Successfully reported this slideshow.

SmartMedia Mag Issue 1


Published on

  • Be the first to comment

  • Be the first to like this

SmartMedia Mag Issue 1

  1. 1. Smart MediaWorking to Make the World a Better Place 2nd Quarter, 2012, Volume 1 page 1
  2. 2. Smart Media 2nd Quarter 2012 Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Issue 1 CONTENTS Page 4-6 Smart Media’s Vision of the Future CEO David Martin & Smart Media’s pursuit in developing a global, fun, educational and collaborative social community designed to generate profits for its members and truly help the world Page 7 Smart Media Embraces Cause- based Marketing Adopting cause-based marketing to do well and do good for charitable and not-for-profit causes Page 19 Page 27 Embracing Critical Causes The Quiet Explosion Pages 8-9 How Smart Media’s new social network The behind-the-scenes evolving is committed to critical causes infrastructure of Smart Media Introducing Home Page Pays 2.0 A preview of the incredible next stage in the development of HPP Pages 20-23 Page 28 Smart Media Advertising & Will People Think Less of Me? Page 10 Branding Secrets to making the right decisions The perfect Smart Media advertising 1 – to – 1001+ The new definition of Viral Marketing and branding solutions Page 11 Page 24 The Money is in the List A Revolution in Many marketing gurus have claimed Advertising that a good list equals success. But Getting the Top-of-Mind what is the best way to build your list? Awareness you desire Pages 12-14 Page 25 The Edutainment Revolution The Worth of The next revolution of Education: Why 20 Minutes of the world needs it and how to get Advertising there! The drawbacks of traditional advertising and the new Page 29 Page 15 advertising revolution Smart Media Values – Social Smart Media Games - Responsibility & Code of Conduct Entertainment that Brings Enabling social values and Families Together Page 26 responsibility with quality ethical Creating an amazing game world to Why Do We Need a Plan “B”? standards improve and help lives Five reasons most people will never be financially secure Pages 30-31 Pages 16-17 Never Give Up! Smart Points Crucial thoughts on the keys Let Smart Points lead you to to success recognition, awards, prizes and purchases Page 18 Smart Points Rewards Store The first and only online rewardspage 2 store where everything is FREE
  3. 3. Smart Media Working to Make the World a Better Place Welcome 2nd Quarter, 2012, Volume 1 to a New Dawn! H i, my name is Gershon Fuller and I want to welcome you to the first ever issue of Smart Media Magazine. This issue will answer the question, “What is Smart Media?” By giving great information in a beautiful format, that not only makes great reading but is also a wonderful gift. When you give someone this high quality magazine, you give them great value and this makes you look good. There are articles on the “Edutainment Revolution”, Secrets of Ultimate List Building, Smart Points and my personal favourite, Never Give Up!You will see what we are doing to be a positive force for change today and the vision fortomorrow. If anyone ever wants to understand more about Smart Media, you should just handthem a copy of this magazine.As you read on, you will gain a sense of what a true milestone this issue heralds.The team that created this magazine is stretched across four continents and has overcomeimmense obstacles to leave you with this request:Join with us and make a positive differenceby helping us make the world a betterplace, using a system with the most SmartWorld a Better Place Working to Make the Mediapowerful tools on the planet… Gershon FullerPut a copy of this magazine in the hands Feelbetterof everyone who cares about helpingthemselves and helping others. Smart Working to Make the World Media a Better Place © Smart Media 2012 All rights reserved. No part of this magazine may be used or reproduced without the express permission of Smart Media. All information contained in this magazine is for information only and is, as far as we are aware, correct at the time of going to press. Smart Media cannot accept any responsibility for errors or inaccuracy in such information. If you submit unsolicited material to us, you automatically grant Smart Media and license to publish your submission in whole or in part in all editions of this page magazine, in any physical or digital format throughout the world. 3
  4. 4. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Issue 1 Smart Media’s Vision of the Future Smart Media’s Vision of the Future is to have hundreds of millions of people around the world participating in our Fun, Educational, Collaborative social community that is designed to generate numerous streams of profits automatically for its members. Smart Media will also revolutionise the way that people can give back to the world and make the world a better place. B y doing so, we believe that Smart Media Several things Smart Media will change will become one of the great Fortune 500 over the next decade: companies in the technology marketplace and a company whose members are able Social Community: A Home Page social community to make a real, profound difference, both in of hundreds of millions their own lives and in the lives of others. Education & Entertainment: Millions participating Many companies try to do some of what we are in a unique synthesis of education and doing, but most of them fail within the first 6 months entertainment to a year. Causes: There will be millions more in the Smart Smart Media was founded in 2008 and is expanding Media community helping those who cannot help more rapidly than ever before. themselves Few companies can consistently deliver on their Branding: There will be incredible new ways to help promises, but Smart Media has a track record small businesses succeed and brand themselves of under promising and over delivering in both technology and value. Mobile: The Smart Media App will be on millions of smartphones & tablets In a volatile world where change is the only constant, we all know that the really important Middle Class: A thriving global middle class that has things stay the same and the rest constantly need been strengthened by Smart Media’s efforts to help innovation to improve. those who will help themselves Here are Four things that Smart Media will not change: Sharing: Smart Media will remain a technology company that shares its success Innovation: Smart Media will continue to innovate, giving average people the chance for a better life Vision for a Better World: Smart Media will always work to make the world a better place for humanspage 4 Viral Expansion: Continuing to Virally Expand
  5. 5. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Many things that Smart Media is changing today Sharing: Smart Media is the only technology Social Community: The Smart Media Social company that freely shares its revenues and it is Community is all about two things; personalisation currently developing new ways to increase the and sharing. The hub for all of this activity is Home revenue streams to its membership. Imagine if you Page Pays. HPP 2.0 (complete article elsewhere in this had been able to earn revenue from one of the great magazine) is where your personalised avatar “lives” Fortune 500 technology companies when it was just in its virtual home; a place where you safely share starting. Where would you be today, financially? through Smart Mail, Smart Chats, Smart Chirps and more; a place where your friends Automated Profit: A are easy to identify and connect unique system that puts with; a place where you can share profit into the pocket of its your concern for world causes paid members, when they together, play games together, are awake and when they learn together and spend your are sleeping, is undergoing Smart Points together. constant upgrades. Social Awareness: In the Middle Class: The Smart hectic, on-the-go world we live Media system is already in, it is easy to zoom through improving the opportunities every day without really knowing available to the middle class what is happening around you to support them in securing and where you can make a the lifestyle they desire. difference. Smart Media’s current commitment to making the world Innovation: From Home a better place includes elements Page Pays to unique that are designed to capture proprietary games to new attention and encourage the educational paradigms, Smart members of our community to take a deeper look at Media is committed to constant innovation. the good they can do and then show them actions they can take. Members of the community will notice Education & Entertainment: Beginning with the pervasiveness of social responsibility and social great educational and training videos and now awareness in everything we do. breaking ground in the edutainment arena, Smart Media is demonstrating leadership in every way. Smart Points: A unique reward Unique, custom Smart Media games that define system for all members of the healthy edutainment for all ages, driving true global Smart Media Community. These sustainability. points not only have both real- world value in the Smart Media Causes: Beginning with direct donations as a % of Store and supporting charities, revenue and then partnering with charities and Not- but in the virtual worlds where for-Profit organisations, Smart Media is taking action they can be exchanged for to make the world a better place. More than that, we advantages in your virtual lifestyle. are using technology to directly impact the global education crisis and the middle class that is declining Friendly Competition: Finding that fine line in many parts of the world. that allows competition without anyone feeling like a loser has been the challenge for decades. It Branding: With the highest impact at the lowest is recognized that games would be able to create a prices, Smart Media is bringing the latest advertising greater sense of community when this is achieved. and marketing technologies to support business Smart Media is closing the gap on this elusive goal persons (especially small business) everywhere. This in its proprietary, exclusive games. Not only will program is being expanded even as this issue is mastering the concept of “Friendly Competition” page published. Look for great innovations in this area. increase the attractiveness and replay value of a 5
  6. 6. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Issue 1 game, but it will provide the perfect vehicle for a personalised launch pad (Home Page Pays) that delivering educational content. is absolutely free and can be given away free indefinitely. Following the practice of giving away Free Trial Culture: Our usage of the Internet has massive value in the hopes of conversion to a higher created a “free culture”. This is a culture that does level of membership is a numbers game and the not buy until they try. Almost every technology Smart Media numbers will provide the vehicle to product allows the prospective client to either try achieve all the goals in this article. for a time period or to use a “lite” version of their product free. At the same time, the free version must HPP 2.0: The hub and centrepiece that all of these deliver great value or the prospect will not convert activities revolve around is in a constant state of to make a purchase. Examples of this range from intense innovation. If you carefully look through the Yahoo, Facebook, Twitter, Google, Skype, Dropbox features in the article on Home Page Pays 2.0, you and millions of others. Following the example of will be amazed at the value this free product delivers. other technology giants, Smart Media has created Why does Smart Media invest this level of effort and expense into their products? It all revolves around creating a better life for you, Envision this massive community united in your family and friends. Help us to create a better contributing to a better world through our new world and to make a difference that will continue on paradigm in education, entertainment and causes. after each of us has left this life. Over the next decade, millions will have been served and given a chance at a better future including: Those who could not help themselves - will help themselves Those who could help themselves - will be enjoying a better quality of life And those who wanted to help others - will be helping others Smart Media may not be able to change everything, but we will make a global difference. The world will be a better place because we were here. We invite you to be a part of our mission to create a better world. page 6
  7. 7. Smart Media Working to Make the World a Better PlaceSmart Media Embraces 2nd Quarter, 2012, Volume 1 Cause-based Marketing “Do Well by Doing Good”S mart Media is following in the footsteps of companies such as Marriott Corporation, Ben & Jerry’s, Famous Amos (cookies), Yoplait, Cheerios, American Express and AppleComputer, amongst others in the “Do Well by DoingGood” model (term coined by Bruce Burtch) . SmartMedia has committed to Cause-based (Cause-related)marketing in that effort.Cause-based marketing differs from corporate givingand refers to creating co-operative relationshipsbetween for-profit businesses and charities. Thesepartnerships have typically resulted in greater gains forboth the charity and for the business than either couldachieve alone.The exact models that Smart Media will adopt have notyet been finalised, but here are some examples thatother corporations have used:Ben & Jerry’s The UK-based Yoplait Cheerios Singapore AmericanIce cream AquAid Water Had their “Save Had the stamp Airlines Expresscontainers are Coolers the Lids to Save of approval Used an online Gave 2 centsmini-billboards Donates 5.5% of Lives”, raising $2 (the “Heart auction to launch from every AMEXthat have turnover to supply million in the Check”) from the the “Doctors card purchasechampioned clean drinking campaign for the American Heart Without Borders” towards a groupcauses both water to the Susan G. Komen Foundation campaign of charitieslocal and global people of Africa via for the Cure the two charities Christian Aid and Pump AidThese are just a tiny sampling of the group of companies Smart Media has already committed to donating 1%that Smart Media is joining that demonstrates of its revenue from banner ads to charity and the newcommitment to global social responsibility. These HPP 2.0 overview page highlights charities and not-for-relationships have raised billions of dollars to help profit causes as well as offering the opportunity for paidmankind create a “kinder, gentler” world. members to highlight the brand of their favourite charity.It lets everyone know that you are one of the “good The Smart Media team is discussing a multitude of ways toguys” because you are part of Smart Media. This makes raise awareness of important causes. Whatever methodsit attractive for family and friends to participate without and models Smart Media chooses to implement in Cause-reservation. It is another way for you to “Do Good”. based marketing, you can be assured that it will help our page members “Do Well by Doing Good”. 7
  8. 8. Smart Media Replace with David Tagline June 2012 Issue 01page 8
  9. 9. Smart MediaReplace with David Tagline June 2012 Issue 01 page 9
  10. 10. Smart Media Working to Make the World a Better Place 1-to-1001+ 2nd Quarter, 2012, Volume 1 Issue 1 True story demonstrating why Home Page Pays is the Ultimate List Building System on the Internet O ur vision of the future is to have a Home Page Pays social community with hundreds of millions of people. This true story of what happened for one of our Members roll up to the paid member who, in this story, was Mariette. Members, when she gave away Home Page Pays, is an example of how we will achieve this goal. I t gets even better... M ariette, who lives in Alberta, Canada, spent most of her working career in the field of medicine, including M ariette and her sponsor, Anita, noticed what was happening and they connected with Rosalina to ask her if she would like to upgrade to a Paid Member so that many years in Africa. She is a caring, giving person, so the chance to be part of a company like Smart Media, where she could start building her own Free Member network she is able to give away something as wonderful as Home and get paid when they used HPP. Rosalina thought that Page Pays to people all around the world, is a dream come was a great idea so she upgraded. In that same 2 week true. period, she had over 400 Free Members of her own and also her first Paid Member. M ariette says, “I finally have a way to truly help people in a meaningful way. Smart Media is not only for helping people create financial abundance.... it also helps I magine what is going to happen to this group over the next 6 months. Imagine how many Free and Paid people who need a positive change in their lives by Members they will have in their network. Mariette gave it spreading compassion, education and prosperity... all that away to Rosalina and in only 2 weeks she had over 2,000 is needed for peace, which I am very happy about.” Free Members on her first level, 400 on her second level and 2 new Paid Members. She had activated multiple M ariette gave away the HPP system as a birthday gift to Rosalina, one of her friends on Facebook. Rosalina registered and started using the HPP System. income streams by just giving away a valuable gift to Rosalina on her birthday! W hen Marlette told Rosalina she could earn 25 Smart Points each time she gave it away, is when the T here are many other stories we could share with you... yet this is only the beginning. fun started. In a couple of days Rosalina had invited an additional 127 new Free Members and in turn, received a N ow is the time to share the exceptional gift of Home Page Pays with the world and make a difference! total of 3,175 Smart Points (127 people x 25 Smart Points)! T hose 127 new members also found out about Smart Points and they too started giving it away. In just over 2 weeks, Mariette had over 2,000+ new members... amazing! I t is important to understand that only Paid Members can build a Free Member network and get paid on the Internet activity of Free Members. Free Members are rewarded with Smart Points andpage matching prizes when they refer 10 other members, however, their Free
  11. 11. Smart Media Working to Make the World a Better Place The Money Is In The List 2nd Quarter, 2012, Volume 1 Home Page Pays adds even more truth to this statement. Why?I t is very simple for our Paid Members to build a list by Businesses giving away unlimited value-packed Home Page Pays From the local corner shop to multi-national companies systems for free and develop a continually expanding database through the power of leverage. Many businesses give away product samples or promotional gifts that are branded with their companyImagine it… when any of your Free Members give away logo. This can be extremely costly.HPP, then those people give it away, and so on, everyonerolls up into YOUR database! And why wouldn’t they What if they were able to give away an unlimited numberwant to give it away when everyone can receive lifetime of HPP systems and whenever those people use themembership of the unique HPP system that has an Internet, they see the business owner’s branding. Evenamazing FREE source of Entertainment, Education, Games, better, the people they give it to for free can give it awaySocial Networking and so much more, including the to others!chance to Earn Smart Points and Win Prizes. Not only does the business receive top-of-mindHowever, what if there was a whole new meaning to awareness, they are also able to earn an income wheneverthe saying, “The Money is in the List”? What if you were those Free Members use the Internet.actually PAID on all your Free Members who access theInternet though our HPP system without even changing Non-Profit Organisations (NPOs) and Fundraiserstheir web browser?! What if you were actually PAID Charities, Religious Organisations, Schools, Sportingcommissions when any of those Free Members make Clubs, Non-Profit (Health and Other Organisations)purchases of Smart Media’s in-games and virtual goods?And this is just the very tip of the iceberg! Smart Media offers a dynamic and unique way to raise funds where the organisation WINS and their membersIf you fit into any of the following categories, it is likely you and supporters WIN!are looking to expand your client or member base in orderto make or raise money. NPOs, charities, schools, sporting clubs, religious organisations, etc., can earn money simply by giving awayDirect Sales the amazing HPP system to their members and supporters. We have all donated to causes, but bad economic times means there is less or no more money to donate. No one wins, the supporter feels guilty, the organisations have fewer resources and the causes they represent suffer. What if people were able to support their favourite cause by simply doing what they do every day anyway, thus providing a constant stream of funds for that cause. How can Smart Media pay on all its Free Members? Smart Media earns revenue from advertising. Instead of pocketing all that revenue, it has chosen to make a difference in people’s lives all around the world by sharingNetwork Marketers, Affiliate Marketers, Internet that revenue with its members.Marketers Our unique promotional branding service offers anyonePeople in the Direct Sales industry are always looking for in business (small to large), anyone in the direct salesways to build a list of good prospects. By purchasing a industry or any NPO even more diversity, with a betterbranding package, they purchase the branding rights to way to promote and brand themselves. They receivegive away an unlimited number of free HPP systems to unsurpassed branding real estate allowing them toanyone all over the world. Every time those people use become more successful with their business or NPO andtheir computer or the Internet, they see the branding. It at the same time creating them another powerful andis the perfect gift. It benefits the receiver and rewards the passive income source.giver, so everyone wins. pageRead the 1 to 1001+ story to see the power of this system. 11
  12. 12. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Issue 1 T here is change in the wind. A restless whispering that will speed and to be engaging, fun and content rich. no longer tolerate educational tyranny W hy does there need to be a change so radical that it is termed a and mediocrity. This revolutionary unrest revolution? Consider this... is different from those in the past, because you can hear an undertone of the laughter and T here was a study on creativity (NASA developed the test - administered to 1600 giggling of students learning. children) which demonstrated that 98% of children T he last true revolution in education occurred at Kindergarten age are creative geniuses, but as as a result of the Industrial Revolution and the they progress through the current educational “Age of Enlightenment”. Our current educational system that percentage drops and drops until at system was designed to raise the economic age 15 only 12% tested as genius, for the same standards of an entire people and conceived to group of children! The same test was administered relieve many of the social ills of the 18th and 19th to 280,000 adults and only 2% tested as genius in century. It was a revolution in its time, but is a creativity. poor fit for today. Unfortunately, we haven’t had a significant paradigm change since then. A s we follow their progress, they are not only less creative, most have learned to resent or O ur culture, technology, society and children lose interest in school and the learning process. have all changed radically since that time, Smart Media believes that if we are going to make but our educational system has lagged woefully the world a better place, we must start by making behind. Today, our children learn at the speed of learning fun once again. the Internet, which is the greatest trend in humanpage 12 history. They expect their education to match that T his is far from a trivial undertaking but, Smart Media knows that it takes true commitment
  13. 13. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1to make lasting and include all of the otherimportant change in the skills and opportunitiesworld. What would this that a technology-richrevolution have to look world can provide,like? This revolution, at a without our currentminimum, MUST: limitations.M ake learning fun again, putting theexcitement of adventure back into education! O verturn the stagnation and tyranny of the status quo. No amount of “patching” will fix the current system.E ncourage Collaboration, Social Sharing and Social Learning over individual effort. A llow students (of all ages) to learn as fast as they are able and not to relegate them withB e free on a global basis. artificial rules, such as age groups, or holding their learning back in order to stay in sync with the rest B e available on numerous platforms, such as Windows, Mac and many mobile devices. of the class.C reate interactive adventures that attract, capture and retain the student’s attention. A llow learning to occur at any place and at any time.B e relevant with constant innovation. It is said, that by the time a college student finishes a B e immersive! One of the most important attributes of getting an education at highest possible speed is for the student to desire and bedegree today, in any technical subject, their text able to immerse themselves in the topic. The morebooks, educational material and perhaps even immersion, the harder the brain “clicks” over to tryskills are already outdated and obsolete. harder.P rovide the fundamental skills, such as Reading, Writing and Arithmetic, yet also expand to page 13
  14. 14. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Issue 1 M any people have asked why Smart Media formed a game titles? Zero, nada, zilch, nothing for custom designed, professionally company and why they crafted Edutainment create their own games. software. Additionally, Now you know one of this Edutainment games the answers! When you library will be constantly combine education and expanding. Can there entertainment you get Edutainment. Smart Media be any question of their commitment to the new is part of the learning revolution. learning revolution? M any companies have been successfully selling their edutainment materials demonstrating that there is pent-up demand for these tools. For E very member of Home Page Pays will have free access to many of these amazing learning tools! example, did you know that by April of 2012, the single Edutainment title, “Brain Age: Train Your S upport the revolution in education and be a hero in the eyes of your children and family members by giving them free and unrestricted Brain in Minutes a Day”, had sold almost 20 million units (the game lists at $20/game - see chart) access to these fun, immersive learning tools. Invite everyone to participate in Home Page Pays D o you know how much Smart Media will be charging for many of their edutainment and be a part of making the world a better place. Learn more about the revolution in Education by listening to Sir Ken Robinson describe what is happening while RSA illustrates it. And his original TED talk... 14
  15. 15. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Smart Media Games Entertainment that Brings Families Together The First Point The Third PointT he first point of the Smart Media Mission is to “Help those who can help themselves to improve T he third point of the Smart Media Mission is to “Help those who want to help others be able to do their lifestyle”. so easily”.S T mart Media Games contributes to accomplishing he Smart Media Games support this through this goal by attracting and retaining free and paid educating themembers with proprietary, top-quality, “family-friendly” player where they cangames that are fun and rewarding, with both in-games make a real difference in the world; locatingsuccess and real world benefits through Smart Points. The those who are inin-game advertising and product placement will provide need and can beanother revenue source that will help our members directly helped. Thisimprove their lifestyle. The only place that families can is game-play that canenjoy these exclusive games is as members of Home Page change the world...Pays. for the better. The Second Point S mart Media employs a significant number of highly skilled specialist programmers dedicated to the new Smart Media Games section. Our aim is to create anT he second point of the Smart Media Mission is to “Help those who cannot help themselves to exciting selection of games exclusively for Home Page Pays that will include, but not be limited to, puzzle games, board games, quiz games, action/adventure games, achieve dignity and improve the quality of their educational games, memory games and more! Oh, and lives”. let us assure our readers once more that these will be funS mart Media Games supports this by creating games games with incredible replay value, because if we cannot achieve these goals nobody will play that educate players about them and help us achieve thethe important causes around this Smart Media, raising their level of socialconsciousness. At the same time thesegames encourage (and reward) sociallyresponsible actions both in the gamesand in the real world. page 15
  16. 16. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Issue 1 Home Page Pays is the only social community in the world that gives its members a constant stream of rewards points (Smart Points) for FREE! SMART POINTS An exciting channel for member recognition, awards, prizes, as well as member purchasing power The incredible and unique Smart Points system environment. More and more they will share with others all the allows individual Home Page Pays members to different ways in which to earn, win or even give away Smart accumulate Smart Points and then spend them in Points. They will talk about the great products they have been a variety of exciting ways. able to purchase, highlighting their favourites, as well as the ones they are saving for. From low priced items such as music downloads, to higher priced items They will, of course, want to share the fun by inviting like watches, computers, cameras others to join the wonderful world of “Smart Points” and much more; the choice and possibilities; driving the ongoing expansion of value is tremendous. There will opportunities and benefits which the system can even be items exclusive to Smart provide. Media, as well as gift vouchers from merchandisers around the world. The Smart Points system is a continually evolving global concept created by Smart Media as an interactive environment, providing our members with numerous exciting benefits. Our global Smart Media family will love this expanding interactive Hitesh from UK, said, “What a great way to start my day, I woke up to find out I had won $500page in the Monthly prize draw. I couldn’t believe it until I checked my account and there was the 16 $500. What a great company!
  17. 17. Smart Media Working to Make the World a Better PlaceWays to Earn Smart Points 2nd Quarter, 2012, Volume 1 1. As a Free or Paid Member • Surfing the Internet through Home Page Pays search engines • Wherever you go on the Internet if you install the HPP add-on • While using any feature on Home Page Pays • By clicking on the Daily Prize box. Take advantage of this as everyone who clicks will win at least 1 “Smart Point”. As an added bonus, there are also 100 Special Daily Winners who are randomly selected by the system and awarded Smart Points ranging from 2 up to thousands. 2. As a Free Member • Receive 25 Smart Points whenever you refer another Free Member. We give Free Members their own personal “Home Page Pays” website that can be shared with their family, friends and associates. The more Free Members they refer, the more Smart Points they receive. 3. As a Purchaser of Our Super Value Package (SVP) • Receive 300 Smart Points as a free bonus every month with your monthly subscription.Enjoy the option of giving away yourSmart Points to your Free Members. Ways to Use Smart PointsIt’s simple to give them all to onemember or custom distribute them 4. As a Free or Paid Memberto your other members as you see fit. • In the Smart Points Shopping Store • When participating in Smart Media competitionsThe Smart Points system is taking thevery best features from other points • Within Smart Media Gamessystems, like the Fly Buys, Frequent • To unlock additional Home Page Pays featuresFlyers and Shopping Voucher announced by Smart Mediapoints systems and elevating thoseconcepts to a whole new level. All other points systems require spending money to earn points.Remember, Smart Points are being offered to Home Page Pays members for FREE! Earn Them! Use Them! Share Them! Enjoy the Rewards!Spread the news and share the Smart Points experience! page 17
  18. 18. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Issue 1 Smart Points Rewards Store The world’s first and only online rewards store where everything is FREE! W e are so excited about the upcoming grand opening of our Smart Points Rewards Store! This will offer members merchandise they love at really yours, based on the number of Smart Points required to obtain it. SCIP will constantly be on the lookout for products that will appeal to our diverse community of Smart Media smart prices. Your Smart Commodity Investigator Patrol members; products that can be enjoyed by all members (SCIP) uncovered a great group of products from top worldwide. Products will range from auto-intelligent online merchants to stock the Smart Points Reward Store. digital cameras to innovative headphones and much Smart Media members may purchase this wonderful more. merchandise using only their Smart Points. The Smart Points Rewards Store brings exciting new value to Your Smart Points Rewards Store will continually expand membership and to Smart Points. and evolve in our goal to offer our members value, variety and a rewarding experience! As your Smart Points accumulate, you will be able to navigate your way through the Smart Points Rewards How will YOU spend YOUR Smart Points?! Store, choose the great product you like and then make itpage 18
  19. 19. Smart Media Working to Make the World a Better Place Embracing Critical Causes 2nd Quarter, 2012, Volume 1 A new social network helping you help the world!Smart Media believes that truly great companies embrace theirsocial responsibility. We believe in both raising awareness ofconditions that negatively impact the quality of life for people allover the world and taking action to improve those situations. Thisranges from direct contributions to those organisations whosecause fits within our mission to raising- social consciousness of ourmembers to global concerns.We are committed to enhancing our interactive social community byincorporating systems into Smart Media designed to automaticallybenefit the charitable causes and organisations we are passionate about- This is all of us making a difference through “Cause-Based Marketing”. Cause-Based Marketing will always be completely aligned with the Smart Media Mission “Help people who can help themselves to help improve their lifestyle.” “Help people who cannot help themselves to achieve dignity and improve the quality of their lives.” “Help people who want to help other people to do so easily.”This mission is the driving force to function as a great organisations that help people to feed themselves; acompany as well as presenting Smart Media as a major step towards a solution to world hunger. We willcommunity of members doing great things in the name also contribute to organisations that focus on education.of social responsibility and for the betterment of peoplearound us. We want members to see, and others to know, A co-operative effort will be taken between Smartthat Smart Media’s Cause-Based Marketing is working as a Media and various important causes that goes beyondresult of the company’s efforts and members’ involvement. just making a donation. Our goal is to create a formalWe will have global impact. relationship with charitable organisations in which our contributions and involvement make a positive, rewardingSmart Media Games and heart-felt difference. Members will see a formalised marketing campaign on Home Page Pays and elsewhere,We are currently creating exclusive Smart Media games promoting our Cause-Based Marketing efforts.that can help people improve the quality of theireducation. At the same time, by incorporating Cause- Benefits to MembersBased Marketing into these educational games, we willraise awareness of important causes, including game The result of building these Cause-Based Marketingaction suggestions for members to help support those features into our community interface will allow memberscauses. This is a huge Smart Media opportunity to spread to be part of something meaningful that is larger thanour social responsibility message through the integration themselves; something that can proudly be sharedof education, games and causes. with family and friends, attracting more people to each member’s HPP website...Donations to Critical Causes in the World “A Cause to Action!”Smart Media will donate a part of its revenues to the The support of these causes creates a self-perpetuatingmost critical causes in the world. In that respect, we circle generating positive visibility and publicity for Smartwill be giving a percentage of revenue from all Banner Media and its members and allowing us to benefit theAd Impressions and Smart Video Ads to some of the page causes even more!world’s top charitable organisations. We will focus on 19
  20. 20. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Issue 1 Smart Media Advertising & Brandin The Perfect Advertising & Branding Solutions for . . . Smart Media has 4 valuable products for those in Business, Direct Sales and Non-Profits 1 FREE MEMBER REWARD PROGRAM Why will Internet users desire to use Home Page Pays? Because it delivers incredible value for FREE! Members people using the popular Social Media Networks, such as Facebook, Twitter, eBay & YouTube, etc., but also one that automatically PAYS YOU EVERY TIME through our can participate in a variety of online social activities advertising revenue sharing incomes! and entertainment. Families can access our educational videos and video games. Additionally, Free Members get the latest news, top videos and daily entries to win prizes and cash; all while having loads of FUN on their own or 3 BRANDING SYSTEMS Those purchasing the Basic $125 Branding Package can set up their text in the Smart Media Back Office in with family and friends! minutes. Their brand is immediately exposed to all of their Free Members. 2 PAID MEMBERS RECEIVE SPECIAL GIVE-AWAY RIGHTS Promotional giveaways to increase brand awareness Additionally, those purchasing the Super $400 Branding System have the ability to promote an unlimited can be very costly, so imagine holding the rights to give number of websites and videos that can be organised away an UNLIMITED number of valuable Home Page into categories and sub-categories. They will also enjoy Pays systems at minimal cost and whenever your Free Members use the system, your brand is in front of them, an unlimited number of text and video broadcast 24/7. As a Paid Member, all the Free Members referred by messages, as well as the special “Name in Lights” feature. your Free Members (to infinity) will roll up and be added Our Branding System delivers an enormous amount of to YOUR database! online “real estate” to promote any businesses, programs, products, services and blogs of your choice. You can even Imagine a marketplace of 2 Billion Internet users! You promote non-profit organisations or fund-raisers. This is apage can brand and promote on a system that not only one-time product purchase that offers on-going value for 20 spreads virally through the hundreds of millions of a mere $30 monthly subscription.
  21. 21. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Businesses shop to multi-national companies From the local cornerng DirectMarketers, Affiliate Marketers, Network Sales Internet Marketers Non-Profits Charities, Religious Organisations, Schools, Sporting Clubs, Non-Profit (Health and other organisations) The Ultimate Marketing System: Advertising Through Smart Media: • Promote your product or services by giving out • Best advertising rates in the industry - advertising unlimited HPP systems on a minimal budget • Brand and promote globally, 24/7, at only $30 per • 24/7 exposure that no other advertising medium month! can offer • Change your branding at the touch of a button • Easy to monitor ROI due to PPC & PPI real-time with no additional cost tracking, reporting and statistics on ad performance Revision is simple and updates are almost real-time • Your Free Members are rewarded for using your promotional medium; providing maximum • Highest security protection against Internet fraud exposure and top-of-mind awareness for possibly and Pay Per Click fraud hours each day to the same person. What other • Specific market targeting – local, regional, national form of advertising can do this? and global • Incentives for Free Members to introduce others to • Total control over ad campaigns and associated your branded system costs - specific budgets for specific banners and no • New customers become repeat customers cost to change banner instantly • Does traditional marketing media allow you to • Ads can be changed to promote new lines, adjust to interact with your customers? Imagine what you market conditions, etc. could do with the built-in Smart Chat, Smart Chirp Versus Traditional Advertising: and Smart Mail features! • Radio & TV Advertising - Very expensive and a • Blast out special deals regularly by using the competitive market branding, chat or mail features • Billboards/Business signs - Do you really remember • Constantly drive traffic to sales pages using these them? features • Business cards, flyers, brochures - Do you keep them 4 ADVERTISING SYSTEM all? Our Paid Members can also advertise to all our Smart • Yellow Pages - A massive cost to the advertiser Media members by purchasing an advertising package for • Newspaper or magazine advertising – You pay for it as little as $100. The bigger the package, the bigger the regardless of whether or not it is seen discount advertisers receive when a member views their page ad or clicks on their advertising banner. 21
  22. 22. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Issue 1 Advertising with Smart Media gives you 24/7 exposure With Smart Media, you get the best of all worlds. Your and top-of-mind awareness that no other advertising branding or super branding is available 24/7 to your medium can offer and is much more cost effective. You whole Internet database of Free Members whenever they only pay when a member views or clicks on your ad! are using the HPP system. At the same time, you can also advertise to Smart Media’s global members by purchasing Even when you advertise on Google, Yahoo, Facebook, one of our advertising packages. What Smart Media offers MSN or any other big online company, the only people outweighs what other companies can offer! who see your ad are people who go to those websites. SM Advertising & Branding Perspective Whether your business is a large industrial firm or a One Person Army (OPA), the principles of growing your business and increasing your revenue are the same. Marketing/Sales 101 When you want to build your business revenue, you need to focus on four steps: 1. Lead Capture/List Building Without a group of prospects that can be converted to clients, there is no business revenue and no revenue growth. 2. Top-of-Mind Awareness If your prospects are not aware of you or your company, then it would be pure chance that they would ever become clients of yours. 3. Relationship Building Every salesperson who has ever had success will tell you that the quality and quantity of your sales depend on your ability to create positive relationships. 4. Creating the Sale Once the relationship is built, the prospect will want to know three things: a. The benefits or value of doing business with you b. The features and advantages of your product or service over your competitors c. And the terms of buying this product and doing business with you Once they have decided to make the purchase, you need to have a method of closing the sale and acknowledging the purchase. This could be as simple as a handshake or verbal confirmation, clicking a “yes” link or signing a contract/ agreement. Smart Media offers a unique, leading edge, Advertising and Branding System (SMABS), that dynamically positions you and your brand as no other system 22
  23. 23. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Home Page Pays Branding SystemSmart Media Member’s Video Branding System: Select your favourite thumbnail from any video that youupload, then put your videos into your category of choice. The Super Value Package gives you the ability tocreate as many categories and sub-categories for your videos as you desire, unlike most other online videosystems. Your viewers only see your videos, so they are never distracted by another person’s or company’s videomessage. This Package also includes the ability to have an unlimited number of categories and sub-categoriesfor your websites.Here is an example of how visitors will see your videos. In the image above there are three folders and fourvideo thumbnails. Clicking on a thumbnail plays the video at its full size. The Smart Media system does all thework for you, instantly creating a beautiful page for your videos. page 23
  24. 24. Smart Media Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Issue 1 A Revolution In Advertising Would you rather pay $40,000 for 20 minutes per month or a one-time purchase of $400 for 81.5 hours per month? * 81.5 hours is an estimate based upon average monthly Internet usage W hat is Top-of-Mind Awareness (TOMA) and why does every person in business hunger after it? Regardless of whether you are a one-person-army building your L et’s say that it would only take 20 minutes of showing your logo, product or service to achieve awareness. Although it is highly unlikely that you could achieve Top- direct sales or affiliate business, or if you are a small of-Mind Awareness with most people in just 20 minutes, business owner or a corporate executive, TOMA is your let’s see what research bears out in this example. path to success. Top-of-Mind means that when someone thinks about a product or service that you sell, your name comes to mind first. Whether you distribute a health I f you ran your advertising over the next 30 days (trying to get at least the 20 minutes), what does research indicate about the length of time each person spends related product, an online digital product or manufacture widgets, if your audience does not think of you first, you exposed to your brand? stand no chance to convert them from a shopper to a client (or member). T he conclusion is easy. Traditional advertising is high priced and probably does not deliver the length of A dditionally, if someone might be even slightly impression required for TOMA. However Smart Media, intrigued by an opportunity or purchase, you will in their digital online advertising, has created a system want them to try yours first. How is this achieved? and package for all businesses that delivers the optimum Traditionally, we would advertise on television, radio and Top-of-Mind Awareness for the smallest cost and risk with billboards and in newspapers. But, what would it take to the maximum ROI. Additionally, business people will want achieve TOMA with each of these and is there a better to investigate the Smart Media Viral Lead Generation option? System. How much would just 20 minutes cost us (ignoring high production costs)? Research shows that the cost of traditional advertising can be A research comparison of the length of Impression shows that 100 times that of digital advertising* can easily be over 200 times more effective for digital online advertising*page 24
  25. 25. Smart Media Working to Make the World a Better Place The Worth of 20 Minutes 2nd Quarter, 2012, Volume 1 of Traditional Advertising Television 20 - 30 second tv ads - 1200 seconds - 20 minutes in a local medium market of 100,000 people, not necessarily targeted and not including the thousands of dollars needed in production costs, could easily be $1,000 per ad or a total of $40,000. Radio 20 - 30 second radio ads - 600 seconds - 20 minutes in a group of local stations will typically run as much as $16,000. Newspaper Assuming that a newspaper reader spends a full 5 minutes per page and assuming that you are advertising in a fairly well read newspaper in California - 4 days at $400/column inch for a 4 x 4 inch ad would cost $3200 per ad or $12,800 over 4 days. Billboards Let’s say you purchase an ad on a large billboard. Assuming the average motorist has about 5 seconds to notice and absorb some of your content and assuming this motorist passes the same billboard 4 times per day, they would get about 20 seconds of exposure each day, which would take about 60 days to get a full 20 minutes of impression. Depending on location, large billboards can range as high as $30,000 per ad for a 4 week run. We assumed that you get a bargain and get 60 days for $10,000. Time Spent on Internet As reported in February of 2012 by ComScore, the heaviest internet users in Europe come from the UK. U.S. Arbitron reported in April of 2012 that moderate Internet users (but they were also either heavy TV or radio users) were on the Internet 2 hours and 43 minutes each day - India, TNN, Desi netizens spend over 8 hours a day online: Survey March 2012. Cost of Smart Media Package The highest priced Smart Media Package is an initial $400 and a $30 monthly subscription, which allows you to constantly promote an unlimited number of websites and videos and give away a value-packed free system to an unlimited number of Free Members; a system that provides page constant branding on Free Members’ browsers and many other TOMA approaches. 25