Headquartered in Levallois-Perret, France It is located 6.4 km (4.0 mi) from the center of Paris, Carrefour means "crossroads" in French. Carrefour is the largest hypermarket chain in the world in terms of size, the second largest retail group in the world in terms of revenue and third largest in profit after Wal-Mart and Tesco.
In commerce, a hypermarket (from the French hypermarché) is a store which combines a supermarket and a department store. The result is a gigantic retail facility which carries an enormous range of products under one roof, including full lines of fresh groceries and apparel. When they are planned, constructed, and executed correctly, a consumer can ideally satisfy all of their routine weekly shopping needs in one trip to the hypermarket. outlet that combines the features of a supermarket, department store, discount store, and specialty store in one location. Also called hypermart.
Even though Wal-Mart is one competitor of Carrefour in the world, the two groups are not on the same geographical markets, so they are not dangerous to one another. The most dangerous competitors for Carrefour are the one that have had activities for many years in a country, and whose customers are used to buy there. For example Leclerc in France is one of the most significant competitors for Carrefour. For a long time, Leclerc had cheaper prices than Carrefour, and this attracted lots of customers. However in the second quarter of 2006 Carrefour decreased its prices and gained market share in France, while Leclerc lost market share… Thus, on a turnover basis, Carrefour was the best again. Faced to a market driven by the objective of minimisation of costs to sell always at a cheapest price, a company like Carrefour has found some solutions to stay above its competitors…
They manage their entire promotional process without a third party
With 43% of Carrefour's market on domestic soil
A French international hypermarket chain.
Headquartered in Levallois-Perret-France.
1-Size, 2-revenue, 3-profits.
More than 30 countries and areas.
Over 495,000 employees (2009).
company is created
- Marcel Fournier
- Denis Defforey
- Jacques Defforey
invent a new
“just as good
leading to a
more fluid and
to respond with
1969- the first overseas hypermarket was built in Belgium.
1973- hypermarket in Spain
1975- hypermarket in Brazil
1982- hypermarket in Argentina
1989- first hypermarket in Asia, in Taiwan
1990- first hypermarket in Philadelphia,United States
1991- second hypermarket in New Jersey
1993- first hypermarkets in Italy and Turkey.
1994- first hypermarkets in Mexico and Malaysia
1995- first hypermarket in China mainland
1996- hypermarkets in Thailand, Korea, and Hong Kong
3 essential reasons why hypermarkets
stand out from typical supermarkets and
Location: more convenient.
Convenience Stores - general merchandise and
various supermarket items.
Shopping Canters - variety of items all in one
Grocery Stores - sell food items.
Wal-Mart - world's number one retailer.
Leclerc - cooperation of over 550 food retail
Auchan - French grocery chain.
Aldi - European discount chain.
Ahold - largest grocery retailer in Amsterdam.
Tesco - Britain’s largest retailer of grocery and
Competing low prices.
Effective promotion system:
taking full control of its end-to-end promotion
in-store and outside promotions.
Several corporate strategies such as :
low-cost land acquisition: cheap lands near high
Existing and potential competitors.
Global Marketing Challenges.
Example: Legal amendments, which came into
effect on January1-2006 under the Dutreil Law,
have updated the French Commerce Code to
redress the balance of power between
manufacturers and distributors, while attempting to
lower retail prices.
Kenan Al Sayed
Abdel Rahim Abou Al Shamat