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Protect and Manage Clients’ Online Reputation with Curated Search Results
A preemptive PR strategy is essential in helping clients build their reputations and to protect, defend, and preserve reputation during crisis events. Since Google is now the go-to source for information, PR professionals need to know how to manage search results and direct information seekers to the right links.
In this presentation attendees will discover an effective, easy-to-administer solution that allows them to proactively manage search results by pre-selecting the links they want displayed and use personal Google AdWords campaigns to direct users to the right information about their clients. It enables PR professionals to curate and share online client identities, personalize search results and direct contacts to professional profiles and other important information. By using techniques to optimize the ranking of hand-picked search engine results, PR professionals can more effectively help clients manage their online reputations and control emerging stories.
These strategies are also the foundation for preemptive, constructive crisis management communications initiatives that can sustain, protect, and even enhance reputations.