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It’s easy to forget that social media is only about 10 years old. Its phenomenal growth in that time has changed consumers’ lives in many ways – not least when it comes to how they shop. It also continues to evolve and staying close to its innovation is vital for marketers.
Our recently released research reveals that 81% of social media users regularly use coupons, vouchers and deals when shopping, compared to 69% of consumers who haven’t engaged with social media in the last 30 days.
We’ve written a short article Social media influences how we shop where we identify three key trends that influence consumers globally - in the context of social media, and highlight the key lessons for brands using social media promotions.