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Phar400 18 jan2013 personal brand-full

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Phar400 18 jan2013 personal brand-full

  1. 1. UBC – Phar400 | Pharmacy Management retailSOS.ca | Gerry Spitzner January 18, 2013
  2. 2.  Objective; define your personal brand and create a personal value proposition for your job search.  Thoughtstarter  Marketing of You | 3 P‟s of Personal Marketing  Personal Value Proposition  Business Networking  Personal brand and branding 2retailSOS.ca | Gerry Spitzner
  3. 3.  Your Personal Brand is Not About You; Its all about them.  The 3 foundational questions of your personal brand ◦ Question #1: Who is your audience?  The more clarity and specificity that you can describe your audience with, the more effective you will be. ◦ Question #2: How can you help them?  Start by identifying their problem and the difference in their results if they build a relationship with you. ◦ Question #3: What makes you different?  Showcase your personality, your past success or your innovative ideas. In this question, its okay for it to be about you. retailSOS.ca | Gerry Spitzner 3
  4. 4. •Do you know your value – your unique differentiators? •Can you define your personal brand? •How easily can you articulate that brand? •Do you actively work on enhancing your brand? 4retailSOS.ca | Gerry Spitzner
  5. 5. Identifying and marketing your personal brand is an essential core competency for managing and sustaining a successful career. 5retailSOS.ca | Gerry Spitzner
  6. 6.  Preparation ◦ conduct your due diligence; define and identify your brand  Packaging ◦ create your portfolio; create and build your brand  Presentation ◦ deliver your message; articulateand enhance your brand 6retailSOS.ca | Gerry Spitzner
  7. 7.  Know your value/Self assessment ◦ Skills, competencies, accomplishments, strengths, limitations, interests, values & aspirations, input from others  Differentiating factors ◦ Your unique characteristics, traits and/or experiences you have to offer that set you apart  Network ◦ Build, maintain and nurture long lasting relationships. Ask questions to determine their needs and challenges 7retailSOS.ca | Gerry Spitzner
  8. 8.  Content expertise - establish specific niches, functional and/or technical expertise  Goals - create mission for career, set goals (short and long term), have a plan  Positive attitude – „positivity‟ and sense of humor are most important in setting a strong foundation  Craft and articulate a clear and concise message retailSOS.ca | Gerry Spitzner 8
  9. 9.  Maintain resume, bio, CV and/or portfolio regularly  Keep copies of performance reviews, awards, articles, presentations  Create a history of your track record “scrapbook” of talents & accomplishments  Obtain references and recommendations, quotes, testimonials and other relevant credentials 9retailSOS.ca | Gerry Spitzner
  10. 10.  Serve on committees, volunteer professionally and personally  Expand your network and enhance your visibility  Be well read and stay current in your field, continued learning  Create key alliances & partnerships, align with people you admire/respect retailSOS.ca | Gerry Spitzner 10
  11. 11.  Strong communication - active listening and interpersonal skills  Be concise and assertive - clearly articulate your desires, value and “brand”  Practice your delivery again, again, again …..and again  Constantly be re-crafting it to find what works and keep it current 11retailSOS.ca | Gerry Spitzner
  12. 12.  Maintain give approach – practice professional etiquette  Be pro-active and strategic with your efforts to be visible - think big picture  Be your own advocate - know when to reach out to key contacts for support  Never burn any bridges - always leave positive impressions! retailSOS.ca | Gerry Spitzner 12
  13. 13.  CONFIDENCE is how it all comes together – your preparation, your packaging and presentation!! ◦ Don‟t limit efforts internally within your organization ◦ Be sure to incorporate external initiatives ◦ Take into account everything around you ◦ Create an effective branding and marketing outlook ◦ Be consistent across all platforms ◦ Embrace concepts as a way of achievingself-actualization 13retailSOS.ca | Gerry Spitzner
  14. 14. How do you develop a powerful PVP? retailSOS.ca | Gerry Spitzner 14
  15. 15.  Set a clear target. ◦ One that needs what you have to offer. You'll prefer some directions, not others. Targeting will make you most effective.  Identify your strengths. ◦ What you know and what you can do are the foundation of your PVP. Hone in on what those are.  Tie your strengths to your target position. ◦ Don't leave it up to the employer to figure out how your strengths relate to what he /she needs. Connect the dots for them.  Provide evidence and success stories. ◦ Strengths may be what an employer is "buying," but your achievements are the evidence you have those strengths. retailSOS.ca | Gerry Spitzner 15
  16. 16.  How to “connect the dots”. ◦ Plan on this question; “What do you hope to achieve in the first three months?” ◦ Approach every interview question as an „audition‟. ◦ Beware of extremes ◦ Take the middle ground ◦ Present changes as suggestions – be open to questions ◦ Tie your strengths to the needs of the target position. retailSOS.ca | Gerry Spitzner 16
  17. 17. The idea of networking makes many people uncomfortable… or confused. It‟s easy to see why. 17retailSOS.ca | Gerry Spitzner
  18. 18.  1. Elevator speech. ◦ Describe yourself concisely and impressively.  2. Be different. ◦ Differentiate yourself. Aim high. Be best at something.  3. Help others. ◦ Help others and you will be helped.  4. Personal integrity. ◦ Integrity, trust and reputation are vital for networking.  5. Relevant targeting. ◦ Groups and contacts relevant to your aims and capabilities. 18retailSOS.ca | Gerry Spitzner
  19. 19.  6. Plans and aims. ◦ Plan your networking - and know what you want.  7. Follow up your commitments and promises ◦ Following up meetings and referrals makes things happen.  8. Be positive. ◦ Be a positive influence on everyone and everything.  9. Sustained focused effort. ◦ Be focused - and ever-ready.  10. Life balance. ◦ Being balanced and grounded builds assurance. 19retailSOS.ca | Gerry Spitzner
  20. 20.  Network with the intention of helping other people, not yourself. Don‟t expect anything.  Networking is more about listening to what people say; ◦ Rather than saying the right things or what you want to tell them.  Start by focusing on being friendly and helpful. ◦ #1 tactic - simply spread information in a friendly & helpful way.  Develop the habit of introducing people. ◦ Connecting like-minded people is a powerful way to enhance your network.  What You Should Do Now retailSOS.ca | Gerry Spitzner 20
  21. 21. What‟s the difference? 21retailSOS.ca | Gerry Spitzner
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  23. 23. retailSOS.ca | Gerry Spitzner 23
  24. 24. Horizontal Brand Vertical Brand retailSOS.ca | Gerry Spitzner 24
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  44. 44.  Want an electronic copy of this of this presentation with bonus links? ◦ Email me; gerry@retailSOS.ca  To your business and professional success, thank you for your attention.  Questions? retailSOS.ca | Gerry Spitzner 44
  45. 45.  Follow Twitter: @passion4retail  Connect LinkedIn: Gerry Spitzner  Web: retailSOS.ca  Blog: gerryspitzner.com  Email: gerry@retailsos.ca  Online Biz Card: gerryspitzner.tel  Online Biz Card: retailSOS.tel retailSOS.ca | Gerry Spitzner 45
  46. 46.  retailSOS.ca is a Vancouver-based retail consultancy guiding and supporting Pharmacy owners to create, engage and keep great customers by doing the right thing extraordinarily well.  Gerry Spitzner works as a management consultant with community Pharmacy owners to achieve results by aligning their vision and implementing marketing strategy with operational execution.  Drawing on 35+ years experience in drug store multi-site retail operations, Pharmacy ownership and the Pharmaceutical wholesale supply-chain; Gerry brings the leadership, knowledge and market awareness of ownership and business development to Pharmacy owners to achieve growth objectives. retailSOS.ca | Gerry Spitzner 46

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