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© Copyright 2010 Common Sense LLC www.GetCS.com Cloud Technology Trends Highlighting the Microsoft Azure Platform Platform As A Service (PAAS) offering Nate Shea-Han [email_address] Windows & SQL Azure Specialist Microsoft Corporations Juan De Abreu , VP - Delivery Director, [email_address] 210-807-3552 © Copyright 2010 Common Sense LLC www.GetCS.com

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#CSwebinar

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What we hear from Customers #CSwebinar

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Generational Shift #CSwebinar

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Microsoft Cloud Services 450 million active accounts Over 600 million unique users 14 billion ads per month 2 billion unique calls per year 10 billion messages processed daily 500 million active Windows Live IDs Over 10,000 customers Over 6 million songs in the catalog 23 million subscribers Over 3 billion WW queries each month

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Management Of Resources: What you manage #CSwebinar Applications Development & Runtime Kernels Databases Security, Management, Load Balancing & Integration Logical Servers, Storage Virtualization OS Server Hardware Networking, Utilities, Physical PRIVATE (On-Premise) Applications Development & Runtime Kernels Databases Security, Management, Load Balancing & Integration Logical Servers, Storage Virtualization OS Server Hardware Networking, Utilities, Physical Infrastructure as a Service (IaaS) Applications Development & Runtime Kernels Databases Security, Management, Load Balancing & Integration Logical Servers, Storage Virtualization OS Server Hardware Networking, Utilities, Physical Platform as a Service (PaaS) You Manage You Manage You Manage Managed by Vendor Managed by Vendor Applications Development & Runtime Kernels Databases Security, Management, Load Balancing & Integration Logical Servers, Storage Virtualization OS Server Hardware Networking, Utilities, Physical Software as a Service (SaaS) You Configure Managed by Vendor

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Microsoft Infrastructure Investment #CSwebinar North Central USA South Central USA Northern Europe Western Europe Eastern Asia Southeast Asia Central & South America Pacific Northwest USA

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Infrastructure Investment (Cont.) <ul><li>We’re building to run your services </li></ul><ul><li>12+ Carrier-Class Mega Data Centers Supporting Enterprise Solutions </li></ul><ul><li>Focus on Security (Cybertrust Certification, SAS 70, ISO 27001, US + EU Safe Harbor and ITAR) </li></ul><ul><li>2 nd largest network in the world (Microsoft is #3 on the Knodes Index – The other 9 Top 10 are Telecom Carriers) </li></ul><ul><li>Localized in 50 countries and 99 languages </li></ul><ul><li>Gen 3 Data Centers Online in Dublin and Chicago </li></ul><ul><li>Typically size of 12 football fields under one roof </li></ul><ul><li>Focus on Environmental Sustainability </li></ul>#CSwebinar

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Demand Side economies of Scale #CSwebinar • turbotax.com • taxcut.com • hrblock.com • taxact.com Source: Alexa ~4x normal load (Holiday shopping) ~10x normal load (Tax season) • target.com • walmart.com • toysrus.com • barnesandnoble.com Source: Alexa Industry Variability

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The Windows Azure Platform #CSwebinar Compute Storage Management Management Relational data Connectivity Access control Developer Experience Using existing skills and tools

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Cloud Platform #CSwebinar <ul><li>Scalable compute and storage </li></ul><ul><li>Automated service management </li></ul><ul><li>Familiar tools, technologies, languages </li></ul><ul><li>Relational storage for the cloud </li></ul><ul><li>Consistent development model </li></ul><ul><li>Automated database management </li></ul>platform AppFabric

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Workload Patterns Optimal for Cloud Usage Compute Time Average Inactivity Period “ On and Off “ BMW Compute Time “ Unpredictable Bursting“ Ebay Average Usage Average Usage Compute Time “ Growing Fast“ Kia or Docs.com on Facebook Compute Time Average Usage “ Predictable Bursting“ Walmart #CSwebinar

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Azure Applications 80% #CSwebinar Datacenter Extension

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Innovation Leading IT Industry #CSwebinar R&D investment, billions. Source: 10K & 20K SEC Filings 12/31/08, except Oracle 5/31/09, RIM, Sony and Nintendo 3/31/09 Microsoft Innovation Investment – Leading The Industry

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Commercial Cloud Services #CSwebinar <ul><ul><li>BUSINESS APPS </li></ul></ul><ul><ul><li>COLLABORATION </li></ul></ul><ul><ul><li>STORAGE </li></ul></ul><ul><ul><li>PLATFORM </li></ul></ul><ul><ul><li>MANAGEMENT </li></ul></ul><ul><ul><li>PRODUCTIVITY </li></ul></ul><ul><ul><li>COMMUNICATIONS </li></ul></ul>

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Monthly Service Level Agreement <ul><ul><li>>99.9% </li></ul></ul><ul><ul><li>>99.9% </li></ul></ul><ul><ul><li>Database </li></ul></ul><ul><ul><li>availability </li></ul></ul><ul><ul><li>>99.9% </li></ul></ul><ul><ul><li>>99.95% </li></ul></ul><ul><ul><li>>99.9% </li></ul></ul>

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Management Of Resources: What you manage #CSwebinar Applications Development & Runtime Kernels Databases Security, Management, Load Balancing & Integration Logical Servers, Storage Virtualization OS Server Hardware Networking, Utilities, Physical PRIVATE (On-Premise) Applications Development & Runtime Kernels Databases Security, Management, Load Balancing & Integration Logical Servers, Storage Virtualization OS Server Hardware Networking, Utilities, Physical Infrastructure as a Service (IaaS) Applications Development & Runtime Kernels Databases Security, Management, Load Balancing & Integration Logical Servers, Storage Virtualization OS Server Hardware Networking, Utilities, Physical Platform as a Service (PaaS) You Manage You Manage You Manage Managed by Vendor Managed by Vendor Applications Development & Runtime Kernels Databases Security, Management, Load Balancing & Integration Logical Servers, Storage Virtualization OS Server Hardware Networking, Utilities, Physical Software as a Service (SaaS) You Configure Managed by Vendor

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Thanks, How can we help? #CSwebinar Juan De Abreu VP - Delivery Director [email_address] - 210-807-3552 blog.getcs.com Nate Shea-Han Windows & SQL Azure Specialist [email_address]