Angela Wright, a renowned colour psychologist, proposed that colour’s effect on us goes beyond sight alone, and reaches to the intricacies of our psychology.
It’s the first thing humanity instinctively looks to for the information we need, to know how to respond to anything that confronts us.
Think about a stop sign, for example, or a set of traffic lights. What colour comes to mind? What action does it drive you to do?
Between the science of photons and wavelengths, electrical impulses and the hypothalamus, lies a common bottom line: colour profoundly affects your behaviour.
How are you using colour to influence behaviour?