Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Graham Dukes - Selling Sickness 2010


Published on

Published in: Health & Medicine
  • Be the first to comment

  • Be the first to like this

Graham Dukes - Selling Sickness 2010

  1. 2. POINTS OF CONCERN 1. The questionable tradition of commercial detailing 2. The inadequacy of retrospective control 3. Lack of flexibility 4. Failure to control advertising costs 5. Inadequate backing from the Courts. 6. Insufficient understandng among politicians