20090324 Networking & Marketing On Social Networking Sites Cambridgeshire Chambers Of Commerce V1

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Slide from presentation at Is your Company LinkedIn to IT?
Business Benefits of Social Networking Websites done for
the Cambridgeshire Chambers of Commerce talk in Peterborough on Tuesday 24 March,

Networking and marketing on internet Social Networking Sites is arguably one of the newest, most innovative and most cost-effective methods of marketing your business.
You may have received an email invitation from a business contact inviting you to join him or her on LinkedIn (for example) and might have accepted this invitation but what next?

Gerrit van Deventer will explain the benefits to your business of using Social Networking Sites and how to get the best from doing so.

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20090324 Networking & Marketing On Social Networking Sites Cambridgeshire Chambers Of Commerce V1

  1. 1. Gerrit van Deventer Networking & Marketing on Social Networking Sites Cambridgeshire Chambers of Commerce 24 March 2009 © 2009 http://www.linkedin.com/in/gerritvandeventer
  2. 2. Marketing Process © 2009 “ Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably” Source: The Charted Intestate of Marketing http://www.linkedin.com/in/gerritvandeventer
  3. 3. What is it all about ? 643,000,000 Marketing © 2009 http://www.linkedin.com/in/gerritvandeventer 10 % 5 % ?
  4. 4. 21 st Century Market Place ? © 2009 http://www.linkedin.com/in/gerritvandeventer Offline Content Static Content ( Web 1.0 ) Dynamic Content ( Web 2.0 ) ( Web 3.0 )
  5. 5. Why Linkedin ? © 2009 http://www.linkedin.com/in/gerritvandeventer ♦ Launched in 2003 ♦ 30,000,000 Users as on Dec 08 ♦ Alexa Ranking of 211 ♦ in Jun 08 - Sequoia Capital 5% share cost them $53 million ♦ Average Age: 41 (gen x) ♦ Average Income: £75k per year ♦ 64% male ♦ STRONG FOCUS ON PRIVACY ♦ Functionality depending on membership level ♦ 3 degree Networking
  6. 6. Where to start <ul><li>1 st – Profile Building </li></ul><ul><li>2 nd – Community Building </li></ul><ul><li>3 rd - Demographic Analyses </li></ul>© 2009 http://www.linkedin.com/in/gerritvandeventer
  7. 7. © 2009 http://www.linkedin.com/in/gerritvandeventer
  8. 8. Demographic Analyses © 2009 http://www.linkedin.com/in/gerritvandeventer
  9. 9. VIRAL SALES LIFT 1 2 3 © 2009 http://www.linkedin.com/in/gerritvandeventer Spread the Word Create a Profile Target Demographics Community Credibility
  10. 10. Gerrit van Deventer Looks forward to hearing how he can help with; ♦ Event and Keynote Speaking ♦ In-house Consulting and Training (Social Media Profile Building & Linkedin) ♦ 1:1 Social Media Strategy & Planning ♦ Business Development & Conference Co-ordination Activities © 2009 http://www.linkedin.com/in/gerritvandeventer  [email_address]

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