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Internationale Quellmärkte für den Tagungs- und Kongressstandort Deutschland: Ein Überblick über die wichtigsten Quellmärkte heute und morgen - Fokus China

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Do‘s and Don‘ts im Umgang mit chinesischen Kunden
Thorsten Wilhelm, TAO European Incoming

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Internationale Quellmärkte für den Tagungs- und Kongressstandort Deutschland: Ein Überblick über die wichtigsten Quellmärkte heute und morgen - Fokus China

  1. 1. Internationale Quellmärkte für den Tagungs- und Kongressstandort Deutschland: Ein Überblick über die wichtigsten Quellmärkte heute und morgen - Fokus China Berlin, 7. Juni 2016
  2. 2. Do‘s and Don‘ts im Umgang mit chinesischen Kunden Thorsten Wilhelm, TAO European Incoming
  3. 3. The idea
  4. 4. The learnings - The geographical approach
  5. 5. Not local…Not German… 甚至不是德国企业
  6. 6. The learnings - No reductions on local level services - German wide presentation and marketing - The geographical approach
  7. 7. The learnings - The geographical approach - The working speed and reaction time
  8. 8. Event example Event on 25th & 26th of July Already in the 7th year One of the most important events Bidding 6 weeks before!
  9. 9. The learnings - Data base focused - Coaching of supplier network - The geographical approach - The working speed and reaction time
  10. 10. The learnings - The geographical approach - The working speed and reaction time - The expectation
  11. 11. Example - The bidding - More is more - 24/7 - And many other challenges
  12. 12. The learnings - Personal coachings - Expectations managment - The geographical approach - The working speed and reaction time - The expectation
  13. 13. The learnings - The geographical approach - The working speed and reaction time - The expectation - Communication channels
  14. 14. The learnings - The geographical approach - The working speed and reaction time - The expectation - Communication channels - Chinese speaking employees
  15. 15. Business 20142012 2013 2015 Chinese speaking staff
  16. 16. How much business do you want? Afor Attitude: It is only with the right attitude that we can expect to do business in China. We are open, are ready to learn and accept the rules of our business partners. Bfor Be Aware of Cultural Differences: We are aware that we are doing business within a different cultural framework to our own, and that the language-barrier is really just the smallest of many potential hurdles. Cfor Committment: Trying to do “a little bit of business in China” does not work. We have decided to concentrate absolutely and solely on the expectations and demands of our Chinese event clients
  17. 17. China is different...
  18. 18. China is different...
  19. 19. Feichang Fresh

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