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3fs Tehran Lean Startup Machine - Andraž Logar

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3fs Tehran Lean Startup Machine - Andraž Logar

  1. 1. Andraž Logar Ericsson Nokia Siemens Outfit7 Publicis Renault Google Signtrace AMX Mindshapes (Playfish) CME StayToday @3fs
  2. 2. @3fs 3fs www.3fs.si / @3fs Ericsson Nokia Siemens Outfit7 Publicis Renault Google Signtrace AMX Mindshapes (Playfish) CME StayToday
  3. 3. Where I come from - Slovenia - 4 spin outs - 500s and YC investors - interested in top people (dev, design, product owners) @3fs
  4. 4. Slovenia vs Iran @3fs - 2 m population - 20,273 km2 - 101/km2 - $23,702 nom. GDP - 3m tourists/year - 77 m population (38x) - 1,648,195 km2 km2 (80x) - 48/km2 (0.5x) - $5,193 nom. GDP (0.2x) - 2m tourists/year (0.6x)
  5. 5. @3fs 3fs Toshl (500s) Toonia Game Studio Service RnD Ericsson Nokia Keyboarder Povio (YC)
  6. 6. Igrajmo.se - hobby product - technology and design exercise - success around user numbers - complete revenue fail ! @3fs
  7. 7. Stripgenerator - hobby product - technology and design exercise - success around user numbers - almost revenue fail @3fs
  8. 8. Lifestore - Plugger - service for Ericsson - built telco style - expensive exercise to find what users want - we were extremely lucky that is succeeded @3fs
  9. 9. Toshl - hobby product - technology, design and usability exercise - success, due to Lean and MVP approach @3fs
  10. 10. Groove Racer - hobby product - technology, design and revenue exercise - complete revenue fail - until! We launched it on mobile and very lean ! @3fs
  11. 11. Toonia - hobby product - technology, design, brand exercise - to follow Toshl’s path - very lean ! @3fs
  12. 12. Building a product - is crazy expensive - is crazy difficult - has high failure rate ! - YOLO! @3fs
  13. 13. What is Lean stuff? - maximization of learning per time unit - Eric Ries - mastermind - Steve Blank - another mastermind - Ash Maurya - realist @3fs
  14. 14. 3 chunks of product dev - problem worth solving? - MVP - scaling, finding cookie cutter @3fs
  15. 15. Problem - pre-production phase - more important than solution - define it, understand it - validate it @3fs
  16. 16. MVP - production phase - should solve problem - should not be crap, should be more than good enough - validate it @3fs
  17. 17. Scale - post production phase - going back to problem solving - perfect time for fund raising (if needed) - validate always - cookie cutter @3fs
  18. 18. Fineprint of building... - the really important stuff @3fs
  19. 19. Canvas magic - constantly update it - simplify it (Lean canvas is simple enough) - seriously, write it down on a whiteboard @3fs Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Key Metrics Channels Burn rate Revenue
  20. 20. What is UVP? - always target early adopters @3fs Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Key Metrics Channels Burn rate Revenue
  21. 21. Unfair advantage? - something that cannot be copied over night - usually people or knowhow @3fs Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Key Metrics Channels Burn rate Revenue
  22. 22. Channels/Marketing? - push vs pull - free vs paid - direct vs automated ! @3fs Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Key Metrics Channels Burn rate Revenue
  23. 23. Pricing? - pricing is black magic science - pricing defines your product more than you think - revenue models (pricing plans, up front, in-app...) ! @3fs Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Key Metrics Channels Burn rate Revenue
  24. 24. What about freemium? - lean approach is about learning first - freemium delays learning - low conversion, long validation, wrong metric - free users are not free - but!!!! ! @3fs Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Key Metrics Channels Burn rate Revenue
  25. 25. Go out. And interview - do it constantly (all phases) - talk to opinion makers, clients, Joe - write down their remarks!!! - do not stop until you get bored to death @3fs
  26. 26. Learn - Lean = Learn - maximize learning by bold decisions, not optimization - learn by measure (clear measure goals) - learn by talk @3fs
  27. 27. Ultimate pipeline - look at the ugly looking bubbles above @3fs Articulate problem Interview with problem Learn and adjust Build demo (as cheaply as possiblle) Interview with demo Learn and adjust Build and deploy MVP Interview with MVP Start measuring (quantitatively) Learn and adjust Build 2.0 Cookie cutter
  28. 28. Outside money is... - plan A? - plan Z? - you want to learn - investor wants to grow - investors force you to refocus, they slow you down... ! @3fs
  29. 29. What is bootstrap? - not self funding! - funding with customer revenues ! - bootstrap rules @3fs
  30. 30. Note to yourself - lean is about learning - lean is about higher chance of success ! - lean cannot be followed directly ! ! @3fs
  31. 31. Stripgenerator room @3fs
  32. 32. @3fs Gaming room
  33. 33. @3fs Ericsson room
  34. 34. @3fs Toonia room
  35. 35. @3fs Toshl room
  36. 36. @3fs Toshl room 2.0
  37. 37. @3fs

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