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What Is Differential Privacy and Why Does It Matter? 1
What Is Differential Privacy
and Why Does It Matter?
What Is Differential Privacy and Why Does It Matter? 2
In recent years, there’s been
an explosion in the amount of
persona...
What Is Differential Privacy and Why Does It Matter? 3
Data now flows from every
business transaction, and from our
mobile...
What Is Differential Privacy and Why Does It Matter? 4
Increasingly, it flows from
the sensors embedded
into our daily liv...
What Is Differential Privacy and Why Does It Matter? 5
While all of this data opens the
door to a vast array of possibilit...
What Is Differential Privacy and Why Does It Matter? 6
Collecting and managing
that data also creates
significant privacy ...
What Is Differential Privacy and Why Does It Matter? 7
Fortunately, in a world where
the risks and costs associated
with p...
What Is Differential Privacy and Why Does It Matter? 88What Is Differential Privacy and Why Does It Matter?
So what exactl...
What Is Differential Privacy and Why Does It Matter? 9
It’s a mathematical definition for the privacy loss
that results to...
What Is Differential Privacy and Why Does It Matter? 1010What Is Differential Privacy and Why Does It Matter?
It measures ...
What Is Differential Privacy and Why Does It Matter? 11
One example is inserting
random noise into a dataset.
What Is Differential Privacy and Why Does It Matter? 12
This mathematical measurement of privacy
can be used to build trus...
What Is Differential Privacy and Why Does It Matter? 13
That’s important because the
aggregation of data is critical for
m...
What Is Differential Privacy and Why Does It Matter? 14
After all, the more training
data you have, the better
your models...
What Is Differential Privacy and Why Does It Matter? 1515What Is Differential Privacy and Why Does It Matter?
Data aggrega...
What Is Differential Privacy and Why Does It Matter? 16
The cold-start problem is when
you have a new customer, but
don't ...
What Is Differential Privacy and Why Does It Matter? 17
Differential privacy solves this by
enabling insights for new cust...
What Is Differential Privacy and Why Does It Matter? 1818What Is Differential Privacy and Why Does It Matter?
And while di...
What Is Differential Privacy and Why Does It Matter? 1919What Is Differential Privacy and Why Does It Matter?
Today, small...
What Is Differential Privacy and Why Does It Matter? 2020What Is Differential Privacy and Why Does It Matter?
So how does
...
What Is Differential Privacy and Why Does It Matter? 21
A differentially private AI solution
may use techniques such as
in...
What Is Differential Privacy and Why Does It Matter? 2222What Is Differential Privacy and Why Does It Matter?
Differential...
What Is Differential Privacy and Why Does It Matter? 23
The end result is a differentially private
dataset or model that c...
What Is Differential Privacy and Why Does It Matter? 2424What Is Differential Privacy and Why Does It Matter?
And, while i...
What Is Differential Privacy and Why Does It Matter? 25
It does make it virtually
impossible to identify specific
individu...
What Is Differential Privacy and Why Does It Matter? 2626What Is Differential Privacy and Why Does It Matter?
So if you wa...
What Is Differential Privacy and Why Does It Matter? 27
First, consider the kind of
information you’re gathering.
What Is Differential Privacy and Why Does It Matter? 28
And then determine whether
you really need the data you’re
collect...
What Is Differential Privacy and Why Does It Matter? 2929What Is Differential Privacy and Why Does It Matter?
Given the gr...
What Is Differential Privacy and Why Does It Matter? 3030What Is Differential Privacy and Why Does It Matter?
If your comp...
What Is Differential Privacy and Why Does It Matter? 31
Next, have your team look at what
tools are available to support y...
What Is Differential Privacy and Why Does It Matter? 3232What Is Differential Privacy and Why Does It Matter?
Depending on...
What Is Differential Privacy and Why Does It Matter? 3333What Is Differential Privacy and Why Does It Matter?
Google’s
dif...
What Is Differential Privacy and Why Does It Matter? 3434What Is Differential Privacy and Why Does It Matter?
3
Immuta’s d...
What Is Differential Privacy and Why Does It Matter? 3535What Is Differential Privacy and Why Does It Matter?
4
Georgian P...
What Is Differential Privacy and Why Does It Matter? 36
Finally, differential privacy
is still an emerging area
of researc...
What Is Differential Privacy and Why Does It Matter? 37
Continue to invest in talent, and hire
strong data scientists and ...
What Is Differential Privacy and Why Does It Matter? 3838What Is Differential Privacy and Why Does It Matter?
Implementing...
What Is Differential Privacy and Why Does It Matter? 3939What Is Differential Privacy and Why Does It Matter?
And more abo...
What Is Differential Privacy and Why Does It Matter? 40
The bottom line is that
differential privacy is an
important techn...
What Is Differential Privacy and Why Does It Matter? 41
Adopting it early will generate
cumulative benefits over time as y...
What Is Differential Privacy and Why Does It Matter? 4242What Is Differential Privacy and Why Does It Matter?
For that rea...
What Is Differential Privacy and Why Does It Matter? 4343What Is Differential Privacy and Why Does It Matter?
To learn mor...
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What is Differential Privacy?

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At a time when the risks and costs associated with privacy are on the rise, differential privacy offers a solution. Differential privacy is mathematical definition for the privacy loss that results to individuals when their private information is used to create an AI product. It can be used to build customer trust, making those customers more likely to share their data with you. This slideshare will help you get a concise explanation of what differential privacy is, how it works, and how you can use it to help your company improve your machine learning models and overcome the cold-start problem.

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What is Differential Privacy?

  1. 1. What Is Differential Privacy and Why Does It Matter? 1 What Is Differential Privacy and Why Does It Matter?
  2. 2. What Is Differential Privacy and Why Does It Matter? 2 In recent years, there’s been an explosion in the amount of personal data being collected.
  3. 3. What Is Differential Privacy and Why Does It Matter? 3 Data now flows from every business transaction, and from our mobile and social media activity.
  4. 4. What Is Differential Privacy and Why Does It Matter? 4 Increasingly, it flows from the sensors embedded into our daily lives, too.
  5. 5. What Is Differential Privacy and Why Does It Matter? 5 While all of this data opens the door to a vast array of possibilities to develop applied artificial intelligence (AI) solutions…
  6. 6. What Is Differential Privacy and Why Does It Matter? 6 Collecting and managing that data also creates significant privacy risks.
  7. 7. What Is Differential Privacy and Why Does It Matter? 7 Fortunately, in a world where the risks and costs associated with privacy are on the rise, differential privacy offers a solution.
  8. 8. What Is Differential Privacy and Why Does It Matter? 88What Is Differential Privacy and Why Does It Matter? So what exactly is differential privacy?
  9. 9. What Is Differential Privacy and Why Does It Matter? 9 It’s a mathematical definition for the privacy loss that results to individuals when their private information is used to create AI solutions.
  10. 10. What Is Differential Privacy and Why Does It Matter? 1010What Is Differential Privacy and Why Does It Matter? It measures how effective particular techniques are at protecting the privacy of individuals within a larger dataset.
  11. 11. What Is Differential Privacy and Why Does It Matter? 11 One example is inserting random noise into a dataset.
  12. 12. What Is Differential Privacy and Why Does It Matter? 12 This mathematical measurement of privacy can be used to build trust with customers so that they’re more willing to share data.
  13. 13. What Is Differential Privacy and Why Does It Matter? 13 That’s important because the aggregation of data is critical for many machine learning projects.
  14. 14. What Is Differential Privacy and Why Does It Matter? 14 After all, the more training data you have, the better your models will perform.
  15. 15. What Is Differential Privacy and Why Does It Matter? 1515What Is Differential Privacy and Why Does It Matter? Data aggregation can also solve the cold -start problem for new customers.
  16. 16. What Is Differential Privacy and Why Does It Matter? 16 The cold-start problem is when you have a new customer, but don't yet have the data to provide them insights.
  17. 17. What Is Differential Privacy and Why Does It Matter? 17 Differential privacy solves this by enabling insights for new customers using data from existing ones without compromising their privacy.
  18. 18. What Is Differential Privacy and Why Does It Matter? 1818What Is Differential Privacy and Why Does It Matter? And while differential privacy has typically been the domain of big technology companies like:
  19. 19. What Is Differential Privacy and Why Does It Matter? 1919What Is Differential Privacy and Why Does It Matter? Today, smaller companies are starting to follow their lead. Read the case studies
  20. 20. What Is Differential Privacy and Why Does It Matter? 2020What Is Differential Privacy and Why Does It Matter? So how does differential privacy work?
  21. 21. What Is Differential Privacy and Why Does It Matter? 21 A differentially private AI solution may use techniques such as injecting noise into a dataset to protect individual privacy.
  22. 22. What Is Differential Privacy and Why Does It Matter? 2222What Is Differential Privacy and Why Does It Matter? Differential privacy then provides us a measure of how well that noise is helping protect the privacy of the individuals in that dataset.
  23. 23. What Is Differential Privacy and Why Does It Matter? 23 The end result is a differentially private dataset or model that can’t be reverse- engineered by an attacker.
  24. 24. What Is Differential Privacy and Why Does It Matter? 2424What Is Differential Privacy and Why Does It Matter? And, while inserting random bits into data doesn’t completely prevent attempts to cross-reference that data with other sources…
  25. 25. What Is Differential Privacy and Why Does It Matter? 25 It does make it virtually impossible to identify specific individuals with full certainty.
  26. 26. What Is Differential Privacy and Why Does It Matter? 2626What Is Differential Privacy and Why Does It Matter? So if you want to implement differential privacy, how can you get started?
  27. 27. What Is Differential Privacy and Why Does It Matter? 27 First, consider the kind of information you’re gathering.
  28. 28. What Is Differential Privacy and Why Does It Matter? 28 And then determine whether you really need the data you’re collecting or planning to collect.
  29. 29. What Is Differential Privacy and Why Does It Matter? 2929What Is Differential Privacy and Why Does It Matter? Given the growing number of data breaches and the rise of legislation such as General Data Protection Regulation (GDPR)…
  30. 30. What Is Differential Privacy and Why Does It Matter? 3030What Is Differential Privacy and Why Does It Matter? If your company doesn’t need to collect information on individuals, you might want to avoid doing so.
  31. 31. What Is Differential Privacy and Why Does It Matter? 31 Next, have your team look at what tools are available to support your adoption of differential privacy.
  32. 32. What Is Differential Privacy and Why Does It Matter? 3232What Is Differential Privacy and Why Does It Matter? Depending on your project focus and requirements, options may include: 1 Uber’s open source tool that adds differential privacy for SQL queries. https://github.com/uber/sql-differential-privacy
  33. 33. What Is Differential Privacy and Why Does It Matter? 3333What Is Differential Privacy and Why Does It Matter? Google’s differentially private reporting tool RAPPOR. https://github.com/google/rappor 2
  34. 34. What Is Differential Privacy and Why Does It Matter? 3434What Is Differential Privacy and Why Does It Matter? 3 Immuta’s differential privacy-enabled data science platform. https://www.immuta.com
  35. 35. What Is Differential Privacy and Why Does It Matter? 3535What Is Differential Privacy and Why Does It Matter? 4 Georgian Partner’s own differential privacy product for machine learning. https://georgianpartners.com/products
  36. 36. What Is Differential Privacy and Why Does It Matter? 36 Finally, differential privacy is still an emerging area of research.
  37. 37. What Is Differential Privacy and Why Does It Matter? 37 Continue to invest in talent, and hire strong data scientists and people with strong foundations in mathematics.
  38. 38. What Is Differential Privacy and Why Does It Matter? 3838What Is Differential Privacy and Why Does It Matter? Implementing differential privacy successfully in your company will be less about the lines of code needed…
  39. 39. What Is Differential Privacy and Why Does It Matter? 3939What Is Differential Privacy and Why Does It Matter? And more about understanding and applying complex mathematics.
  40. 40. What Is Differential Privacy and Why Does It Matter? 40 The bottom line is that differential privacy is an important technique in helping protect against privacy loss.
  41. 41. What Is Differential Privacy and Why Does It Matter? 41 Adopting it early will generate cumulative benefits over time as you build greater levels of trust with your customers compared to your competitors.
  42. 42. What Is Differential Privacy and Why Does It Matter? 4242What Is Differential Privacy and Why Does It Matter? For that reason, every business dealing with data needs to invest in understanding and adopting this important technology.
  43. 43. What Is Differential Privacy and Why Does It Matter? 4343What Is Differential Privacy and Why Does It Matter? To learn more, download the Download CEO’s Guide to Differential Privacy

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