Get Social: A Blueprint for Social Media Strategy


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A Public Relations Student Society of America (PRSSA) regional conference hosted by the Beth Wood Chapter of PRSSA at Indiana University. Learn to use social media strategically in business communication.

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Get Social: A Blueprint for Social Media Strategy

  1. 1. @GetSocial_PRSSA
  2. 2. A PRSSA Regional Conference Indiana University Bloomington, IN April 8-9, 2011 @GetSocial_PRSSA
  3. 3. Program Highlights <ul><li>Keynote addresses will focus on the role of social media in communication, including engagement and strategy. </li></ul><ul><ul><li>Keynote speakers include: </li></ul></ul><ul><ul><li>Michael Herman, 2009 PRSA Gold Anvil Award Recipient </li></ul></ul><ul><ul><li>Jay Baer, Convince & Convert, Co-author of The NOW Revolution </li></ul></ul><ul><ul><li>Jason Falls, Social Media Explorer </li></ul></ul>@GetSocial_PRSSA
  4. 4. Program Highlights <ul><li>All attendees have the opportunity to attend both professional development sessions — Social Media Case Studies from the Pros and Tweets & Blogs: Insight & Strategy. </li></ul><ul><ul><li>Development session speakers include: </li></ul></ul><ul><ul><li>Paula Berg, Linhart PR </li></ul></ul><ul><ul><li>Kyle Lacy, MindFrame, Co-author of Branding Yourself </li></ul></ul><ul><ul><li>Shelly Kramer, V3 Integrated Marketing </li></ul></ul><ul><ul><li>Mark Schaefer, Schaefer Marketing Solutions </li></ul></ul>@GetSocial_PRSSA
  5. 5. Program Highlights <ul><li>Breakout session options will include sessions on social media ethics, search engine optimization for social media, diverse communities & social media and social media measurement. </li></ul><ul><ul><li>Breakout session speakers include: </li></ul></ul><ul><ul><li>Jessica Smith, Weber Shandwick (The Axis Agency) </li></ul></ul><ul><ul><li>Dawn DeVirgilio, Exact Target </li></ul></ul><ul><ul><li>Jeremy Dearringer, Slingshot SEO </li></ul></ul><ul><ul><li>Rodger Johnson, YourPRGuy </li></ul></ul>@GetSocial_PRSSA
  6. 6. Program Highlights <ul><li>In addition to the keynotes and sessions, there are many opportunities during the conference for networking and socializing. </li></ul><ul><ul><li>Tweetup </li></ul></ul><ul><ul><li>Friday night at the Indiana Memorial Union Back Alley will feature Harrison Kratz, founder of Kratz PR and creator of Tweetdrive 2010 </li></ul></ul><ul><ul><li>Networking Dinner </li></ul></ul><ul><ul><li>Saturday night at the Indiana Memorial Stadium Hoosier Room will feature networking with all professionals attending the conference and a keynote address by Michael Herman </li></ul></ul>@GetSocial_PRSSA
  7. 7. Travel & Accommodations <ul><li>We suggest you choose one of three options for accommodations: </li></ul><ul><ul><li>Stay at a nearby hotel. We have acquired discounted rooms at several local hotels that you may view on our website. These rooms will be released back to the general public on March 8… BOOK ASAP! </li></ul></ul><ul><ul><li>Stay with an IU friend or generous IU PRSSA member. Check out our Facebook discussion forum for availability. </li></ul></ul><ul><ul><li>Only attend Saturday activities. Arrive in the morning and leave after the dinner. Extremely cheap option! </li></ul></ul>@GetSocial_PRSSA
  8. 8. Registration <ul><li>Access registration & payment through Eventbrite on our website. </li></ul><ul><ul><li>Full Conference Registration </li></ul></ul><ul><ul><li>Early Bird | $20 Regular | $25 </li></ul></ul><ul><ul><li>Deadline March 3 Deadline March 20 </li></ul></ul><ul><ul><li>Saturday Daytime Session Registration </li></ul></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Deadline March 20 </li></ul></ul>@GetSocial_PRSSA
  9. 9. Registration See more information about the conference & register online… @GetSocial_PRSSA