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List segmentation

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Email Marketing Best Practices

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List segmentation

  1. 1. Maciej Ossowski Director of EducationLondon, 21 Nov. 2012 Implix / GetResponse
  2. 2. Number one reason for unsubscribes: too many emails!
  3. 3. Solution?
  4. 4. 55% of 300 senior marketing executivessurveyed by Return Path and The Relevancy Group in 2012 DO NOT SEGMENT LISTS
  5. 5. 32% of marketers say segmenting theiremail database is one of their organizations topobjectives IN 2013
  6. 6. Hard work pays off
  7. 7. Your buyers are not the same!
  8. 8. Different recipients require different email offers,Different recipients require different email offers, content & creatives content & creatives
  9. 9. Sign up Blog form Reactivation Newsletter CampaignEducation Abandoned Order form Transactional Conversion Email PRO Upsell, account Affiliation ?
  10. 10. Define groups of subscribers you have on your list
  11. 11. List slicing inspiration
  12. 12. way 1
  13. 13. way 2
  14. 14. way 3
  15. 15. way 4
  16. 16. Industry: B2B vs B2C or maciej.ossowski@implix.com maciej.maciek@yahoo.co.ukmaciej.ossowski@getresponse.com mac.os@gmail.com maciej85@live.co.uk
  17. 17. way 5
  18. 18. way 6
  19. 19. Segment your list basing on: Contact behviour: Contact characteristics:receiving email first and last nameopening email email addressnot opening email age, sexclicking on a link GEO datanot clicking on a link subscription source
  20. 20. Thank you!Mac OssowskiDirector of EducationImplix / GetResponseGetResponse.pl maciej.ossowski@ implix.com twitter.com/maciej_ossowski facebook.com/maciej.ossowski linkedin.com/in/maciejossowski

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