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YouTube: Kanal- und Video-Aufbau - SEO-Stamtisch, Essen

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Wie sollte ein Video aufgebaut sein? Welche Möglichkeiten bietet YouTube zur SEO-Optimierung eines Videos. Folien meines Vortrags vom SEO-Stammtisch in Essen (Unperfekthaus) am 3. Mai 2018.

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YouTube: Kanal- und Video-Aufbau - SEO-Stamtisch, Essen

  1. 1. Video-Marketing: 
 
 Der YouTube-Kanal
 
 & Video-Aufbau SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018X1
  2. 2. Was macht die K3 im Detail? 
 Die folgenden Dienstleistungen werden von nationalen und internationalen Agenturpartnern im Paket oder Einzeln gebucht. Häufig entwerfen wir im Agenturauftrag auch die Bewegtbild-Strategie für deren Kunden, setzen aber auch bestehende Vorgaben um. Mehr unter http://KreativeKK.de Wir entwicklen Videoformate und bewerben für alle Social Media Plattformen: Facebook, Instagram, YouTube, Twitter oder auch LinkedIn. GRAFIK Für alle Produktionen entwerfen und produzieren wir passende (Info-) Grafiken und Animationen. Auch 3D- Elemente gehören dazu.LIVESTREAM Vom mobilen Livestream (Instagram- Stories oder Facebook-Live) bis zur Event-Übertragung (YouTube, Facebook oder Twitter) mit mehreren Kameras. 360° CONTENT Wir konzeptionieren und produzieren 360-Grad-Content (Foto und Video) sowohl für Online als auch für den Einsatz in Apps und VR-Brillen. VR Virtual Reality ist für uns eine Co- Produktion im Zusammenspiel mit interaktiven 360-Grad-Videos oder eine immersive Standalone-Lösung . AR Mittels Apples „AR-Kit“ realisieren wir packenden AR-Erlebnisse, z.B. als Content-Adaption von 3D-Modellen aus unseren Videoprojekten. VIDEO
  3. 3. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Die User-Story: Suche nach… Entscheidend für den Schritt nach der Keyword- Eingabe sind besonders Titel und Titelbild !3
  4. 4. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Aufbau eines Interview-Videos vom Stifterverband Standard-Aufbau eines Ratgeber-Videos 1: 10-15 Sekunden „Starkes Zitat“ (Teaser) 2: 4 Sekunden Kanal-Intro mit dem Ziel den ganzen YouTube- Kanal zu präsentieren (Zeigt das Kanal-Versprechen und lädt somit zum Abo ein) 3: Variable Länge: Das eigentliche Interview 4: 10 Sekunden Abspann-Tafel (Siehe Folgeseite) 1 2 3 4 !4
  5. 5. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Aufbau eines Kanal-Intro (4 Sekunden) Grafik / Animation zur 
 Beschreibung des Kanal-
 Versprechens (4 Sekunden) Kanal-Versprechen: Warum sollte man diesen Kanal ABONNIEREN? 
 Nutzen, Regelmäßigkeit… !5
  6. 6. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Aufbau eines Kanal-Intro (4 Sekunden) Pfeil zum Kanal-Logo 
 als ständige Abo-Funktion Pfeil zum eingeblendeten Infokarten 
 (Hinweis auf die Funktion und damit 
 zu weiteren Informationen zum Produkt) !6
  7. 7. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Aufbau eines Kanal-Outro (10 Sekunden) Pfeil mit Text > CTA > Verweis auf das Logo zum Abo Video-Vorschlag 1 
 (Video oder Playlist) Video-Vorschlag 2 
 (Video oder Playlist) !7
  8. 8. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Am Ende des Videos sind immer 10 Sekunden Abspanntafel 
 mit (durch YouTube) fest platzierten Elementen: CTA, Logo mit Abo-Funktion und zwei Videovorschläge Bestcase: Stifterverband, 6.100+ Abonnenten, 1. Mio.+ Aufrufe !8
  9. 9. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Logo mit Abo-Funktion: Funktioniert ebenso wie jede andere dieser Features am Desktop ebenso wie am Smartphone oder Tablet Bestcase: Stifterverband, 6.100+ Abonnenten, 1. Mio.+ Aufrufe !9
  10. 10. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 „Hardcore Selling“: Statt Kundenlogo 
 verwenden wir für den Kunden hier 
 einen klaren CTA: „ABO HIER“ Über die ganze Laufzeit des Videos: Aufruf zum ABO !10
  11. 11. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 MouseOver löst diese Abo-Funktion aus Über die ganze Laufzeit des Videos: Aufruf zum ABO !11
  12. 12. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Über die ganze Laufzeit des Videos: Aufruf zum ABO !12
  13. 13. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Weiteres Werkzeug von YouTube: Infokarten Zeitgesteuert (max. alle 10 Sekunden) kann eine Info- tafel angesteuert werden. Dabei taucht dieses (i) auf. Verfügbar auf allen End- geräten: Desktop, Smart- phone und Tablet. Die ersten Sekunden taucht ein Teasertext auf. Durch MouseOver (Tippen am 
 Smartphone & Tablet) erscheint eine Box. Sonst verbleibt nur das (i). !13
  14. 14. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Jede dieser Infokarten besteht aus einem Bild, einem Titel und einem weiterem Text. Weiteres Werkzeug von YouTube: Infokarten !14
  15. 15. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Weiteres Werkzeug von YouTube: Infokarten !15
  16. 16. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Weiteres Werkzeug von YouTube: Infokarten !16
  17. 17. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Jede Link-Infokarte kann ein eigenes Bild hochladen + Titel + Text. Weiteres Werkzeug von YouTube: Infokarten !17
  18. 18. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Weiteres Werkzeug von YouTube: Infokarten !18
  19. 19. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Beispiel: Stifterverband, 6.100+ Abonnenten, 1. Mio.+ Aufrufe Kanal-Titelbild, Format 
 auch für Smart-TV und 
 Smartphone geeignet Link zum Impressum in DE zwingend vorgeschrieben + Links zu Social Media / Website Link zum „Partner-Channels“ eingepflegt !19
  20. 20. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Bestcase: Stifterverband, 6.100+ Abonnenten, 1. Mio.+ Aufrufe Playlist mit aktuellen Videos inkl. Beschreibungstext !20
  21. 21. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Playlist: Titelbilder haben ein einheitliches Erscheinungsbild in der Reihe Intensiver Einsatz von Untertiteln zu den Videos „Playlist mit Playlists“ zum Schnelleinstieg Bestcase: Stifterverband, 6.100+ Abonnenten, 1. Mio.+ Aufrufe !21
  22. 22. SEO-Stammtisch im UPH K3 / Gerhard Schröder, 03.05.2018 Im Fuß der Seite die „Everngreen“-Videos Bestcase: Stifterverband, 6.100+ Abonnenten, 1. Mio.+ Aufrufe !22
  23. 23. X Kreative KommunikationsKonzepte GmbH Zollverein • Triple-Z • Gebäude 7 • OG 04
 Katernberger Strasse 107 • 45327 Essen
 Telefon: +49-201-246827-0 mail@KreativeKK.de • KreativeKK.de LinkedIn • Facebook • Instagram • YouTube • Twitter !23

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