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So machen Sie Ihren Standort zu einem prickelnden Erlebnis - Willkommen bei der Henkell & Co.-Gruppe

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Eintauchen in das, was die klassische Sektproduktion und modernes Standortmarketing ausmacht. Start ist im Marmorsaal von Henkell. Von dort geht es auf eine kombinierte Info- und Genuss-Tour,zunächst sieben Stockwerke tiefer, mitten in den historischen Stillweinkeller und das Sektmuseum. Der Weg führt uns danach in die im Mai 2017 eröffnete Sektmanufaktur – wer hierherkommt, der schaut zu, hört zu, schmeckt, erlebt.
Danach und währenddessen erfahren Sie zudem, wie wir es geschafft haben, in wenigen Jahren nunmehr jährlich 35.000 Besucher für Kellereiführungen und Events zu aktivieren und die Besucher nachhaltig für das Haus und die Marke zu begeistern.Und Sie erfahren zudem, welche Schritte geplant sind, um die positive Entwicklung fortzuschreiben. Erleben Sie eine prickelnde Kombination aus Information und Genuss.

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So machen Sie Ihren Standort zu einem prickelnden Erlebnis - Willkommen bei der Henkell & Co.-Gruppe

  1. 1. MAKING LIFE SPARKLE Unternehmenskommunikation & PR MEXCON / Standort-PR und Standort-Marketing
  2. 2. MAKING LIFE SPARKLE Henkell & Co.-Gruppe INTERNATIONAL 2 0 1 7 526,5 MIO. EURO (702,0 MIO. EURO INKL. VERBRAUCHSTEUERN) UMSATZENTWICKLUNG DER HENKELL & CO.-GRUPPE UMSATZ 2017 UMSATZ 2016 501,5 MIO. EURO (691,3 MIO. EURO INKL. VERBRAUCHSTEUERN) + 5,0 % + 5,6 %WACHSTUM KURSBEREINIGTES WACHSTUM DAS GESCHÄFTSJAHR
  3. 3. DAS GESCHÄFTSJAHR UMSATZENTWICKLUNG NACH REGIONEN Deutschland Westeuropa Osteuropa Global 2016 (MIO.EURO) 150,6 134,2 156,8 59,9 2017 (MIO.EURO) 156,9 151,4 154,8 63,5 Umsatzanteil 29,8% 28,8% 29,4% 12,1% +4,2% +12,8% -1,3% +5,9% 2 0 1 7
  4. 4. MAKING LIFE SPARKLE HENKELL & CO.-GRUPPE INTERNATI0NAL Henkell & Co. ist der einzige Hersteller mit einem Portfolio aus allen namhaften Herkunftsgebieten Sekt, Champagner, Crémant, Cava, Prosecco Internationale Top-Marken Mionetto Prosecco Henkell I Heart Weltweit in über 100 Ländern aktiv Törley (Ungarn), Bohemia (Tschechien) und Hubert (Slowakei) als marktführende osteuropäische Sekthersteller der Gruppe
  5. 5. MAKING LIFE SPARKLE Henkell & Co.-Gruppe Standort-PR am Standort Wiesbaden
  6. 6. MAKING LIFE SPARKLE Besucherführungen 7 PR Aktivitäten bei Henkell & Co., Wiesbaden FÜHRUNGEN
  7. 7. MAKING LIFE SPARKLE Besucherführungen Wir wollen mehr und mehr Besucher für uns und unsere Marken begeistern! Henkell Shop-Eröffnung 2015 Sektmanufaktur-Eröffnung 2017 Besucherführungen an 7 Tagen in der Woche 8 Besucher Statistik 2020 PR Aktivitäten bei Henkell & Co., Wiesbaden
  8. 8. MAKING LIFE SPARKLE 9 Henkell Shop HENKELL-SHOP
  9. 9. MAKING LIFE SPARKLE Henkell Shop Stärkung des Standorts durch Wachstum der Besucher und Kundenbasis Auswahl aller Spezialitäten der Henkell & Co.-Gruppe (international) Fortlaufende Sortiments-Erweiterung Integration Pop-Up-Sektmanufaktur Kundenbindungsprogramme (Newsletter, Probier-Packages, Geschenkideen) 10 PR Aktivitäten bei Henkell & Co., Wiesbaden
  10. 10. MAKING LIFE SPARKLE 11 WILLKOMMEN IN DER SEKTMANUFAKTUR
  11. 11. MAKING LIFE SPARKLE 12 Unsere „Sektmanufaktur“
  12. 12. Führung Traditionelle + Seminare Flaschengärung 18 Mit der Sektmanufaktur erreichen wir zusätzliche Zielgruppen: Gastronomen, Fachhändler, Journalisten, Blogger, Weinexperten Wine Lovers Connaisseure Master Class Klassische Besucher- gruppen Klassische Besucher- gruppen
  13. 13. MAKING LIFE SPARKLE 20 EVENTS
  14. 14. MAKING LIFE SPARKLE 21 Standort Aktivitäten / Events “Sekttag“
  15. 15. MAKING LIFE SPARKLE 22 Standort Aktivitäten /Events “Sektnacht“ Party & “Sektnacht Ball des Sports“ Special
  16. 16. MAKING LIFE SPARKLE 24 Standort-PR bei Henkell Mission: Wir wollen Menschen für Sekt und unsere Marken begeistern Aktive Vermarktung von Besucherführungen Henkell-Shop Sektmanufaktur Events Positive Emotionalisierung von Verbrauchern für Haus und Marken
  17. 17. MAKING LIFE SPARKLE
  18. 18. THANK YOU. #henkellexperience

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