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The most important trend in youth & social media

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Are teens fleeing Facebook? Does it matter?

Here's the most important trend in youth & social media.

Published in: Business, Technology

The most important trend in youth & social media

  1. 1. The most important trend in Youth & Social Media
  2. 2. For teens, Facebook is potatoes (or rice, for us Asians)
  3. 3. You’ll have it on the plate, but it’s not the reason you ordered the meal
  4. 4. CLICK HERE GET MORE INSIGHTS ON THE SOCIAL CUSTOMER Silly Social Tools Meet the Social Customer 10 insights into her world (c) flickr clickflashphotos Anthropology of Everyday the how social tools shape identity, influence and interaction by Graham D Brown mobileYouth.org
  5. 5. This is the wrong question to ask
  6. 6. http://www.flickr.com/photos/23832731@N02/8060589248/ Stop obsessing about SIZE! flickr: M.CC.L
  7. 7. If all you care about is numbers, forget about Tumblr & Pinterest, you need to get on MySpace!
  8. 8. you need to get on MySpace! ?? ?
  9. 9. Youth are looking for space where they can be themselves without being by themselves this has always been the case
  10. 10. As major social media outlets become more inclusive, Hi, mom! You don’t have to blow me kisses on my FB wall, thank you discrete social spaces become scarce
  11. 11. As major social media outlets become more inclusive, discrete social spaces become scarce The most important trend in youth & social media: leading to
  12. 12. The most important trend in youth & social media: Online existence on public social media facebook, twitter, etc
  13. 13. The most important trend in youth & social media: Online existence on public social media polished & filled with lies become mere resumé
  14. 14. The most important trend in youth & social media: Online existence on public social media become mere resumé Anonymity is now a prerequisite for honesty
  15. 15. CLICK HERE GET MORE INSIGHTS ON THE SOCIAL CUSTOMER Silly Social Tools Meet the Social Customer 10 insights into her world (c) flickr clickflashphotos Anthropology of Everyday the how social tools shape identity, influence and interaction by Graham D Brown mobileYouth.org
  16. 16. Implication #1 If your goal is eyeballs, you won’t see their hearts You won’t even notice the places where youth are sharing the things that REALLY matter to them. And if you do, you’re forced to treat these places as anomalies & distractions.
  17. 17. Implication #2 You build relationships with people not their resumés Time to get brutally honest with yourself: What are you really achieving on public social media?
  18. 18. Implication #3 Don’t be a bully The whole reason youth use Discrete Social Media like Whisper App is to get away from prying eyes parents, creepy adults & school bullies
  19. 19. Implication #3 Don’t be a bully The whole reason youth use Discrete Social Media like Whisper App is to get away from prying eyes Respect the fact that you’re not invited
  20. 20. Bottom line: Brands are attention whores and that’s okay!
  21. 21. Bottom line: Brands are attention whores but it’s deluded to think youth want what brands want
  22. 22. Youth don’t want fame They want the acceptance & understanding of like-minded peers
  23. 23. Youth don’t want fame They want the acceptance & understanding of like-minded peers If you can’t provide that, then get out of the way
  24. 24. We describe in detail what youth & today’s customers want from brands in THE SOCIAL CUSTOMER MANUAL CLICK THE BOOK TO GET IT @theghani
  25. 25. CLICK HERE GET MORE INSIGHTS ON THE SOCIAL CUSTOMER Silly Social Tools Meet the Social Customer 10 insights into her world (c) flickr clickflashphotos Anthropology of Everyday the how social tools shape identity, influence and interaction by Graham D Brown mobileYouth.org or just sign up (it’s Free!)

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