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Evolution of the internet


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This shows the evolution of the internet, how people access the internet, what devices they use, how customers searc for information, what consumers buy online and cusumer online consumption.

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Evolution of the internet

  1. 1. Evolution of the Internet Introduction: The internet was started by the US Government in 1958 with the signing of the ARPA policy, meant to facilitate research, in 1962 ARPANET was introduced and in 1983 NSFNET was introduced and in 1995 the World wide web was introduced taking the internet to a global audience with an estimated 3.2 billion users as stated in The first users accessed the internet through large and complex devices, but today the internet has become a thing of necessity rather than convince. The image on the side clearly shows the history of the internet from 1962 to present as indicated on the website Source:
  2. 2. Access to the Internet The first image shows how people get unto the internet in the first place from he creation of the internet project, using Arpanet, ethernet, internet, then to using google and all others. Image two shows the percentage of internet users per country and in the UK as of 2016 over 92% of people had access to the internet while in India only about 28% of the population can access the internet The last image shows the total number of people who use the internet and though what avenues they access the internet, so far it is estimated that almost 4billion people have access to the internet according to
  3. 3. Digital Devices used by audiences • Digital devices have continued to evolve over the years, in the 90s most digital devices were fixed like desk top computers and televisions, as of today in 2018, the scope of digital devices used has broaden to include mobile phones, laptops, games, tablets, watches, as well as wearable devices. • Today Virtual reality and augmented digital devices are in advanced stages of production. We have now also seen VR glasses and other artificial intelligent devices in circulation. Source:
  4. 4. How customers search for information • In making decisions today, customers have loads of information at their disposal as such they do a lot of research before making buying decisions. • Most customers visit review websites, comparison websites, as well as use search engines like google, bing, badu etc to get information on products they desire. • Image one shows us the more traditional sources of information like search engines, traditional media as well as social and owned media while image two shows us how consumers have changed due to availability of information and their desire to get the best value for the price they pay as such they go to company websites, online news sites, review sites, wikis etc.
  5. 5. What consumers buy online • Today, consumers buy all kinds of products and services online. The first image shows us the various categories of consumer purchases, ranging from entertainment and leisure, reading materials, fashion to automotive. • The second image shows us the percentage of most products bought online, with books coming at 53% of all online purchases as of 2016 and auto parts ranking among the least at 35%. Source: Roy Morgan Single Source (Australia), January 2014-December 2014 (n=15,944)
  6. 6. Online video consumption • The amount of video consumption has noticeably increased over the years due to innovations in technology. During the baby boomer years video consumption was very traditionally reserved for the television, or VHS players, today millennials consumer video in different proportions, using various devices like smart phones, tablets, watches, laptops, PCs, TV etc. • Image one shows us that in 2017 over 33% of video consumption was on mobile devices while on fixed devices like TV or PC was just 13% showing a shift toward more convenient ways of video consumption. • Image two shows us what type of videos consumers, consumed according to their age categories, as we see TV shows, user generated content, movies were among the most consumed videos while web videos across all ages were among the least. As seen on
  7. 7. Consumer Trends • Consumer trends continue to shift to reflect the rapid innovations in technology, in the 90s the trends were web based, and in the 2000s they were mobile based, today trends are geared towards artificial intelligence as well as the application of blockchain technologies in the finance industry. • Image one shows trends in 2018 with the emergence of AI everywhere compared to image two that shows trends in 2017 where augmented hearing, social tracking, uncanny communication as well as bodily interface. Source: Source:
  8. 8. summary • To conclude, we have seen in the evolution of the internet that it all started as a government project for the sharing of information, however later on it was made available to the wider audience by the establishment of the internet and the world wide web. Then the creation of the dot come ventures brought in search engines such as google and yahoo through which people could now easily obtain information and make wider purchasing decisions. • The evolution of digital devices also meant consumers became increasingly exposed to information in making purchasing decisions using devices such as laptops, desktops, smart phones as well as televisions. To get the best value consumers in searching for information use comparison websites, company websites as well as review sites among others. • Today consumers consume information various ways with video consumption being among the most convenient, and they consume such through mobile devices and others with TV shoes and movies as well as user created content among the most consumed. • However the trends of consumptions keep changing, from web based, to mobile and fast moving towards virtual reality and artificial intelligence. • As marketers therefore, it is our job to keep abress with these trends so as to offer the best value and service to our consumers, customers and clients.
  9. 9. Reference list • • • Market_Perspective • • • • • • • device-2016-2018-jul2016 • consumer-trends-2018