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The Economic Benefits of the Postman API Platform

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POSTMAN | The economic benefits that organizations can expect by adopting Postman for their API programs

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Postman API
Platform |
Economic Benefits
MANAGER, ENTERPRISE SALES|, POSTMAN
Ryan
Reynolds
@getpostman
Agenda
1 Evolution of technology vs. end users
2 Postman usage
3 Enterprise adoption of Postman
4 Enterprise deployment of Postman
5 Return on investment
Technology vs. End Users
Evolution of the relationship
Riddle Time!
What weighs 54,000 pounds, is 1,800 sqft,
and uses 150kW of electricity?
2022 Tesla Cybertruck

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The Economic Benefits of the Postman API Platform

  • 2. MANAGER, ENTERPRISE SALES|, POSTMAN Ryan Reynolds @getpostman
  • 3. Agenda 1 Evolution of technology vs. end users 2 Postman usage 3 Enterprise adoption of Postman 4 Enterprise deployment of Postman 5 Return on investment
  • 4. Technology vs. End Users Evolution of the relationship
  • 5. Riddle Time! What weighs 54,000 pounds, is 1,800 sqft, and uses 150kW of electricity?
  • 7. 1945 ENIAC aka “Giant Brain”
  • 8. ENIAC Electronic Numerical Integrator and Computer ● Created by John Mauchly and J. Presper Eckert ● World's first programmable, electronic, general-purpose digital computer ● Managed by 6 primary programmers ● Took weeks to map a new problem onto the machine ● First designed to calculate artillery firing tables for the US Army ● Calculated a trajectory in 30 seconds that took a human 20 hours
  • 9. Why Are We Starting Here? ● Undeniable advancement in technology and gain in productivity ● Drastic baseline for the connection between technology and the ultimate end user ● Arguably started the shift towards consumer-grade applications
  • 10. Riddle Time! What weighs 17,000 pounds, is 382 sqft, and uses 125kW of electricity?
  • 13. UNIVAC I UNIVersal Automatic Computer ● Created by John Mauchly and J. Presper Eckert ● First US-made general-purpose electronic digital computer design for robot business application ● Managed by 1 operator ● Famous for predicting result of the 1952 Presidential election
  • 14. Why Are We Here? ● Undeniable advancement in technology and gain in productivity ● Beginning to split away from sole use by government or military application ● 1955 - General Electric becomes the first company to purchase a computer purely for … computing ● Automate payroll, budget analysis, inventory control, and other tasks at its appliance division.
  • 15. Closing the End User Gap ● In 1979, VisiCorp releases the VisiCalc for the Apple II ● Transformed the personal computer from a hobbiest device to a serious business tool ● Prompted IBM to release the IBM PC in 1981 ● Began putting the end user in the driver’s seat to accomplish tasks
  • 16. – Plaque commemorating the creator of VisiCalc, Dan Bricklin, at Harvard Business School “Forever changed how people use computers in business.”
  • 17. Am I at the Right Virtual Conference?
  • 18. This Is Still About Postman?
  • 19. Emergence of Web APIs ● Began taking shape in the early 2000s ● Salesforce, eBay, and Amazon ● Extending reach and simplifying commerce ● Direct focus on commercial transactions
  • 20. Social Shift ● Mid-2000s shift towards social interactions and personal benefit ● Flickr, Facebook, and Twitter changed the way we shared our lives ● Social media became a primary communication channel ● Heavy reliance on community to expand audience and reach
  • 21. Back to Business ● 2006 - Amazon Simple Storage (S3) and Amazon Elastic Compute (EC2) ● Changed how companies could do business and scale ● 2007 - General public’s interaction with applications drastically changed ● Twilio, Google (Maps), Instagram, and Foursquare created a new segment
  • 22. Weren’t We Talking About End Users? Yes. The point is that the result of continued advancements and the proliferation of APIs has accomplished the underlying goal of computing: change the traditional definition of who the end user is and what they’re able to do with the technology.
  • 23. Am I at the Right Virtual Conference?
  • 24. This Is Still About Postman?
  • 25. Usage of Postman Interact with APIs like never before
  • 26. Why I Use Postman Although APIs are everywhere, they’re not easy to use ● Documentation ● Authentication ● cURL/code The number of APIs in my products continues to increase ● Internal, External, and Vendor ● Testing surface area expands I’m continually asked to do more [xyz]
  • 27. Why My Team Uses Postman ● No centralized and versioned repository of our APIs ● Current knowledge of APIs was siloed in multiple systems and antiquated ● Onboarding new teammates takes a massive amount of time ● We’re continually asked to do more of [xyz]
  • 28. Why Our End Users Use Postman ● Publish documentation directly through Postman so it’s always up-to-date ● Everything required is in a single package ● Our API Consumers (customers, partners, users) are already there ● Direct feedback loop from consumer > producer
  • 29. Widespread Adoption Everyone in my company uses Postman?
  • 30. Who’s Using Postman? ● End users are not only engineers ● Your APIs touch all parts of the organization ● More departments than ever are involved ● Varying levels of comfort with APIs
  • 31. Is This Significant? ● Postman is a core part of a user’s work day ● Continued, and scaled usage ● Peak in November of 5,389 hours ● Average user spent 7.03 hours in November
  • 32. Is This Common? ● Postman has over 14 million registered users and over 50 million downloads ● We have telemetry into our registered users based on their email address ● Over 500k organizations have employees using Postman ● 98% of the Fortune 500 uses Postman (100% in reality but users aren’t registering a corporate email address) ● Ask me and I can tell you what this looks like for your company: Ryan@postman.com
  • 33. Capturing the Value Why would you formally adopt Postman?
  • 34. Productivity (via Collaboration) ● Faster time to value and quicker resolution of issues ● Collaboration engine for your organization ● Integrates with existing workflows and products ● Reduces developer onboarding at scale
  • 35. Security ● APIs are the keys to your castle (and your revenue streams) ● Bring Postman into the fold with your other critical tooling ● Provision and deprovision account access via SCIM ● Control data loss and leaks by implementing granular role-based access control ● Reduce the risk of a leaked key, secret, or credential
  • 36. Enterprise Deployment How would you formally adopt Postman?
  • 37. Identification and Planning ● Identify where and who your users are via Domain Capture ● Conduct value-based interviews with current users ● Begin creating and curating Workspaces for each group identified ● Map users to existing groups and setting up user permissioning on the backend
  • 38. Kickoff and Support ● Transitioning users into your Enterprise environment on the Postman Platform ● Users automatically find themselves in a shared space ● Identify key training and success metrics to begin rolling out ● Executive-level briefings to update on your organization’s API health, productivity, and innovation
  • 40. Return on Investment ● The Enterprise Strategy Group (ESG) conducted an independent study on the economic benefit of adopting Postman. ● Productivity, communication, and quality enhancements through a single platform for the API lifecycle. ● ESG’s models estimate Postman provides savings that are 26-44 time the cost of the platform.
  • 41. What Does This Actually Look Like? In another real-world example, Postman’s productivity gains from enabling collaboration are clear. On average, active users on our Enterprise platform saved 1 hour per week through having shared and curated resources that were accessible, up-to-date, and accurate. 572 active free users spent 2.45 hours/week 263 active paid users spent 1.34 hours/week
  • 43. If your organization could benefit from an API Platform, please reach out for an enterprise discovery session. We’d love to learn about your API challenges, and help if we can! enterprise@postman.com
  • 46. Is This Common? ● Postman has over 14 million registered users and over 50 million downloads ● We have telemetry into our registered users based on their email address ● Over 500k organizations have employees using Postman ● 98% of the Fortune 500 uses Postman (100% in reality but users aren’t registering a corporate email address) ● Ask me and I can tell you what this looks like for your company: Ryan@postman.com