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SHIFT YOUR MIND
CHANGE YOUR LIFE
An Entrepreneur's Perspective on
How to 'Judge' Better"
A new world.
What's visible...
<TODAY>
Why me
(1) Re-evaluating beliefs
(2) Let's talk business
(3) Let's get personal
#bettertogether
@geschehaas
Hi, I'm Gesche
<WHY ME>
(1) Unusual upbringing
(2) Founder / Rule-breaker
(3)
HedgeFund
Startups
Accident
Increasing the # of successful
ventures launched by women
Impact / Profitability / Trajectory
SHIFTING MY OWN MIND
PRESS: Bloomberg, Business Insider, Forbes, Fortune,
Refinery29, NY Times, Inside Edition & more
AWARDS: 2016 Empowered Woman of Yr
(Variety/WWD) + Top people to follow on CB Insights
PARTNERSHIPS: Comcast NBCUniversal
SPEAKING: Via United Nations + Nationally + in Chile,
Portugal, Germany, Austria & more AND @ CWBA ❤
"HIGHLIGHTS"
DIFFERENT KIND OF HIGHLIGHT...
Challenging the world as we know it.
<RE-EVALUATING BELIEFS>
(1) Pain
(2) Strengths vs. Weaknesses
(3) Confidence
(4) Desires
To be truly happy
= We need pain.
PAIN
Biggest strength
= Biggest weakness
STRENGTHS & WEAKNESSES
Most self-conscious abt:
= Outperformance!
CONFIDENCE
What we most desire:
= Cause of misery.
DESIRES
Is my thinking holding me back?
<LET'S TALK BUSINESS>
(1) Early stages/pitfalls
(2) Branding/communication
(3) Money $$$
The "BEST" idea?
EARLY STAGES/PITFALLS
WHOAREYOU?
WHATLIFEDOYOUWANT?
+++ Play to your strengths +++
+++ Reduce the cost of failure! +++
+++ ACTION +++
EARLY STAGES/PITFALLS
SUCCESS:
NOT ALWAYS WHAT YOU SEE!
***WHY***
==>HOW<==
BRANDING/COMMUNICATION
+ Great branding: memorable & catchy!
+ Consistent handles & messaging.
BRANDING/COMMUNICATION
<VALIDATION>
Big brand name
vs. Big statement
Testimonials
Bio / Website
"As seen in"
<YOUR MESSAGE>
Interviews
Contributor
Cross-syndicate
What channels?
Call-to-action!!
BRANDING/COMMUNICATION
<WEBSITES>
Strikingly
Squarespace
About.me
Weebly
Wix
Wordpress
<SOCIAL MEDIA>
Buffer
Hootsuite
<OUTSOURCE>
Fiverr
Upwork
Cloudpeeps
<CONTACT MGMT>
Contactually
Full Contact
Rapportive
Charge a "Happy Price"
Reframe.
Get scientific.
$ MONEY $
<LET'S GET PERSONAL>
(1) Why it Matters
(2) Optimum YOU
(3) Productivity
Operating system
WHY IT MATTERS
WHY IT MATTERS
WHY IT MATTERS
“If I ever hear a founder talk
about how they have a
balanced life - they’re not
committed to winning.”
- Reid Hoffman
Optimum YOU.
Energy vampires.
YOU MAY KNOW ONE (OR TWO)
WE'RE ALL HUMAN...
OPTIMUM YOU
+++ Personality tests +++
Enneagram
Gretchen Rubin habits
Love languages
+++ Journaling +++
Fail at something you love.
Succeed at something you hate?
PRODUCTIVITY
<TRIED & TESTED>
Routine
Schedule
Pomodoro
Batching
Meetings?
Limit decisions
<TECHNOLOGY>
Kill Newsfeed
Calendly
Doodle
Mixmax
Momentum
iPhone shortcuts
+VA!
#bettertogether
<MAKING THE PIE BIGGER>
1+1 = 100
We help who we "know like & trust"
Boundaries.
"Just ask" = doesn't always work
Dealing w guilt.
Recap!
#BAM
<RE-EVALUATE>
Pain
Strengths
Confidence
Desires
<BUSINESS>
Early stages
Pitfalls
Branding
$$$
<PERSONAL>
Importance
Optimum YOU
Productivity
#bettertogether
The world isn't
always what it seems.
It's in your hands.
SHIFT YOUR MIND.
CHANGE. YOUR. LIFE.
Thank you!

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Shift Your Mind Change Your Life // An Entrepreneur's Perspective on How to 'Judge' Better