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Graham Dukes - Selling Sickness 2010

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Graham Dukes - Selling Sickness 2010

  1. 2. POINTS OF CONCERN 1. The questionable tradition of commercial detailing 2. The inadequacy of retrospective control 3. Lack of flexibility 4. Failure to control advertising costs 5. Inadequate backing from the Courts. 6. Insufficient understandng among politicians

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