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The Georgia Army National Guard has significantly improved its end-strength over the last eight years growing from 8700 to our current authorized strength of 11,100. This increase was the result of changes to our state's strength management philosophy, a transformation of the recruiting and retention force, and re-stationing of units to capitalize on demographics and spread capabilities across the state. The document that served as the catalyst for our strategic success can be found at the link to this message. The paper outlines the theory-research-application, and implication of focusing the Recruiting and Retention force on quality accessions and orienting them through the Recruit Sustainment Program while leaving retention duties on the chain of command. This model, to include the recruit sustainment program, was replicated nationally. The philosophy, coupled with the GA Recruiting and Retention Battalion 3-Year Strategic Transformation Plan, have been credited with significantly influencing the entire ARNG's direction and subsequent turn-around from end-strength decline to growth.