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Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Firms with 4 Specific Features on Website Bio Pages
have 39.9% High...
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Agenda
1. How do professional services firms measure
success, and w...
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Measuring Success
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Marketing Mix
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Achieving Success
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Measuring Success: Met Goals vs Did Not Meet Goals
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
21 Website Bio Features
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
4 Features Correlate to Increased Revenue per Partner
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Multimedia Links or RSS Feeds
What is it?
Multimedia links include
...
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Multimedia Links or RSS Feeds
How do I add it?
• Dynamic bio pages....
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Languages Spoken
What is it?
Make it easy for visitors
know which l...
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Languages Spoken
% of NLJ 350
using Feature
Ave Rev per
Partner wit...
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Share the Professional
What is it?
Links to share the
individual pr...
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
3rd Party
Service
Manual
Share the Professional
% of NLJ 350
using ...
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Go Mobile
What is it?
Professional bio pages
that are optimized for...
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Go Mobile
% of NLJ 350
using Feature
Ave Rev per
Partner with
Featu...
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Copyright © 2014 Vizibility LLC, an ALL-STATE company.
Firms with 4 Specific Features on Website Bio Pages
have 39.9% High...
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Measuring the Relationship Between Marketing and Firm Success

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On March 30, 2014, Vizibility and ALL-STATE LEGAL hosted a webinar to explore 13 relationship between marketing and firm success. This is based on survey results and Vizibility's new infographic (http://marketingandsuccess.vizibility.com) based on the findings.

Published in: Marketing, Technology, Business
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Measuring the Relationship Between Marketing and Firm Success

  1. 1. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Firms with 4 Specific Features on Website Bio Pages have 39.9% Higher Average Revenue Per Partner vizibility.com | solutions@vizibility.com | (866) 380-3400 x150
  2. 2. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Agenda 1. How do professional services firms measure success, and what are their most important marketing investments? 1. What are firms who met their revenue goals doing differently from firms who did not? 1. What are the 4 bio page features that correlate to 39.9% increased revenue per partner for firms using them on their websites, and how can you add them to your own website?
  3. 3. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Measuring Success
  4. 4. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Marketing Mix
  5. 5. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Achieving Success
  6. 6. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Measuring Success: Met Goals vs Did Not Meet Goals
  7. 7. Copyright © 2014 Vizibility LLC, an ALL-STATE company. 21 Website Bio Features
  8. 8. Copyright © 2014 Vizibility LLC, an ALL-STATE company. 4 Features Correlate to Increased Revenue per Partner
  9. 9. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Multimedia Links or RSS Feeds What is it? Multimedia links include links to videos, podcasts, photos or other multimedia resources for the individual.
  10. 10. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Multimedia Links or RSS Feeds How do I add it? • Dynamic bio pages. Your web developer will include these links in the database as metadata for each user, so they are exposed on the individual bio pages dynamically. → Big initial investment, but easy long-term maintenance. • Static bio pages. Your web develop will add these links to each of your bio pages. → Small initial investment, but long-term maintenance and quick changes are sacrificed. % of NLJ 350 using Feature Ave Rev per Partner with Feature Ave Rev per Partner w/out Feature Change in Ave Rev per Partner 5.7% $758,526 $495,368 53.1% Dynamic Bios Static Bios Effort to Implement
  11. 11. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Languages Spoken What is it? Make it easy for visitors know which languages are spoken by the individual.
  12. 12. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Languages Spoken % of NLJ 350 using Feature Ave Rev per Partner with Feature Ave Rev per Partner w/out Feature Change in Ave Rev per Partner 21.7% $688,658 $460,963 49.4% Consider sharing more than just which language(s) by using the standardized IRL Language Proficiency Scale: → IRL Level 1 – Elementary proficiency → IRL Level 2 – Limited working proficiency → IRL Level 3 – Professional working proficiency → IRL Level 4 – Full professional proficiency → IRL Level 5 – Native or bilingual proficiency How do I add it? • Dynamic bio pages. Your web developer will include these links in the database as metadata for each user, so they are exposed on the individual bio pages dynamically. → Big initial investment, but easy long-term maintenance. • Static bio pages. Your web develop will add these links to each of your bio pages. → Small initial investment, but long-term maintenance and quick changes are sacrificed. Effort to Implement Dynamic Bios Static Bios
  13. 13. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Share the Professional What is it? Links to share the individual professional bio (not the website or the home page) in email or on social media.
  14. 14. Copyright © 2014 Vizibility LLC, an ALL-STATE company. 3rd Party Service Manual Share the Professional % of NLJ 350 using Feature Ave Rev per Partner with Feature Ave Rev per Partner w/out Feature Change in Ave Rev per Partner 26.8% $622,401 $483,891 28.6% How do I add it? • Use a service. → AddThis (www.addthis.com) is the most popular. Pro version for $12/month. → AddtoAny (www.addtoany.com) is a popular free service. → SimpleShareButtons (www.simplesharebuttons.com) is another free service. • Manual updates. You can manually add social sharing links for the individual sites. → Requires manual updates, but long-term maintenance and quick changes are sacrificed. → Pick your top 2-3 sites if implementing this feature manually. Effort to Implement
  15. 15. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Go Mobile What is it? Professional bio pages that are optimized for mobile devices, including features like tap-to-contact functions and saving contact details to a mobile device.
  16. 16. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Go Mobile % of NLJ 350 using Feature Ave Rev per Partner with Feature Ave Rev per Partner w/out Feature Change in Ave Rev per Partner 27.1% $608,410 $473,894 28.4% How do I do it? • Responsive Site. Keep in mind that people use computers for different reasons than mobile devices, so design with the user in mind. For example, making it easy to tap-to-call or text can be extremely useful on a mobile bio, but not necessarily when being viewed on a computer. • Home Page plus Professional Directory with Bios. Using affordable third party services, you can quickly get a mobile optimized home page and online bios for all of your professionals. → DudaMobile (www.dudamobile.com) can help you have a mobile site very quickly for only $7/month. → Zoho Sites (www.zoho.com) is another good option for creating a quick mobile site. → Vizibility mobile business cards (www.vizibility.com) can be used with a basic mobile site to provide a searchable directory of all professionals. Responsive Site Home Page + Bios Effort to Implement
  17. 17. Copyright © 2014 Vizibility LLC, an ALL-STATE company.
  18. 18. Copyright © 2014 Vizibility LLC, an ALL-STATE company. Firms with 4 Specific Features on Website Bio Pages have 39.9% Higher Average Revenue Per Partner vizibility.com | solutions@vizibility.com | (866) 380-3400 x150

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