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Secopa 2011

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Secopa 2011

  1. 1. Nonprofits and Social Media<br />Georgette Dumont, PhD<br />University of North Florida<br />Presented at SECoPA’s Annual Conference, New Orleans, LA<br />9/24/2011<br />© GetteinJax, 2011<br />
  2. 2. Research Question <br />How do nonprofits in Duval County, FL utilize social media an what benefits do they get from this use?<br />9/24/2011<br />
  3. 3. Data collection<br />Snowball Sampling<br />Twitter and Facebook<br />2 months of posts & tweets<br />Total number of tweets<br />Retweets, direct tweets<br />Friends & Likes<br />Networks<br />Archival data: org type, 990<br />9/24/2011<br />
  4. 4. Sample<br />464 accounts, 348 nonprofits (most formal, some informal) <br />129 Twitter accounts <br />335 Facebook accounts<br />78 nonprofits use both<br />E-survey – sent to 278 nonprofits<br />22 no email<br />48 no phone number<br />20 bounced<br />Responses: 102 (40%)<br />9/24/2011<br />
  5. 5. Importance of SM to Organization<br />9/24/2011<br />
  6. 6. Impact of SM on Constituents<br />9/24/2011<br />
  7. 7. Impact of SM on organization<br />9/24/2011<br />
  8. 8. Future Research <br />Further analysis of survey data<br />Content analysis of tweets and posts<br />Interviews<br />Model building<br />9/24/2011<br />
  9. 9. Thank you!<br />9/24/2011<br />© GetteinJax, 2011<br />

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