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GfK - Webinar: Tech Trends 2016

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Smart home, online video consumption, mobile payments and drones – check out the recording and slides from our Tech Trends 2016 webinar. We present our insights and analysis to help you better understand which emerging trends will have the greatest impact on consumer needs and behavior. Want to see all 10 trends? Download the full report: http://connected-consumer.gfk.com/tech-trends/

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GfK - Webinar: Tech Trends 2016

  1. 1. © GfK 2016 | Tech Trends 2016
  2. 2. © GfK 2016 | Tech Trends 2016 TECHNOLOGY is constantly redefining our lives Each year, we give you a full report of the key trends for 2016 >>> CHECK OUT THE 2016 REPORT
  3. 3. © GfK 2016 | Tech Trends 2016 >>> CHECK OUT OUR BLOG COMMUNICATE CONFIDENCE COLLABORATE The common themes throughout Tech Trends 2016
  4. 4. © GfK 2016 | Tech Trends 2016 YOUR 10 TECH TRENDS 2016 1 2 3 4 5 6 7 10 9 8
  5. 5. © GfK 2016 | Tech Trends 2016 TODAY, WE FOCUS ON 4 TECH TRENDS 4 6 7 9
  6. 6. © GfK 2016 | Tech Trends 2016 Watch the webinar recording or have a look at the slides presented
  7. 7. © GfK 2016 | Tech Trends 2016 The home is getting smart(er) >>> MORE DETAILS ON OUR SMART HOME INSIGHTS
  8. 8. © GfK 2016 | Tech Trends 2016 Smart home market Electronics manufacturers High street retailers Utility companies Multinational tech companies Online retailers Telecoms providers Mobile phone networks Financial service companies $$ $ “gold rush”
  9. 9. © GfK 2016 | Tech Trends 2016 Source: GfK smart home study 2015, 7,000 consumers, 7 markets 9/10 consumers are aware of the term “smart home” The SMART HOME concept appeals to consumers 50% globally expect it to impact their lives 78% agree it is an appealing
  10. 10. © GfK 2016 | Tech Trends 2016 Security & Control Smart Energy & Lighting Smart Entertainment & Connectivity Smart Health Smart Appliances 53% 50% 47% 44% 43% 82% 80% 81% 67% 75% Appeal of smart home category Extremely appealing Very appealing Consumers Leading Edge Consumers Leading Edge Consumers (LECs) indicate MARKET EVOLUTION Source: GfK smart home study 2015, 7,000 consumers, 7 markets
  11. 11. © GfK 2016 | Tech Trends 2016 Key barriers to adoption SMART HOME MARKET will grow slower than the hype suggests Knowledge of products 23% Concerns personal privacy 24% Cost to purchase 33% Concerns about tech communicating across different systems 19% Source: GfK smart home study 2015, 7,000 consumers, 7 markets
  12. 12. © GfK 2016 | Tech Trends 2016 Source: GfK smart home study 2015, 7,000 consumers, 7 markets 52% of LECs own at least one smart home appliance or device INCREMENTAL EVOLUTION to the smart home 27% of consumers own at least one smart home appliance or device Consumers Leading Edge Consumers 66% of consumers expect devices made by different vendors to communicate with each other.
  13. 13. © GfK 2016 | Tech Trends 2016 CLEAR COMMUNICATION of the benefits is key Consumers expect the smart home to … … work seamlessly … be easy to set up and easy to use
  14. 14. © GfK 2016 | Tech Trends 2016 Moving from a TECH-LED to a CONSUMER-LED MARKET Towards a smart(er) home COMMUNICATION CONFIDENCECOLLABORATION
  15. 15. © GfK 2016 | Tech Trends 2016 Online video – the age of the small screen
  16. 16. © GfK 2016 | Tech Trends 2016 Source: Cisco Visual Networking Index: 2014-2019 Current predictions suggest 80% of all consumer internet traffic will be video by 2019 Today you are witnessing the birth of a new global Internet TV network. With this launch, consumers around the world […] will be able to enjoy TV shows and movies simultaneously – no more waiting. With the help of the Internet, we are putting power in consumers’ hands to watch whenever, wherever and on whatever device. Co-founder and Chief Executive of Netflix, Reed Hastings, speaking at CES 2016 “
  17. 17. © GfK 2016 | Tech Trends 2016 Source: GfK ViewScape, January 2016 Have access to a TV set with “smart” features Connect their TV to the internet using another device such as set top box or games console 47% Increasing number of TV sets in the home equipped with internet connectivity 38%
  18. 18. © GfK 2016 | Tech Trends 2016 Source: GfK ViewScape, January 2016, *% of all viewing minutes on an “average day” New forms of online content are adding to the amount of video content that is available and that we consume on the average day 35%* Live/broadcast as scheduled 15% Timeshifted or Recorded 21% On demand or broadcaster catch up 29% Online website or streamed from an app
  19. 19. © GfK 2016 | Tech Trends 2016 TV Programmes New forms of online content are adding to the amount of video content that is available and that we consume on the average day 18 – 34 yrs.All adults 45% 26% 18% 11% 57% 23% 12% 8% % Movies Amateur online video Professional online video NEWS Source: GfK ViewScape, January 2016, *% of all viewing minutes on an “average day”
  20. 20. © GfK 2016 | Tech Trends 2016 All adults PC/Laptop Tablet Smart Phone TV Set% OUR TOTAL VIEWING TIME is now divided between multiple devices 18 – 34 yrs. 49% 27% 11% 13% 64% 19% 8% 9% Source: GfK ViewScape, January 2016, *% of all viewing minutes on an “average day”
  21. 21. © GfK 2016 | Tech Trends 2016 In 2016 and beyond, businesses need to consider: WHAT connected consumers are viewing WHERE they are when viewing it What DEVICES they view content on What would IMPROVE CONSUMERS’ EXPERIENCE
  22. 22. © GfK 2016 | Tech Trends 2016 Around the world in 80 mobile payments
  23. 23. © GfK 2016 | Tech Trends 2016 Source: GfK FutureBuy® 2015, 25 markets Europe APAC LATAM Middle East 9% 3% 6% 7% Percentage of PAYMENTS conducted by mobile phones in-store US market: estimated share of all PAYMENT TRANSACTIONS in 2015 The global MOBILE PAYMENTS MARKET is COMPLEX Other Credit Card Cash Mobile Device Debit Card 3% 38% 29% 4% 27%
  24. 24. © GfK 2016 | Tech Trends 2016 “Easier” “Faster” “More efficient” “A major convenience” “How I pay whenever possible” 17% 19% 9% 17% 11% Source: GfK FutureBuy® 2015, 25 markets % of US shoppers who agree mobile payments are … Consumers Leading Edge Consumers 61% 65% 49% 59% 51% LEADING EDGE CONSUMERS are at the FOREFRONT of mainstream mobile payment adoption
  25. 25. © GfK 2016 | Tech Trends 2016 PAY Adoption varies ACROSS GEOGRAPHIES Mature markets hampered by existing payment mechanisms Developing markets leapfrogging to innovative mobile payment solutions
  26. 26. © GfK 2016 | Tech Trends 2016 In the UK one half (49%) of consumers said that MOBILE PAYMENT is a “GIMMICK” Making payments with my MOBILE DEVICE is more SECURE than other methodsSECURITY PRIVACY Two main BARRIERS remain India United Kingdom United States 52% 41% 23% 16% China Source: GfK FutureBuy® 2015, 25 markets
  27. 27. © GfK 2016 | Tech Trends 2016 Achieving mobile payment “ZEN” Rewards and incentives
  28. 28. © GfK 2016 | Tech Trends 2016 Source: GfK FutureBuy® 2015, 25 markets Making payments on my MOBILE DEVICE makes my shopping MORE EFFICIENT South Korea 44% 66% 56% China India United States 22% 31% 30% Poland United Kingdom MOBILE PAYMENT BETTER BUSINESS =
  29. 29. © GfK 2016 | Tech Trends 2016 What to expect in 2016 Focus on consumer value proposition Increased personalization Consumers increasingly recognizing the benefits More partnerships More product launches
  30. 30. © GfK 2016 | Tech Trends 2016 Game of Drones
  31. 31. © GfK 2016 | Tech Trends 2016 Source: Mary Meeker, Internet Trends Report 2015 DRONES – an expanding market with a huge potential An estimated 4.3 MILLION units of drones were shipped in 2015 Up 167% year-on- year Generating revenue of US$1.7bn
  32. 32. © GfK 2016 | Tech Trends 2016 In business, drones present an opportunity to REDUCE COSTS and INCREASE EFFICIENCIES Amazon Objective to deliver packages of max 2.5kg to consumers in less than 30 minutes using drones easyJet Airline using drones to carry out safety inspections of its aircrafts
  33. 33. © GfK 2016 | Tech Trends 2016 Source: GfK Point of Sales Tracking, sales of drones (with video functionality only), July-September 2015, UK market Generated £12 Million value in 2015 Growing sales of CONSUMER DRONES December 2015 alone represented 45% of the year’s sales Showing BIG gifting potential
  34. 34. © GfK 2016 | Tech Trends 2016 Source: GfK Point of Sales Tracking, sales of drones (with video functionality only), July-September 2015, 12 markets The drone market is still YOUNG Challenges to OVER- COME Limited “sense and avoid” technology Weight-carrying restrictions Lack of night vision Short battery life There’s still A LONG WAY to go
  35. 35. © GfK 2016 | Tech Trends 2016 In 2016 More BIG NAMES entering the market Businesses INNOVATING to meet needs of connected consumers Improving TECHNOLOGY and industry regulations
  36. 36. © GfK 2016 | Tech Trends 2016 10 Tech Trends for 2016 GfK Smart Home Study GfK Point of Sales Tracking & Forecasts GfK Future Buy® GfK Consumer Life Reports Contact: TechTrends2016@gfk.com GfK ViewScape Mobile World Congress Questions?

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