Samsung cannot beat Apple using                                                   clever advertising campaigns Apple vs Sa...
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[mobileYouth] Chart - Samsung cannot beat Apple

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  • [mobileYouth] Chart - Samsung cannot beat Apple

    1. 1. Samsung cannot beat Apple using clever advertising campaigns Apple vs Samsung Brand Buzz Score following Samsung’s ‘Next Big Thing’ campaign Samsung briefly generates more buzz than Apple but fails to sustain it 40 rtYouGov Brand Buzz Score (index) 30 u ycha lic kt ob C 20 10 Samsung launches it’s ‘Next Big Thing’ campaign 0 Oct 3 2011 Oct 21 2011 Nov 8 2011 Nov 26 2011 Dec 14 2011 Jan 1 2012 Jan 19 2012 Apple Samsung source: mobileYouth via YouGov BrandIndex 2012 MOBILEYOUTH ® youth marketing mobile culture since 2001

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