Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

GfK at Mobile World Congress 2015

3,903 views

Published on

Understanding the mobile consumer: in touch with the future

Find out about the data we’ll be sharing at our booth (no. 8.1F50) and our global experts who’ll be available to help you make sense of your mobile challenges.

For more information, please visit: www.gfk.com/mobile-world-congress

Published in: Technology

GfK at Mobile World Congress 2015

  1. 1. 1© GfK 2015 | Mobile World Congress | 2-5 March 2015 GfK at MWC 2015 Understanding the mobile consumer: in touch with the future
  2. 2. 2© GfK 2015 | Mobile World Congress | 2-5 March 2015 Contents Finding your place in a complex market Understanding the mobile consumer Your growth from knowledge 1 2 3
  3. 3. 3© GfK 2015 | Mobile World Congress | 2-5 March 2015 1. Finding your place in a complex market
  4. 4. 4© GfK 2015 | Mobile World Congress | 2-5 March 2015 Businesses are facing significant challenges and opportunities Consumer behavior is constantly evolving
  5. 5. 5© GfK 2015 | Mobile World Congress | 2-5 March 2015 Mobile as a catalyst for change Sales of devices 2011-2014 Sources: GfK, global sales value, compound annual growth rate from 2011 to 2014 +65%Globally Emerging countries +49% +110% Developed world As tablet sales explode, mobile web becomes mainstream
  6. 6. 6© GfK 2015 | Mobile World Congress | 2-5 March 2015 Rise of digital with growing number of touchpoints Source: GfK Roper Reports Worldwide 2013; consumer behavior and attitudes in 31 markets The majority of people use more than one device to connect to the Internet 70% 30%
  7. 7. 7© GfK 2015 | Mobile World Congress | 2-5 March 2015 Speed of technology innovation is accelerating Businesses are driving innovation… …as are consumers. Source for Chinese data: GfK’s retail sales tracking data, 2013 Source for consumer opinion: GfK’s consumer trends | consumers surveys aged 15 years and over | Report covers 25 markets worldwide, 2013 Consumers increasingly seek the ability to upgrade their hardware. 428 different brands offered smartphones in 2013 360%since 2011 36%of global consumers say: “I look to buy new technology products that can be upgraded or uploaded.”
  8. 8. 8© GfK 2015 | Mobile World Congress | 2-5 March 2015 To succeed, businesses need to… Gain a “full picture” market view and granular consumer insights to understand consumers’ demands and purchasing behavior, today and tomorrow. Translate these insights into action by converting big data into smart data. Apply proven market research approaches in innovative ways, covering all sources of relevant data to obtain the most holistic view. ✔ ✔ ✔
  9. 9. 9© GfK 2015 | Mobile World Congress | 2-5 March 2015 2. Understanding the mobile consumer
  10. 10. 10© GfK 2015 | Mobile World Congress | 2-5 March 2015 Join us at Mobile World Congress… Technology trends and forecasts for 2015-2016 Mobile insights Connected car …where we will provide a “full picture” view of the technology market 2014 global point of sales of digital devices Tech Trends 2015 Smartwatches and fitness trackers Smart home
  11. 11. 11© GfK 2015 | Mobile World Congress | 2-5 March 2015 +30 GfK experts will be available to help you make sense of your mobile challenges What mobile devices are consumers purchasing? Who and how are consumers using my, and my competitors’ mobile sites and apps? What is the latest thinking in user experience? How can we assess the ongoing effectiveness of our marketing activities? How can we identify what our target groups want at each experience point? ? Where should we position our brand in this competitive market place? ? ? ? ? ?
  12. 12. 12© GfK 2015 | Mobile World Congress | 2-5 March 2015 Meet the experts – point of sale insights GfK Global Product Manager for smart home products Eva Harms Languages: Spanish, English, German GfK Global Director for telecom products Arndt Polifke Languages: English, German GfK Global Product Manager for wearables Jan Wassmann Languages: English, German
  13. 13. 13© GfK 2015 | Mobile World Congress | 2-5 March 2015 Meet the experts – trends and forecasts GfK Director at trends and forecasting Kevin Walsh Languages: English GfK Director at trends and forecasting Gregoire Lemaitre Languages: English, French
  14. 14. 14© GfK 2015 | Mobile World Congress | 2-5 March 2015 Meet the experts – brand, innovation, digital and mobile insights GfK lead for mobile insights Michael Grogan Languages: English GfK Director for digital research Valentina Venkova Languages: English, Russian GfK Director for brand and innovation for technology Michael Plock Languages: English, German GfK lead for brand and innovation for technology Gavin Sugden Languages: English
  15. 15. 15© GfK 2015 | Mobile World Congress | 2-5 March 2015 We are located in Hall 8.1, booth number 8.1F50
  16. 16. 16© GfK 2015 | Mobile World Congress | 2-5 March 2015 We look forward to seeing you in Barcelona Where you can leverage the most relevant data to gain the best insights on what and why consumers buy to optimize experiences along the journey.
  17. 17. 17© GfK 2015 | Mobile World Congress | 2-5 March 2015 Find out more… Twitter: @GfK_en Facebook: GfK LinkedIn: GfK Google+: GfK Visit our MWC microsite: http://www.gfk.com/mobile-world-congress/Pages/default.aspx
  18. 18. 18© GfK 2015 | Mobile World Congress | 2-5 March 2015 3. Your growth from knowledge
  19. 19. 19© GfK 2015 | Mobile World Congress | 2-5 March 2015 Passion, creativity and expertise for our clients across the globe Best practice solutions Customized solutions and advanced research tools Big data & smart analysis Linking multiple sources of data for deeper insight and more informed decision-making Global network Global expertise and knowledge exchange plus local know-how Deep industry knowledge Industry specialists who understand your customers and the challenges affecting your sector Qualitative specialists International qualitative experts working with clients Thought leaders Innovative thinking, insight and opinion from our experts
  20. 20. 20© GfK 2015 | Mobile World Congress | 2-5 March 2015 …enabling our clients to create winning strategies to enrich consumers’ lives. GfK. Growth from Knowledge Trusted for quality – for more than 80 years 13,000+ passionate experts We are the trusted source of relevant market and consumer information. Thought leader in the industries we serve We deliver globally vital insights into local markets – in 100 countries.
  21. 21. 21© GfK 2015 | Mobile World Congress | 2-5 March 2015 Unable to attend? Receive our Mobile World Congress highlights report Ensure you are up-to-date with what got everyone talking: Email MobileWorldCongress@GfK.com to register your interest • Latest innovative devices • New companies to watch out for • Key cross-sector trends • Implications for you and your brand
  22. 22. 22© GfK 2015 | Mobile World Congress | 2-5 March 2015 GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

×