap Deodorant Lotion Cream
  12. 12. 7. GlutaMAX is widely promoted in billboards, streamers, TV commercials, print ads and internet.  Billboards  EDSA, Katipunan, major Streets  From Ebony to Ivory  “I feel more white and gay every day.” Mojo Jojo  TV Commercials  Gretchen Barreto “Kutis Mayaman”  Print Ads  Found in major Magazines like YES!  Events  Product launch, Events with endorsers (Gretchen, Jinky Oda)  Internet
  13. 13. 8. GlutaMAX is 20% premium  Glutamax is 2900/ bottle  Mosbeau P2500/ bottle
  14. 14. 9. GlutaMAX is distributed nationwide  WATSON  Mercury Drugstore
  15. 15. 10. Glutamax uses a Niche approach to win.  Targets the gay community  Premium price

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