[mobileYouth] Youth marketing checklist: loyalty and retention

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  • [mobileYouth] Youth marketing checklist: loyalty and retention

    1. 1. Youth marketing checklist:Retention & Loyalty MOBILEYOUTH ® youth marketing mobile culture since 2001
    2. 2. Youth retention & loyalty checklist Frontline Social Currency Fans MOBILEYOUTH ® youth marketing mobile culture since 2001
    3. 3. FrontlineFrontline experience drives loyalty MOBILEYOUTH ® youth marketing mobile culture since 2001
    4. 4. FrontlineNegative Frontline experience causes churn MOBILEYOUTH ® youth marketing mobile culture since 2001
    5. 5. FrontlineWhere is your Frontline? MOBILEYOUTH ® youth marketing mobile culture since 2001
    6. 6. FrontlineHow are you measuring Frontline experience? MOBILEYOUTH ® youth marketing mobile culture since 2001
    7. 7. Social CurrencyWithout Social Currency, you’re a commodity MOBILEYOUTH ® youth marketing mobile culture since 2001
    8. 8. Social CurrencyYouth have no loyalty to commodity MOBILEYOUTH ® youth marketing mobile culture since 2001
    9. 9. Social CurrencyPricing is a commodity strategy MOBILEYOUTH ® youth marketing mobile culture since 2001
    10. 10. Social CurrencyDiscounting undermines loyalty MOBILEYOUTH ® youth marketing mobile culture since 2001
    11. 11. Social CurrencyAre you addicted to discounting? MOBILEYOUTH ® youth marketing mobile culture since 2001
    12. 12. Social CurrencyWhat is your Social Currency? MOBILEYOUTH ® youth marketing mobile culture since 2001
    13. 13. FansYouth follow friends not offers MOBILEYOUTH ® youth marketing mobile culture since 2001
    14. 14. FansYouth don’t trust brands Youth trust Fans MOBILEYOUTH ® youth marketing mobile culture since 2001
    15. 15. FansFans create Social Currency MOBILEYOUTH ® youth marketing mobile culture since 2001
    16. 16. FansFans connect loyalty to profit MOBILEYOUTH ® youth marketing mobile culture since 2001
    17. 17. FansWho are your Fans? MOBILEYOUTH ® youth marketing mobile culture since 2001
    18. 18. FansHow are you helping your Fans tell their stories? MOBILEYOUTH ® youth marketing mobile culture since 2001
    19. 19. Youth retention & loyalty checklist Frontline Social Currency Fans MOBILEYOUTH ® youth marketing mobile culture since 2001
    20. 20. Find report & briefings on youth retention and loyalty a mobileYouth® company The Youth Research StoreOffering you:* Infographics* Research Briefings* Analyst Reports* BooksSubject areas include:* Marketing & influence* Social media* Churn, retention, and loyalty* Case studies* Auto, Banking, Mobile, Retailwww.YouthResearchStore.com click to visit store MOBILEYOUTH ® youth marketing mobile culture since 2001

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