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Tourism Trends


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Major Tourism Trends as filtered from conferences and panels in ITB Berlin 2011

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Tourism Trends

  1. 2. <ul><li>50% of world growth 2010-2030 </li></ul><ul><li>especially China-India </li></ul><ul><li>increase demand for everything </li></ul>
  2. 3. <ul><li>trips +2% </li></ul><ul><li>overnight +s% </li></ul><ul><li>spending -1% </li></ul><ul><li>short trips (1-3nights): +12% </li></ul>
  3. 4. <ul><li>too busy to care </li></ul><ul><li>complex life </li></ul><ul><li>craving simplicity </li></ul><ul><li>wealthy </li></ul><ul><li>hard to please </li></ul>
  4. 5. <ul><li>want to know more </li></ul><ul><li>what is beyond resorts and real estates... </li></ul><ul><li>authenticity, culture, locality, people! </li></ul>
  5. 6. <ul><li>China, India, Turkey. </li></ul><ul><li>Scandinavians are wealthy and spend on tourism. </li></ul><ul><li>Greece in the lower middle. </li></ul>
  6. 7. <ul><li>More available money for tourism but spent differently: on health, assurance, ect. </li></ul>
  7. 8. <ul><li>they want new experiences (choice leads to sampling & shortening) </li></ul><ul><li>No time! -> shorter trips </li></ul>
  8. 9. <ul><li>they want simplicity </li></ul><ul><li>back to basics </li></ul>
  9. 11. <ul><li>must be watched and reviewed every 5 minutes! </li></ul>
  10. 15. <ul><li>trips +2% </li></ul><ul><li>overnight +s% </li></ul><ul><li>spending -1% </li></ul><ul><li>short trips (1-3nights): +12% </li></ul>
  11. 19. <ul><li>1) the virtual experience leads to an actual one; </li></ul><ul><li>2) be a discovery, not a vacation; </li></ul><ul><li>3) have a USP </li></ul><ul><li>4) be sustainable, honor your best; </li></ul><ul><li>5) steal from the leader; </li></ul><ul><li>6) tell stories; </li></ul><ul><li>7) use your citizens </li></ul><ul><li>8) be aggressively social; </li></ul><ul><li>9) be comfortable being different; </li></ul><ul><li>10) stay true to yourself </li></ul><ul><li>11) keep innovating ; </li></ul><ul><li>12) look forward - the next generation will drive the bus. </li></ul>Keith Bellows, editor-in-chief of national geographic traveler
  12. 20. <ul><li>ITB 2011 </li></ul><ul><li>P hocuswright </li></ul><ul><li>jeroenbryon </li></ul>