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Journalism and the internt search strategies


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What impact has the internet has on journalism and how can journalists and media practitioners best take advantage of the internet to improve their work. This presentation is about has journalism can improve the internet to source for content, produce content and distribute content with a special focus on online search strategies.

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Journalism and the internt search strategies

  1. 1. Understanding the Internet and how it works Understanding the new news consumer (and new media) Appreciating the effects of the digital revolution on Journalism Tips for better online search Understanding credibility of online sources Jo urnalism and the Internet Revo lutio n Gerald Businge 1
  2. 2. Understanding the Key Terms The Internet Media Vs Journalism New Media Digital Revolution Mobile The New News Consumer Journalism and the Internet Revolution Gerald Businge 2
  3. 3. The Internet The Internet is a worldwide collection of computer networks, cooperating with each other to exchange data using a common software standard (http, ftp etc), which ensure uniform and efficient communication across the world. Also called the World Wide Web Journalism and the Internet Revolution Gerald Businge 3
  4. 4. Media Vs Journalism Journalism and the Internet Revolution Gerald Businge 4 Media are the channels of mass communication. Journalism on the other hand is the practice or craft of generating (following a set of principles that ensure public interest is served) and conveying news, descriptive material and comments on issues or events through a wide spectrum of media.
  5. 5. New Media New Media are interactive digital forms of communication that use the internet, mobile phones and related devices to avail content to users. Unlike legacy media, New Media makes it possible for anyone to create, modify and share content with others using relatively free tools that are often free or inexpensive. These tools help anyone interested to connect, collaborate and create content when they want to. They also allow people (audience members) more freedom to access the content they want, when they want it. Journalism and the Internet Revolution Gerald Businge 5
  6. 6. Digital Revolution The Digital Revolution, also sometimes called the third industrial revolution, is the change from analog mechanical and electronic technology to digital technology that has taken place since about 1980 and continues to the present day. Implicitly, the term also refers to the sweeping changes brought about by digital computing and communication technology during the latter half of the 20th century. Analogous to the Agricultural Revolution and Industrial Revolution, the Digital Revolution marked the beginning of the Information Age. Journalism and the Internet Revolution Gerald Businge 6
  7. 7. Mobile Mobile refers to communication devices that are portable and easy to move with. Today, mobile media devices such as mobile phones and PDA’s (Personal Digital Assistant) are the primary source of portable media from which we can obtain information and communicate with one another. Mobile phones, digital cameras, ipods, walkmans, laptops, PDA, Ipads and so on consume much of our daily lives. These devices and their corresponding media technologies play an increasingly important role in the everyday lives of millions of people world wide. Media can be downloaded onto the device by podcasting or can be streamed over the web. Digital applications include gaming, video, audio, downloadable ring tones and mobizines. The era of Mobile TV on some of these gadgets is already a reality Journalism and the Internet Revolution Gerald Businge 7
  8. 8. The New News Consumer In the new era, we see that People no longer passively “consume” media (and thus advertising, its main revenue source) but actively participate in the media, which usually means creating content, in whatever form and on whatever scale. E.g.With the Ipod or the several MP3 players, people are no longer waiting to tune into a radio or television programme to consume their favourite music. They collect (from the internet or music vendors) their favourite songs, make their own lists, hit plays and they listen at will when they want to. They can easily organize their music on their devices and easily search for the song (audio or video) that they want. They can also create music lists and share them with their friends online or mobile, when they want to. We need to prepare content users can interact with and share.Journalism and the Internet Revolution Gerald Businge 8
  9. 9. Usefulness of the Internet connect easily through ordinary personal computers and local phone numbers; exchange electronic mail (E-mail) with friends and colleagues with accounts on the Internet; ost information for others to access, and update it frequently; access multimedia information that includes sound, photographic images and even video; maps, mashups, timelines, and access diverse perspectives from around the world. See Journalism and the Internet Revolution Gerald Businge 9
  10. 10. Internet boosting Journalism Reporters can enliven their reports with diverse sources and data and avoid “flat news”. Copy/paste journalism; no checking…can be avoided since the internet provides massive data bases to cross check most of the things we report about. See Nick Davies interview The internet offers new possibilities see Guardian (Extensive reporting) Concept of continuum reporting---pro-active reporting vs re-active reporting…the stories lives on and can keep on being improved.Journalism and the Internet Revolution Gerald Businge 10
  11. 11. Mobile boosting Journalism Used to capture: take photos, record audio & Video Internet connected phones used to search web or sms Used to Edit (advanced phones) Used to publish Used to share content after publication Live or immediate reporting Since many people access the internet through their mobile phones, you can also produce and publish content targeted to be received through the mobile phones. Journalism and the Internet Revolution Gerald Businge 11
  12. 12. Internet search strategies Since the primary job of journalists is to find information and package it for audiences, it is important for journalists to learn how to utilize the internet as key resource for better stories. A lot of information is available online, provided by media houses, journalists, governments, civil society organizations etc. The best way to find out what information is available is to search the internet. Journalism and the Internet Revolution Gerald Businge 12
  13. 13. Why search/Research using Internet? More sources –search names, officials or experts, including particular data Has a wider geographical range (world wide web) Direct access (the time you want the info you search and get it from anywhere you are with an internet connection-as opposed to a library or legacy media) Multi media: you can search for audio/video/graphics, maps to help add more info and life to your story Journalism and the Internet Revolution Gerald Businge 13
  14. 14. Searching beyond Google Databases provide more data but are not accessed easily by search engines…How do you find databases? Utilise Institutional approach for searching For human rights stories as an example, the UN, Human Rights Watch, CIA facthandbook, etc these organizations keep compiling on HR issues. Go to their websites and search for the information you want. Find leading media:, BBC, Economist,, and subscribe to RSS feed Search news site (newspaper) archives: on their website search Journalism and the Internet Revolution Gerald Businge 14
  15. 15. Searching with Google…Tips Set your preferences to return the maximum results The Google page has a link marked ‘preferences’. This allows you to set some search preferences (to search only English language pages, for instance) but the most useful preference to change is the number of results shown for each search. The default setting is for 10 results which means you have to refresh the page each time to get the next ten. Set preferences for the maximum 100 results – which allows you to scan much bigger chunks of data to see if it is relevant. Journalism and the Internet Revolution Gerald Businge 15
  16. 16. Getting the best out of key words Use quotation marks…including OR command Add facts you know or suspect…e.g. location Try country specific searches..e.g., .ch, .ug Organisation specific searches .e.g. .org, .edu, Use the Internet to find sources e.g. exprts Use Google cache Use Internet phone book where available (white pages) Download long articles for later reading Build own database in structure way or use search client like Google Desktop Journalism and the Internet Revolution Gerald Businge 16
  17. 17. Online search tips cont…d Look different source type: doc, xls, ppt Use Google news and create RSS feeds/bookmarks Find institutions and their databases Bloggers: using technorati Use Twitter (search key word direct or use hash tags) Search facebook (names, contacts and photos) Know your information sources…UN, UBOS, WB, CIA Stephen C. Miller Strategy…difference between .com, .gove, .mil,,,, Journalism and the Internet Revolution Gerald Businge 17
  18. 18. Verifying credibility of Online sources Verify the sources of the results before you just copy their content Look closely at the url to ensure it is genuine... Read the about and or contact page to see whether site is dependable, see the telephone and email contacts provided...are they dependable? Do a or search to determine who owns the site If it is from a social media pages, check the about, check their friends, their other posts/updates to see whether that is the kind of company or organisation to depend on Journalism and the Internet Revolution Gerald Businge 18
  19. 19. When evaluating a web page, check to see Who’s authoring and publishing them. Is the publisher a scholar on that topic--or someone simply putting forth opinions with no substantiation? If the writer unbiased, or someone with an agenda? If the writer list a bibliography or source or Web links list, so you can do further research on your own, or independently verify information? When the site was last updated. A credible site should tell you this on the home page. Currency is important! Journalism and the Internet Revolution Gerald Businge 19