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Shift Your Mind Change Your Life // An Entrepreneur's Perspective on How to 'Judge' Better

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Keynote presented during the CWBA (Colorado Women's Bar Association) 40th Annual Convention. Entrepreneurship & Life Advice via <3 Dreamers // Doers (www.dreamersdoers.me)

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Shift Your Mind Change Your Life // An Entrepreneur's Perspective on How to 'Judge' Better

  1. 1. SHIFT YOUR MIND CHANGE YOUR LIFE An Entrepreneur's Perspective on How to 'Judge' Better"
  2. 2. A new world.
  3. 3. What's visible...
  4. 4. <TODAY> Why me (1) Re-evaluating beliefs (2) Let's talk business (3) Let's get personal #bettertogether
  5. 5. @geschehaas Hi, I'm Gesche
  6. 6. <WHY ME> (1) Unusual upbringing (2) Founder / Rule-breaker (3)
  7. 7. HedgeFund Startups Accident
  8. 8. Increasing the # of successful ventures launched by women
  9. 9. Impact / Profitability / Trajectory SHIFTING MY OWN MIND PRESS: Bloomberg, Business Insider, Forbes, Fortune, Refinery29, NY Times, Inside Edition & more AWARDS: 2016 Empowered Woman of Yr (Variety/WWD) + Top people to follow on CB Insights PARTNERSHIPS: Comcast NBCUniversal SPEAKING: Via United Nations + Nationally + in Chile, Portugal, Germany, Austria & more AND @ CWBA ❤
  10. 10. "HIGHLIGHTS"
  11. 11. DIFFERENT KIND OF HIGHLIGHT...
  12. 12. Challenging the world as we know it.
  13. 13. <RE-EVALUATING BELIEFS> (1) Pain (2) Strengths vs. Weaknesses (3) Confidence (4) Desires
  14. 14. To be truly happy = We need pain. PAIN
  15. 15. Biggest strength = Biggest weakness STRENGTHS & WEAKNESSES
  16. 16. Most self-conscious abt: = Outperformance! CONFIDENCE
  17. 17. What we most desire: = Cause of misery. DESIRES
  18. 18. Is my thinking holding me back?
  19. 19. <LET'S TALK BUSINESS> (1) Early stages/pitfalls (2) Branding/communication (3) Money $$$
  20. 20. The "BEST" idea? EARLY STAGES/PITFALLS
  21. 21. WHOAREYOU? WHATLIFEDOYOUWANT? +++ Play to your strengths +++ +++ Reduce the cost of failure! +++ +++ ACTION +++ EARLY STAGES/PITFALLS
  22. 22. SUCCESS: NOT ALWAYS WHAT YOU SEE!
  23. 23. ***WHY*** ==>HOW<== BRANDING/COMMUNICATION + Great branding: memorable & catchy! + Consistent handles & messaging.
  24. 24. BRANDING/COMMUNICATION <VALIDATION> Big brand name vs. Big statement Testimonials Bio / Website "As seen in" <YOUR MESSAGE> Interviews Contributor Cross-syndicate What channels? Call-to-action!!
  25. 25. BRANDING/COMMUNICATION <WEBSITES> Strikingly Squarespace About.me Weebly Wix Wordpress <SOCIAL MEDIA> Buffer Hootsuite <OUTSOURCE> Fiverr Upwork Cloudpeeps <CONTACT MGMT> Contactually Full Contact Rapportive
  26. 26. Charge a "Happy Price" Reframe. Get scientific. $ MONEY $
  27. 27. <LET'S GET PERSONAL> (1) Why it Matters (2) Optimum YOU (3) Productivity
  28. 28. Operating system WHY IT MATTERS
  29. 29. WHY IT MATTERS
  30. 30. WHY IT MATTERS
  31. 31. “If I ever hear a founder talk about how they have a balanced life - they’re not committed to winning.” - Reid Hoffman
  32. 32. Optimum YOU.
  33. 33. Energy vampires. YOU MAY KNOW ONE (OR TWO)
  34. 34. WE'RE ALL HUMAN...
  35. 35. OPTIMUM YOU +++ Personality tests +++ Enneagram Gretchen Rubin habits Love languages +++ Journaling +++
  36. 36. Fail at something you love. Succeed at something you hate?
  37. 37. PRODUCTIVITY <TRIED & TESTED> Routine Schedule Pomodoro Batching Meetings? Limit decisions <TECHNOLOGY> Kill Newsfeed Calendly Doodle Mixmax Momentum iPhone shortcuts +VA!
  38. 38. #bettertogether
  39. 39. <MAKING THE PIE BIGGER> 1+1 = 100 We help who we "know like & trust" Boundaries. "Just ask" = doesn't always work Dealing w guilt.
  40. 40. Recap!
  41. 41. #BAM <RE-EVALUATE> Pain Strengths Confidence Desires <BUSINESS> Early stages Pitfalls Branding $$$ <PERSONAL> Importance Optimum YOU Productivity #bettertogether
  42. 42. The world isn't always what it seems.
  43. 43. It's in your hands.
  44. 44. SHIFT YOUR MIND. CHANGE. YOUR. LIFE.
  45. 45. Thank you!

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