Introduction to social networking_090108v5

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These are slides from one of Gerrit’s hands on workshops, where he spend time with novice users who want to understand what “this social media thing is all about” so that they can have a clearer idea of what it is, how to use it and what the potential benefits of using it could be?

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Introduction to social networking_090108v5

  1. 1. Intro duction to social networking Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. FOR MORE INFO SEND a EMAIL to [email_address]
  2. 2. Key points <ul><li>Have a strategy </li></ul><ul><li>Understand your marketplace </li></ul><ul><li>Use the right tools for your audience </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  3. 3. Look back in time <ul><li>1650 - 1st Commercial Newspaper </li></ul><ul><li>1876 - 1st Telephone </li></ul><ul><li>1910 - 1st Talking Motion Picture </li></ul><ul><li>1927 - 1st Television Broadcasts </li></ul><ul><li>1951 - 1st Personal Computers Sold </li></ul><ul><li>1969 – 1st Internet Connection </li></ul><ul><li>1979 - 1st Cellular Phone Network </li></ul><ul><li>1981 - 1st Laptop Computers Sold </li></ul><ul><li>1994 - The WWW is born </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  4. 4. Where are we going? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Offline Content Static Content ( Web 1.0 ) Dynamic Content ( Web 2.0 ) ( Web 3.0 )
  5. 5. Web 1.0 <ul><li>One way broadcast </li></ul><ul><li>Static content </li></ul><ul><li>Mass marketing </li></ul><ul><li>Banner ads </li></ul><ul><li>Hidden </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  6. 6. Web 2.0 <ul><li>Collaboration </li></ul><ul><li>Dynamic & Real-time </li></ul><ul><li>Social Community </li></ul><ul><li>Widgets & Gadgets </li></ul><ul><li>Visible & transparent </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  7. 7. Web 3.0 <ul><li>Convergence ? </li></ul><ul><li>Interactive ? </li></ul><ul><li>3D ? </li></ul><ul><li>Virtual ? </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  8. 8. Social media (Web 2.0) Trends Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Source: Google Trends, December 2008 Q4 05 Q4 06
  9. 9. What is social media ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Social media is a range of largely open source software that enables user generated content
  10. 10. Common features <ul><li>Gadgets </li></ul><ul><li>Widgets </li></ul><ul><li>RSS </li></ul><ul><li>Social Bookmark Tools </li></ul><ul><li>Rate site or content </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  11. 11. User profile Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Source: Wikipedia List of Generations (1901-1924) (1925-1939) (1940-1953) (1954-1965) (1966-1980) (1981-2000) (2001-) 107 - 84 83 - 69 68 - 55 54 - 43 42 - 28 27 - 8 7 - G.I. generation Silent generation Baby Boomers The latchkey kids The internet generation Millenials Gen @ War generation Depression generation The hippies Generation Jones Generation X Gen Y Gen V&quot; (for virtuals) The seniors The lost generation The love generation Slackers iGeneration Echo Boomers Digitals
  12. 12. What Network ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Demographic date List of social networking websites
  13. 13. Why Facebook ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 ♦ Launched in 2004 ♦ 140,000,000 Users as on Dec 08 ♦ Alexa Ranking of 5 ♦ 4 th most trafficked website ♦ in Oct 07 - Microsoft 1.6% share cost them $246 million ♦ Fastest growing age group 25 – 34 (gen x) ♦ Joining is FREE ♦ Open Networking
  14. 14. Why ecademy ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 ♦ Launched in 1998 ♦ 262,600 Users during Aug - Dec 08 ♦ Winning by sharing, online and offline business networking community ♦ Web 2.0 share knowledge base platform with functionality depending on membership level ♦ Main Demographic is UK SOHO & SME ♦ 52 % of users was 35 - 49 ♦ 36% = < $100k + per year ♦ 52% male ♦ Open Networking
  15. 15. Why Linkedin ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 ♦ Launched in 2003 ♦ 30,000,000 Users as on Dec 08 ♦ Alexa Ranking of 211 ♦ in Jun 08 - Sequoia Capital 5% share cost them $53 million ♦ Average Age: 41 (gen x) ♦ Average Income: £75k per year ♦ 64% male ♦ STRONG FOCUS ON PRIVACY ♦ Functionality depending on membership level ♦ 3 degree Networking
  16. 16. Where to next ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  17. 17. Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information CONTACT info@gerritvandeventer.com

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