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Collaborative Content Marketing

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Collaborative Content Marketing

  1. 1. Collaborative Storytelling 2 A B2B Content Marketing Marvel
  2. 2. A Paradigm Shift 1. 3
  3. 3. A Paradigm Shift The Classic Relationship 4 Producer → Consumer
  4. 4. A Paradigm Shift A Shift in Paradigms 5 Producer → Influencers → Consumer
  5. 5. A Paradigm Shift A Shift in Paradigms 6 Influencers Consumer Producer
  6. 6. A Paradigm Shift 7
  7. 7. Target Audiences 1. 8
  8. 8. Target Audiences Target Industries Business Plan/Timeline 9 Y1/Q1 Y1/Q2 Y1/Q3 Y1/Q4 Y2/Q1 Y2/Q2 Y2/Q3 Y2/Q4
  9. 9. Target Audiences Annual Strategy Research the seasonality within Your Target Industries 10
  10. 10. Content Collaboration 1. 11
  11. 11. Content Collaboration B2B Content Collaboration 12 Why? Bolster authority within a sector A deeper connection with existing customers Shows potential clients, and everyone else in the industry, that they really trust and care about what their clients have to say How? Deeply collaborative reports Thought pieces White papers Onsite Content PR Testimonials
  12. 12. Content Collaboration Onsite Content 13
  13. 13. Content Collaboration Testimonial Content 14
  14. 14. Content Collaboration PR 15
  15. 15. Thank You 16

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