Networking & Marketing Strategy Workshop_080305_v2

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Networking & Marketing Strategy Workshop: from a networking and marketing strategy planning workshop Gerrit developed to help individuals who is thinking of going self employed and starting up their own business, (SOHO) Small Office Home Office and (SME) Small To Medium Enterprise business owners and entrepreneurs, plan and formulate strategies to help them grow their business.

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Networking & Marketing Strategy Workshop_080305_v2

  1. 1. N etworking & Marketing Strategy Workshop Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. FOR MORE INFO SEND a EMAIL to [email_address] Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 (for SOHO & SME business owners)
  2. 2. Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Key points <ul><li>Have a strategy </li></ul><ul><li>Understand your marketplace </li></ul><ul><li>Use the right tools for your audience </li></ul>
  3. 3. Why network ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 “ It’s not _ _ _ you know, but _ _ _ knows you and knows what you know or what you don't know. ” “ It’s not _ _ _ _ you know, it’s _ _ _ you know. ”
  4. 4. What are we looking for? <ul><li>New opportunities and getting our message out </li></ul><ul><li>Cultivate existing relations </li></ul><ul><li>Being seen and hard in the market and business community </li></ul><ul><li>Build and maintain your contact list </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  5. 5. Motivation <ul><li>Need something </li></ul><ul><li>Want something </li></ul><ul><li>See something </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 “ People buy form people they _ _ _ _ “
  6. 6. How & where ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Source: Wikipedia List of Generations (1901-1924) (1925-1939) (1940-1953) (1954-1965) (1966-1980) (1981-2000) (2001-) 107 - 84 83 - 69 68 - 55 54 - 43 42 - 28 27 - 8 7 - G.I. generation Silent generation Baby Boomers The latchkey kids The internet generation Millenials Gen @ War generation Depression generation The hippies Generation Jones Generation X Gen Y Gen V&quot; (for virtuals) The seniors The lost generation The love generation Slackers iGeneration Echo Boomers Digitals
  7. 7. How do we get the message out ? <ul><li>Leaflets </li></ul><ul><li>Articles </li></ul><ul><li>Business Clubs </li></ul><ul><li>Newsletters </li></ul><ul><li>Adverts </li></ul><ul><li>Website </li></ul><ul><li>Trade fairs </li></ul><ul><li>Events & Seminars </li></ul><ul><li>Face to face </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  8. 8. Off line VS. Online Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 A B C D Offline On Line Offline On Line
  9. 9. How to make contact Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Offline Content Static Content ( Web 1.0 ) Dynamic Content ( Web 2.0 ) ( Web 3.0 )
  10. 10. <ul><li>9 / 10 websites generate no sales or sales leads </li></ul><ul><li>6 / 10 companies can’t edit the content of their website them selves </li></ul><ul><li>2 / 10 track their visitors, know where they come form and how much they cost </li></ul><ul><li>80% of websites did not comply with the Disability Discrimination Act ( DDA ) or is not compliant with the Checklist of Checkpoints for Web Content Accessibility ( W3C ) Source: 2004 Disability Rights Commission report </li></ul>I have a website ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Source: Face to face survey with SME business owners conducted by 2buy1click SEO expert Lyndon Wright at “The Business Club – Expanding Your Horizons 2007 –”
  11. 11. What’s next <ul><li>Have a plan </li></ul><ul><li>Business plan </li></ul><ul><li>Marketing plan </li></ul><ul><li>Networking plan </li></ul><ul><li>Cash flow plan </li></ul><ul><li>12 month plan </li></ul><ul><li>Know why & how </li></ul><ul><li>Know why u in business </li></ul><ul><li>Have a strategy in place </li></ul><ul><li>Measure ROI </li></ul><ul><li>Review and adjust </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  12. 12. Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information CONTACT info@gerritvandeventer.com

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