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What do drivers want and expect from the connected car? Are they ready for it and, crucially, will they pay for it? Which features appeal to which consumers? Automotive and technology brands won’t want to miss their chance in this exciting new world.
The preview report gives you a quick overview of how the connected car will play out with consumers in these six key markets: Brazil, China, Germany, Russia, UK and US.
For more information, please visit: http://www.gfk.com/Industries/Automotive/Pages/Connected-Car.aspx