Get Smart Mobile Business Strategies<br />Mobile is one of the fastest growing and most widespread media channels in the world, making the necessity for businesses, marketers, and publishers to stay informed on mobile developments critical to be profitable in business tomorrow<br />Brought to you by:<br />Bridget Ayers<br />Get Smart Web Consulting<br />www.thegetsmartblog.com<br />
Phones…And So Much More<br /><ul><li>Mobile phones have evolved with many new features </li></ul>Cameras Games Music Internet Access<br /><ul><li>Smart phones offer even more sophisticated applications </li></ul>Video Web Applications Business Tools GPS<br /><ul><li>Some people may feel these are unnecessary add-ons, the results show that in fact these functions are becoming increasingly popular
Top Five Selling Smart Phones – Even in Challenging Economy</li></ul>RIM BlackBerry Curve (all 83XX models)<br />Apple iPhone 3G (all models)<br />RIM BlackBerry Storm<br />RIM BlackBerry Pearl (all models, except flip)<br />T-Mobile G1<br />
Enjoyment: if you hate it you wont use it</li></li></ul><li>Wireless Networks<br /><ul><li>In 2009 Verizon Wireless completed its acquisition of Alltel Corp, making Verizon Wireless the largest wireless operator in the country with over 30% market share and giving the top-three providers nearly 80% of the wireless market.</li></ul>Verizon * AT&T * Sprint<br /><ul><li>AT&T the largest number of WiFi hotspots in the country after purchase of WiFi hotspot operator Wayport for $275 million in 2008
The deployment of 4G wireless technologies will gain significance in 2009, following the 2008 launch by Sprint, Nextel and the announcement by Verizon Wireless that it will start deploying LTE (Long Term Evolution) from late 2009.</li></ul>IP = data driven (no more purchasing minutes it will be data plans which will mean more video)<br />
Mobile Usage Statistics<br /><ul><li>In the U.S. today, there are more than 270 million wireless subscribers – 2008 259 mil +
Average Number of calls a month</li></ul>All Subscribers 204 <br />Ages 12 & Under 137 <br />Ages 13-17 231 <br />Ages 18-24 265 <br />Ages 25-34 239 <br />Ages 35-44 223 <br />Ages 45-54 193 <br />Ages 55-64 145 <br />Ages 65+ 99<br /><ul><li>Most requested feature Navigation</li></li></ul><li>Texting Isn’t Just For Kids<br /><ul><li>In 2008, about 200 million of the 259 million (or 77%) wireless subscriber lines subscribe to or purchase text-message capability. Of these, 138 million (or 53% of all mobile subscribers) use text-messaging on a regular basis.
Q2 2008, mobile subscribers sent or received an average of 357 text-messages per month, compared with 204 phone calls.
The average number of text-messages sent or received has increased 351%(from 79 text-messages sent or received last year)
Not surprisingly, teenagers average the greatest number of text-messages sent or received, at 1,742 messages per month in Q2 2008.
The average number of text-messages sent or received has increased 351%(from 79 text-messages sent or received last year)</li></li></ul><li>Who’s Using SMS to Advertise?<br /><ul><li>Coca-Cola as of Q2 2008, about one million AT&T and Verizon Wireless customers were actively text-messaging with Coca-Cola as part of their “My Coke Rewards” program.
And short-code marketing is not just for kids and teens. In the Coca-Cola program, half of the users were 35 or older.
Age diversity is not unique to Coca-Cola, either. Overall, 57%of the standard rate short codes are sent by persons over the age of 35.
Teensare the most likely to engage with short-code marketing 35%see some form of text-message advertising in the course of a month.
Of those texters who recall seeing some form of advertising while using text-messaging, 45%say they have responded in some way.
Subway, Arby’s, Jiffy Lube, BestBuy, Papa Johns, Village Inn and other major brands have also provided special offers through text- and multimedia-messaging.</li></li></ul><li>SMS Marketing Case Study<br /><ul><li>Ashley Furniture Homestores in the Carolinas bolstered sales during a slow time - Summer
Sent 6,000 text-message coupons to existing customers. Billed as a four-day “secret sale,”
The local chain of eight stores also sent nearly 29,000 e-mails to the general public.
Almost two-thirds (63%) of the revenue generated from the sale was attributed to the SMS coupon.
The group further estimated that for every $1 spent in executing the text-message campaign, $122 was generated in revenue.</li></li></ul><li>Mobile Purchases<br />9.2 million US mobile subscribers purchased goods or services with their handset<br />71% of US adults felt that it was safe to make a purchase via their mobile phone. <br />
Services & Products Purchased<br /> Harris poll, found pizza, movie, and event tickets to be the most popular purchases<br />PriceGrabber.com found digital content and consumer electronics to be the most popular purchases.<br />
Text to Video<br /><ul><li>Each month, 10.3 million U.S. mobile phone subscribers access video content via their phones — up 14% from 2007
Mobile video use in the U.S. 5% of all subscribers
Among mobile video users, Apple’s iPhone is the most popular phone: as of Q3 2008
35% of iPhone users reported regularly using mobile video (compared to about 5% of all mobile subscribers)
Subscriptions to mobile video are also growing – from 13.2 million in Q3 2007 to 16.4 million in Q3 2008, with 42% paying for it.
YouTube was the leading Web video provider in Q3 2008, accessed by about 3million U.S. subscribers — 277% increase from October 2007 to October 2008</li></li></ul><li>Building a Mobile Marketing Plan<br /><ul><li>Client notifications