FIND SOMETHING IN LIFE YOULOVE DOING SO MUCH THAT YOU WOULD DO IT FOR FREE -- BUT YOU DO IT SO WELL YOU GET PAID FOR IT. - BYRON V. GARRETT 3
VISION CYBIS’ VISION IS TO BE A LEADING CREATIVE COMMUNICATIONS COMPANY, PURPOSE ADMIRED WORLDWIDE FOR OUR COLLABORATION, INNOVATION, RESULTS AND THE SUPERIOR VALUE WE PROVIDE OUR CUSTOMERS. CYBIS’ PURPOSE IS TO INSPIRE, INFLUENCE, AND ENTERTAIN AUDIENCES BY CREATING THOUGHTFUL, PURPOSE-DRIVEN, AND UNIFIED VISUAL AND LIVE EXPERIENCES, WHILE PROVIDING THE MOST REWARDING HOME FOR EXTREME TALENT, COMMITMENT AND AMBITION. 5
WELCOME HOME DEAR TEAM CYBIS, We’ve really got something special here. I hope you don’t consider this to be just a job. If you do, you’re surely in the wrong place. I think Cybis is more like an environment; one where everybody pitches in to make something awesome. THIS IS A PLACE WHERE WE CHALLENGE OURSELVES, PURSUE OUR PASSIONS, ... AND HAVE FUN WITH OUR INNATE TALENTS. Welcome to Cybis, folks; now get ready for an adventure! It’s with great pride that I introduce this guide with my salute to every team member past and present for making our company what it is today. Our journey has always been exciting, and it always will be. Some of you simply wouldn’t believe where we came from, and some of you honestly may not believe where we’re headed. Our vision means that if you love creating, building, dreaming and growing, Cybis could be an incredibly rewarding home for you. I really hope you enjoy this company. It’s certainly like no other. If you believe in yourself and our team, please join me and let’s accomplish the unimaginable together. The best is yet to come. JEFF DOUGLASS FOUNDER AND CEO, CYBIS6 7
OUR STORYBOARD HOMELike any great film, Cybis began with a thought. As the years progressed, the ideas flourishedinto a vivid reality. Take a walk down memory lane with us and see how far our storyboard hasdeveloped and how far we have left to go! 2005 • CYBIS BRANDS ITSELF AS A CREATIVE & LIVE EVENT PRODUCTION COMPANY Services were exclusively focused on live event productions. CREATIVE SERVICES were only provided to entities that required a live show. FALL • 2002 CYBIS IS IN DEMAND by SIMILAR student CYBIS OFFICIALLY MOVED OUT OF JEFF’S HOUSE! (Clayton leadership organizations across the country 2003 was thrilled to not have to sit next to a dryer anymore). (GA FBLA, WA DECA, PA FBLA). Cybis combines talent and NOVEMBER • 2007 SPRING • 1996 Jeff meets Clayton Carter while 2003 partners with TRI Leadership 1st Regional & National Conferences for FBLA-PBL, and our Cybis proudly produces UCF’s Black Jeff attends his 1st FBLA SLC attending UCF and the dynamic Resources for the first time. first time producing two overlapping events! & Gold Gala – (with over half of our where his dream of producing CYBIS brands itself as “ONLINE, left /right brain duo was born. team being UCF alumni). live events began. ONSCREEN, ON PAPER, AND ONSTAGE.”1995 2001 2005 SUMMER • 2003 2006 MARCH • 2007 JUNE • 2007 OCTOBER 12, 1995 Cybis HQ upgrades from Cybis & TeamTRI began providing Cybis moved to a new HQ in Downtown Cybis partners with National HOSA CYBIS COMMUNICATIONS was officially creative and event technology Orlando, being established as a stable Jeff’s apartment to TWO and Business Professionals of founded by Jeffrey Douglass where he ran his FALL • 2001 solutions for the White House. company with steady employment. America for their NLC events. ROOMS in his house. first ad, offering “Free Computer Assistance!” Cybis produces their first live event - Florida FEBRUARY • 2011 FBLA–PBL Fall Leadership Conference. CYBIS wins Event Solutions Spotlight Award for TECHNICAL SUPPORT SUMMER • 2010 AUGUST • 2008 OCTOBER • 2007 OCTOBER • 2011 JUNE • 2011 COMPANY OF THE YEAR. OCTOBER • 2009 Cybis produces VISIT ORLANDO’S Cybis begins their losing streak Cybis produces the NATIONAL Cybis celebrates their SWEET 16 and Youngest Cybis team member ANNUAL MARKETING LUNCHEON. Cybis debuts real time scripting in the MARCH OF DIMES Mudd PRESERVE AMERICA SUMMIT their first guerilla marketing campaign! is born, Quindi Elle Douglass! at WA DECA’s “Odyssey” FLC. Volleyball Tournament. with First Lady, Laura Bush. 2012 MAY • 2011 OCTOBER • 2010 FEBRUARY • 2010 DECEMBER • 2007 Cybis produces their FIRST OUTDOOR EVENT EVER at Cybis is submitted into the Guiness Cybis moves AGAIN to a new, Cybis produces their first National BPA’s NLC on the national monument lawn in D.C. Book by creating the World’s Largest bigger HQ (3400 sq ft.) in OCTOBER • 2008 presidential event - White House and celebrated Clayton’s 10 Years of CYBIS Anniversary. Smiley Event for Visit Orlando. Downtown Orlando. Summit on Malaria. JUNE • 2012 CYBIS produces the FIRST EVER BROADCASTED SHOW for the White House Cybis 1st time doing PROJECTION MAPPING! Summit on International Development. Team Cybis built the stage and customized graphics for the cubes on-site. NOVEMBER • 2012 DECEMBER • 2012 Cybis is recognized as a recipient of the Cybis initiates their biggest hiring effort Florida Companies to Watch SM award. ever with 26 OPEN OPPORTUNITIES! 2013 2021 2025 2032 2040 AUGUST • 2012 NOVEMBER 28, 2012 CYBIS ANNOUNCED FOUR DIVISIONS (Creative, Total Show Management, MALL AT MILLENIA partners up with Cybis to DECEMBER • 2012 JANUARY • 2013 Cybis moves to a new HQ in Downtown NOW WE NEED YOU TO Event Tech., and Scenic & Stage) create their 2013 LED Content Library! Cybis debuts on primetime television with environment graphics for Pitbull’s performance on X Factor! Orlando – 70% LARGER AND INCLUDES OUR VERY OWN STUDIO SPACE! CONNECT THE DOTS!8
GREAT EXPECTATIONSIF THERE HAS BEEN ONE CONSTANT OVER THE YEARS, it’s our company’s perpetual state of You can expect these guiding principles to be on our minds every day. Wereinvention. We constantly reevaluate, refine, and reset our practices, policies and procedures. This on-going don’t claim to know it all, but we know with open-mindedness, a positiveevolution (while annoying at times), ensures we never get complacent or too set in our ways. Here are a few attitude, and a killer skill set - we are destined for SUCCESS! So buckle up,things you can count on as we shed our skin and start fresh each year. and prepare yourself for a crazy, thrilling ride. It’s worth it...WE EXPECT TEAM MEMBERS WHO: WE PROMISE. • Can handle long days, all-nighters, and • Know when to work hard, and when to the occasional worked weekend party hard (be sure to invite Elsa) • Can be self sufficient with little or • Share inspiration (logos, designs, no direction websites, TED Talks, TV Shows) with the whole team • AREN’T AFRAID TO SPEAK UP WITH THEIR OPINIONS • Know their shi...stuff – when it comes to tools of the trade (hardware and • Can exhibit a friendly, tactful software included) demeanor to clients and team • ARE WILLING TO TRY/LEARN THINGS • Can be prompt – in arriving to YOU’VE NEVER DONE BEFORE meetings, responding to clients, and delivering products • Aren’t afraid to get a little dirty, or do a little grunt work • Are thorough, accurate and have a meticulous attention to detail • ARE ABLE TO TAKE (AND TELL) A GOOD JOKE 13
learn STRATEGY & RESEARCH we are Because great design starts by understanding our client’s problems, we begin by asking questions. A lot of questions. We work to create and understand their self-image, goals, audience, project parameters and desired outcomes. We research their intendedSTORYTELLERS audiences, and study the competition. We define the challenges and discover strategies for solving them effectively and memorably. QUESTIONNAIRE • PROJECT PROPOSAL/AGREEMENT • SCHEDULE • CREATIVE BRIEF think CREATIVE EXPLORATION & DEVELOPMENT T This is where we begin to introduce intuitive thinking into our problem-solving process. Through creative brainstorming and collaborative discourse, we develop ideas to visually express our client’s core message. Every choice, from layout and color to type size and style is made with the project’s communication goals in mind. Initial concepts are developed and further evolved. We then work with our clients to turn these concepts into comprehensive designs and productions. IDEA GENERATION • CONCEPT DEVELOPMENT • PRODUCTION DESIGN create PRODUCTION MANAGEMENT learn & IMPLEMENTATION T we All the planning in the world is wasted without proper execution. At this phase we get to do what we love and have fun! We sweat thewe think details, ensuring that every element works to aid the communication goal of the project. Once the final design/production is ready to produce, we work with our client to create and/or gather needed content, text, videos, imagery, etcetera. We proof and refine our work, check, double-check, proof again, and prepare the designs for final production. We work closely with all vendors to ensure that the finished products meet our standards of excellence. CREATION/PRODUCTION • DRAFT PRESENTATION • REVISIONS • FINAL PRODUCTION • DELIVERY 15
THE DIFFERENCETHE WAY WE THINK IS LARGELY WHAT SEPARATES US FROM THE COUNTLESS OTHER BRANDING, DESIGNAND PRODUCTION FIRMS OUT THERE. HERE ARE JUST A FEW INSIGHTS INTO OUR COLLECTIVE BRAIN.• We believe in doing it right the first time. • WE BELIEVE THERE’S NOTHING WE CAN’T FIGURE OUT HOW TO DO.• We believe excellent customer service is as important as exceptional products. • We believe in doing a few things really, really well• WE BELIEVE IN CONTROLLING THE CUSTOMER/ (versus a lot of things really, really crappily). AUDIENCE EXPERIENCE END-TO-END. • WE BELIEVE YOU CAN BE SERIOUS WITHOUT A SUIT (UNLESS IT’S EVENT TIME, IN WHICH CASE• We believe in doing as much as we can in-house, outsourcing as little as possible. YOU BETTER SUIT-UP).• We believe it’s always worth doing if it makes our • We believe good is the enemy of great – so don’t be portfolio better – even if we don’t profit. too quick to settle on an idea.• We believe in rolling up our sleeves and doing • We believe everyone on the team is a hands-on whatever it takes to get the job done – sometimes contributor and should feel comfortable sharing that means painting our own green screen, or ideas and opinions. figuring out projection mapping on-site.• We believe in wearing many hats (both physically and metaphorically). WE BELIEVE OUR CLIENTS LOVE OUR WORK, BECAUSE WE LOVE OUR WORK... AND IT SHOWS!
COMMIT MENTWe’re happy to have you as a part of the team. Your commitmentwith Cybis comes paired with some pretty cool titles and somewell deserved respect. Take a look! noob (first 90 days) grasshoppa (after 90 days) apprentice (1 year) guru (2 years) allstar (3 years) hero (4 years) keeper (5 years) wizard (6 years) sensei (8 years) master (10 years) legend (12 years) samurai (15 years) olympian (20 years)
PERKS & BEANSHEALTH INSURANCE FITNESS PLAN NOM NOMS LAID BACK ATMOSPHERE.Cybis offers ALL full-time employees a stipend We believe healthy employees are happy employees. Us creatives don’t just get hungry, we get HANGRY. So Cybis got yo Your attire is an expression of your personality so wear what youtowards a Health Savings Account. Your HSA fund That’s why Cybis will reimburse all employees for back. We stock up on snacks and beverages for days. Make a request want around the office.can be used for all your medical needs including half of up to $40/monthly membership! That’s right, and it’ll likely make it to the break room.prescriptions, dentist visits, eyeglasses, etc. we’re working on our fitness! However... WE ARE one of the few production companies that suits up! We don’t just wear “show black” to our events. WE CLASS work, work, work, WORK IT OUT. IT UP IN A FULL SUIT.SIMPLE IRACybis is glad you’re working but we can’t wait to see you retire… and well off. Cybis PAID TIME OFFwill match 100% of your SIMPLE IRA contributions up to 2% of your salary. We’re a fan of surveys. We survey the team on a regular basis to Everyone deserves a break and we want to make sure you get yours. All 2 year full-time employees are eligible to receive paid time off for Cybis get their insight on how we’re doing and how we can better meetSIMPLE IRA Plan (Savings Incentive Match PLan for Employees) allows employees Holidays PLUS 5 ADDITIONAL DAYS. their needs. We want to make the team happy.and employers to contribute to traditional IRAs set up for employees. It’s a start-upretirement savings plan! And it’s available for all part-time or full-time employees REGULAR REVIEWS • NEW YEAR’S DAY • THANKSGIVING Employee reviews and pay raises are a normalworking 2+ years with the company and expected to earn over $5k/year. FREE CYBIS POLOS FOR EVERYONE!!! • MEMORIAL DAY • FRIDAY AFTER occurrence around here. It’s a constant evolvement THANKSGIVING • INDEPENDENCE DAY and reward system. We’ve made a commitment to • SIMPLE IRA PLANS ARE EASY TO SET UP AND RUN • CHRISTMAS • LABOR DAY holding employee reviews every 5-7 months. This • EMPLOYEES CAN CONTRIBUTE, ON A TAX-DEFERRED BASIS, THROUGH CONVENIENT PAYROLL DEDUCTIONS. gives team members and leaders the chance to set new goals and improve!FLEX HOURS EDUCATIONFrom time to time, things come up (appointments, Cybis will fund your educational seminars and trainings.sick pets, post-party fatigue). WE GET IT. For If you have an interest relative to your work at Cybis, letthis reason, we privilege full time team members us know. We’ll review and likely cover the costs. CYBIS TRAVELS ABOUT 20 TIMES A YEAR ALLwith flex hours. We only ask that 35 hours a week OVER THE COUNTRY!are worked sometime between 8a-6p. The rest... UNLIMITED DR. PEPPERis up to you. So come in at noon on Monday or At the office & every Cybis event, no matter where we WHICH CITY...leave at 11a on Friday... no explanation needed. WILL YOU JOIN US IN NEXT? are in the country. 21
STAGE MANAGER OF THE YEAR BEST LEADERCYBIS COMMUNICATIONS PRESENTS THE “PURPLE FEATHER AWARDS” AIMED AT ACKNOWLEDGING AND REWARDING CYBISTEAM MEMBERS FOR THEIR HARD WORK AND DEDICATION THROUGHOUT THE YEAR. THOUGH WE DON’T HOST A RED CARPET PRE-SHOW, OR HAVE CELEBRITY GUEST PRESENTERS, WE DO CARRY THE SAME PRESTIGE AND CLASS SEEN AT THE OSCARS OR GRAMMYS(LIKE WHEN CLAYTON RUBBED IT IN EVERYONE’S FACE AND DANCED AFTER WINNING “MOST INSPIRING”). OK, SO, IT DOES GET ATAD COMPETITIVE…AND SOME PEOPLE DO END THE NIGHT IN TEARS…BUT, WHEN ALL IS SAID AND DONE, EVERYONE KNOWS HOWPRESTIGIOUS IT IS TO WIN A PURPLE FEATHER AWARD (AND HOW HONORED IT IS TO BE NOMINATED)! CUTEST COUPLE MOST HELPFUL MOST IMPROVED BEST DRESSED MOST VALUABLE FREELANCER And let’s not forget the prizes involved! While we do award the standard “plaque” and photo recognition, each Purple Feather Award is accompanied with a fantastic gift to help emphasize the gratitude of their great work, and to motivate everyone to strive harder to win next MOST INSPIRING year. Past winners have received a variety of gifts from a dinner for two at the Cheesecake Factory (Kenny and Tucker had an amazing “date” by the way) to an engraved leather iPad case! MOST FRUGAL Overall, the Cybis Purple Feather Awards are our way of saying THANK YOU to everyone in the Cybis family. Whether it’s HQ members or our freelance team, we value the importance of recognizing talent and letting everyone know what makes us great. We know the days may be long and the work may be tough, but each and every minute spent with Cybis does get noticed… so why not show off that effort!
FOR THE GREATER GOOD “ UNLESS SOMEONE LIKE YOU CARES A WHOLE AWFUL LOT, NOTHING IS GOING TO GET BETTER. IT’S NOT. ” - DR. SEUSS mudd volleyball TOURNAMENT FOR MARCH OF DIMES CYBIS’ MATCHING DONATION PROGRAM is open to employees and is intended to recognize and support the important work of non-profit organizations. Our Non-Profit Matching Program is designed to encourage and match employees’ charitable contributions to qualified organizations.THAT’S RIGHT... MUDD VOLLEYBALL. SETS EDUCATION (YES, WE NAMED OURTEAM SETS ED.) GETS DOWN AND DIRTY EVERY YEAR AND COMPETES IN A MUDDVOLLEYBALL TOURNAMENT TO RAISE MONEY FOR THE MARCH OF DIMES. DESPITE ______________________ ON HOW CYBIS CANHAVING 10 GOOD PRACTICES THROUGHOUT THE YEAR, WE USUALLY LOSE BUT IT’SA GOOD TIME IN THE SUN. OH, AND THEY SERVE BEER. GIVE BACK TO THE COMMUNITY!
HOW WE PLAY WE’RE Q UITE A COMP CHANCE ETITIVE G WE GET T ROUP S O BEAT ECYBIS LIKES TO HAVE FUN. WE UNDERSTAND THAT TO SOMETHIN G, WE TAK ACH OTHE O ANYPRODUCE GREAT WORK, WE NEED TO ENJOY WHAT TOTALLY E IT! IT’S R AT WORTH S INTENSEWE’RE DOING AND WHO WE’RE DOING IT WITH. TEAM ME EEING TH AND MBERS’ F E LOOK O ACES. N OUR REMEMB ER TO BRSO WHETHER YOU WANT TO CALL IT TEAM BUILDING ING YOUR A GAME.OR AN EXCUSE TO HANG OUT, WE KNOW THIS IS WHATMAKES CYBIS GREAT! • PAINTBALL & LASER TAG • EGG ROLL DAY (thanks, kenny’s mom!) • FAMILY FEUD LIVE AUDIENCE TAPING (jeff’s favorite) • ORLANDO IMPROV • PIZZA PARTIES AND ANY • SWEET 16 CELEBRATION OTHER EXCUSE TO EAT FOOD • WEKIVA ISLAND
AUDIENCES ORGANIZATIONS• EXECUTIVES GOVERNMENT • CEOS • WHITE HOUSE • BUSINESS PROFESSIONALS • THE ASPEN INSTITUTE • POLITICIANS • THE EXECUTIVE OFFICE OF THE PRESIDENT • DOCTORS • THE OFFICE OF THE FIRST LADY • GOVERNMENT EXECUTIVES FORTUNE 500 • MANAGERS • GRUBB & ELLIS • MEDICAL PROFESSIONALS • ACCENTURE • MIDDLE SCHOOL STUDENTS • HEIDRICK & STRUGGLES • ARTISTS & ENTERTAINERS TOURISM • MOTIVATIONAL SPEAKERS • VISIT ORLANDO STUDENT LEADERSHIP ORGANIZATIONS • NATIONAL BPA (BUSINESS • NURSES MEDICAL PROFESSIONALS OF AMERICA) • HIGH-END FASHION • ARNOLD PALMER HOSPITAL • GEORGIA FBLA • COLLEGE STUDENTS • NATIONAL HOSA • WASHINGTON DECA • TEACHERS • AMERICAN HERNIA SOCIETY • FLORIDA FBLA-PBL • HIGH SCHOOL STUDENTS ARTS & ENTERTAINMENT • GEORGIA FCCLA • DR. PHILLIPS • OREGON DECA • MTV MOVIE AWARDS • NATIONAL FBLA-PBL (FUTURE • PLAYBOY MANSION – BRUNO MARS BUSINESS LEADERS OF AMERICA) • MR. & MISS USF • CALIFORNIA HOSA • PITBULL – 2013 NEW YEARS EVE • PENNSYLVANIA FBLA • PITBULL – X FACTOR FINALE • COLORADO FBLA PERFORMANCE • NORTH DAKOTA HOSA MOTIVATIONAL • NATIONAL DECA • ARIC BOSTICK • CALIFORNIA DECA • GREGG CATALANO • GEORGIA DECA • BYRON GARRETT • CENTRAL REGION DECA FASHION COLLEGIATE • MALL AT MILLENIA • UCF ALUMNI ASSOCIATION • FERRAGAMO • UCF PRESIDENT’S • ARMANI LEADERSHIP COUNCIL • GUCCI • TORY BURCH • MAC COSMETICS • JOCKEY 29 • RUNWAY TO HOPE
THINGS WE DON’T DO WE’RE NOT WE’RE NOT WE AREN’T A GROOMER JUST FRIENDS WHO HAPPEN AN ALMANAC TO WORK TOGETHER ... but pets are welcomed! ... but KENNY-PEDIA knows ... we’re a family! the answer to everything. WE AREN’T WE NEVER WE’RE NOT BASED IN NEW YORK DROP THE BALL A LOONY BIN...but often you’ll hear someone ... but to get in - you do have to order a “cawfee.” ... but we WILL drop the bass. be a little crazy. WE’RE NOT ... an “ALL YOU CAN EAT BUFFET,” but Kepler and Jesus seem to think otherwise. ... a LOONY BIN, but I’m sure a psychiatrist would have a field day in our office. ... a BAR, but there’s beer and wine in the fridge. ... ACTORS, but Kenny will find any excuse he can to be on camera. ... a CASINO, but Jeff will bet you on ANYTHING. ... a SUPERMARKET, but you’ll always have an unlimited supply of Dr. Pepper and 100 Calorie Snack Packs. ... THERAPISTS but Elsa will tell you “how to fix your life.” ... a HOTEL, but we’ll keep a blanket and toothbrush at HQ out of sheer convenience during render sessions. ... NETWORK ADMINISTRATORS … No, really. We’re not. ... YOUR MOM, but Jeff Kepler’s mother will LIKE every one of your facebook posts. ... STORYTELLERS, but wait… we are! ... BAKERS. Okay, some of us are. Mmmmm. 30 ... an R RATED MOVIE, but we drop f-bombs on the daily. WE DON’T DO WEBSITES!!
WELCOME TO the familyCYBIS IS GROWING AND EXPANDING. THE SKY’S THE LIMIT AND WE’RE STOPPING AT NOTHING TOREACH IT. BUT WE NEED YOU TO GET US THERE. WE CHAMPION YOUNG ASPIRING PROFESSIONALSALONG WITH THE SEASONED VETS. THAT’S WHAT MAKES US GREAT. EVERYTHING WE’VE DONE,EVERYTHING WE’VE ACCOMPLISHED IS MERELY A STEPPING STONE FOR WHAT’S UP AHEAD.DO YOU HAVE WHAT IT TAKES TO HANDLE THE CHALLENGES? DO YOU HAVE WHAT IT TAKES TOHANDLE THE FUN? IF SO… I DARE YOU TO… IMPRESS-US.